By Wouter Pasman

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Sr Marketing Consultant
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Job identification


Position : Senior Marketing Consultant
Department : Marketing department
Location : HCMC


Key Organizational Relationships

Report to : Marketing Director

Sr Marketing Consultant


The ideal applicant has significant work experience in both market research and marketing.

The applicant is adept at interviewing consumers in order understand how their preferences and requirements affect their purchasing habits and can translate this understanding into concrete proposals for a marketing campaign.  The Sr. Marketing Consultant will have a strong interest in agriculture and appreciates working in an environment where diverse assignments can be managed simultaneously.  The applicant has excellent analytical skills, is results driven and proactively takes on new assignments.


Summary of responsibilities

This role is responsible for conducting market research, translating it into marketing strategy, and translating the strategy into tactical instruments, as well as other marketing related tasks for high quality value chains of fresh produce. The selected applicant will be able to: identify consumer and social trends and gather market information in order to give actionable recommendations for brand and marketing strategies; provide insight into 

consumers and the direct sales channels used to reach them; use that insight to establish effective marketing campaigns; and understand the operations of the value chain and how those operations will impact the customer experience.


Duties and responsibilities

  • Lead market research studies – from developing the surveys to collecting data through surveys, interviews (especially focus groups) and other sources
  • Analyze data and present the finding to clients, through presentations, reports or both
  • Translate the results of market research into a marketing strategy, communicate this strategy to the client through reports and presentations, and develop communication materials to support the strategy
  • Implement the marketing strategy in close collaboration with the client
  • Develop the marketing operations to support the strategy, as well as measure and evaluate the results from both the client and customer perspective
  • With the support of a small team, implement best practices in project management to ensure the desired outcomes of each assignment
  • Build long-lasting relationships with clients and seek new opportunities for Fresh Studio in the local market


Desired qualifications



  • At least 5 years of professional experience, preferably as a consultant
  • Experience in both qualitative and quantitative consumer research methodologies (among others surveys, focus groups)
  • Experience in both development and implementation of marketing campaigns
  • Experience in project management
  • Marketing experience in FMCG, preferably food industry
  • Experience with various statistical programs


Special Skills required:

  • Strong analytical skills
  • Able to work independently while being a team player with a hands-on mentality
  • Professional, passionate about excellence and result-driven
  • Passion for sustainable food
  • Proactive and a positive thinker
  • Enthusiastic and eager to learn
  • Eager to travel and discover
  • Excellent both in oral and written Vietnamese and English.
  • Good presentation skills



  • Minimum requirements: A MSc university degree in an analytical and/or business-related field of study.


Selection procedure
You can send your motivation letter and CV to yourcareer@freshstudio.vn. For more information, please contact the Fresh Studio HR Manager through yourcareer@freshstudio.vn