Developing the vegetable seed market for high-quality seeds

Since 2006, Fresh Studio has been contracted by a Dutch vegetable seed company – one of the world leaders in breeding and distributing innovative high quality vegetable seeds.

After an extensive seed market study in various countries in Asia, our client contracted us to undertake continuous vegetable variety screening trials at numerous locations in Vietnam, including at our own R&D farm.

In addition to these trials, we assisted our client in developing the market for their vegetable varieties in Vietnam through farmer field days, and other small chain projects where we link farmers who grow the high quality vegetable varieties our client sells to vegetable processors, vegetable exporters and supermarket chains.