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Trade opportunities for seasonal fruit in Asian markets

02 July 2007

HANOI - Fresh Studio is a multinational consulting, R&D and marketing development company in Asia which collaborates with growers and their suppliers towards the realization of added value to joint projects.

The company has offices operating in several Asian countries, servicing customers recognized worldwide. One of Fresh Studio´s Managing Partners will feature as a speaker at the Asiafruit Congress and Asia Fruit Logistica.

 

“Fresh Studio observes Asia as the consumer market that is fast becoming the biggest in the world. Here, largest part of the world’s population is living and where most of the economic growth is concentrated. This provides many opportunities for growth and especially for trade,” says Van Wijk. One of the interesting conclusions Fresh Studio notes, are trade opportunities arising from seasonal differences between Asian countries.

 

Another development that deserves attention is the increased interest in food safety and responsiveness to branding, which is starting to have an enormous impact on sales. Asian consumers display a curiosity to discover new products. They have high esteem for products from Australia, Europe, Chile and South Africa. Fresh Studio works within these areas, looking to create value, improve efficiency, and develop premium products and processes in the entire value chain to create uniqueness for its clients, and to provide consumers with an enjoyable and reliable food experience. This way, Fresh Studio intends to become the most recognized initiator and developer of unique value chains, and an accelerator of innovations adopted by the fresh food industry in Asia.

 

It will become more important for companies exporting to Asia to be based in Asia itself and to be close to the consumer, benefiting from the cheaper labor costs. In addition, much of the R&D talent will be Asian. Asian populations are young, agricultural universities are full, and people are eager to learn. International companies show more and more interest in selling fresh produce to Asia, and to deploy domestic market research.

 

At the Asiafruit Congress, Fresh Studio will present how it aims to convert product chains into value chains. The majority of fresh produce trade in Asia involves product chains, competing on price alone. By using some of its projects as examples, Van Wijk will illustrate what Fresh Studio is doing to transform these into value chains.

 

“We really like to invite investors from Europe to come investigate what is happening in Asia, to see and experience the amazing developments taking place. After such a trip, serious entrepreneurs will not hesitate to enter the Asian market,” concludes Van Wijk.