Vitalising the Vietnamese potato sector: the results of the 4th project year

22 February 2019

 

Since its launch in 2014, the ‘Growing out of poverty with potato’ project made a great deal of progress to develop the potato sector in Vietnam and we are pleased to share the results of the 4th project year. With the launch of the new potato campaign Gia Dinh Ha Lan with the slogan: “born in the Netherlands grown in Vietnam” the introduction of Dutch potato varieties in Vietnam entered the next phase.

During the 4 th project year the focus of the project activities shifted further to support the commercial introduction of the potato varieties Rosagold and Markies as both varieties neared the requirements to complete the registration process for commercial introduction in Vietnam. To support the market introduction the marketing and branding campaign related to Dutch potato varieties was updated after further consumer research and feedback on the materials developed. With the launch of the brand Gia Dinh Ha Lan the commercial introduction Markies and Rosagold can be further supported with marketing and branding activities, materials and media.

 

Looking already beyond the project time line, for 4 more potato varieties the start of the registration process for commercial introduction was made, based on good trial results. Increasing the portfolio of potato varieties available for Vietnamese farmers will further support the development of the potato sector in Vietnam and contribute to the long-term impact of the project.

 

Please find below a summary of some major project results or activities during the 4 th project year. For more information please find the full annual project report through the link below:

 

wb-potato-icon

Year 4: Project results Apr 2017 - Mar 2018 

 

Supply development
Reached all potato variety registration requirements to pass registration of Markies and Rosagold

Continued registration activities of 5 potato varieties

Further training of potato production advisors in mechanisation of potato production

Total of 2,014 farmers (72% female) completed training in potato production (seed preparation, fertilization, disease prevention, processing and preserving the harvest

Total of 52 potato production advisers trained in potato production to assist potato farmers and help establishing contracts between farmers and traders

Continued efforts to increase farmer income through potato production and gender inclusiveness

5 additional persons attended the potato training at the Potato Business School in Emmeloord

Demand development

103 households prepared 4 newly selected potato varieties at home and provided feedback per potato variety

818 consumers interviewed to get more insight in their potato preferences

Updated marketing and branding activities and materials for Dutch potato varieties

Launch of Gia Dinh Ha La marketing and branding campaign

Continuously online potato awareness campaign

45 persons at retailers trained in added value of Dutch potato varieties and potato sales strategy

Supply chain development

2 signed collaborations between the project and potato traders

36 field days organized, attended by 19 traders and 534 farmers

Total of 1,358 farmers (64% female) signed contracts with traders to deliver potatoes, covering an estimated 1,358 tons of table potatoes

Total of 1,793 contracts for processing potato realized

Policy development

2 meetings with the Potato Policy Discussion Platform


Field visit in Lam Dong province of Agrico to check performance of varieties

 

 

Potato farmer training in potato production mechanization in Lam Dong province by Wageningen University

 

Field visit in North Vietnam of Agrico to check performance of varieties and give technical support

 

Updated potato branding and marketing campaign