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Tag: BopInc

BopInc and partners publishes: The process of innovation to create inclusive business

Posted on by Luyen

BoP Innovation Center (BoPInc) and partners (among others Fresh Studio) published the fifth and final publication of the series on the inclusive innovations process at the Base of the Pyramid (BoP), named ‘The process of innovation to create inclusive business’.

The publication ‘The process of innovation to create inclusive business’ is the final publication in the Three Pilots for Pro-Poor Innovation (3P4PPI) series and discusses experiences and insights gathered from implementation on market-driven pro-poor innovations in Bangladesh, Ethiopia, Kenya, Rwanda and Vietnam.

One of the main challenges for companies, international organizations and NGOs who embark on creating new business opportunities in BoP markets, are optimizing the outcome of the innovation development and to cope with high level of uncertainty inherent in inclusive innovations.


The Three Pilots for Pro-Poor Innovation (3P4PPI) consortium has been able to test a BoP Innovation Cycle, which represents the iterative phases within the process of inclusive product and service innovation development. Developing innovation at the Base of the Pyramid requires a specific approach. The cycle goes from identifying opportunities to the actual implementation of it. Key business dimensions of a BoP venture are developed in each phase. The acquired knowledge is used to improve the BoP Innovation Cycle.

The publication is available through download on the BopInc website

BopInc and partners publishes: A new form of interaction among equal stakeholders

Posted on by Luyen

BoP Innovation Center (BopInc) published their fourth publication in a series of 5 about Co-creating BoP ventures – A new form of interaction to develop shared value among equal stakeholders. BoPInc captered their learnings with support of its partners, among others Fresh Studio.

Co-creation is the development of shared value through a new form of interaction between equal stakeholders in an open environment. It allows the development of a more relevant solution through the better understanding of all requirements.


Developing inclusive innovations is an iterative process. Through this process, the value proposition, partnership, market, business and ecosystem need to be developed. In each of these steps during the process, co-creation is the interaction for reaching sustainable social impact, especially when end-users or consumers are the co-creators.

The publication is available through download on the BopInc website

BopInc and partners publishes: Towards collective impact at the Base of the Pyramid

Posted on by Luyen

BoP Innovation Center (BoPInc), together with partners (among others Fresh Studio) capture learnings from the program ‘Three Pilots for Pro-Poor Innovation’ (3P4PPI) in Bangladesh, Ethiopia, Kenya, Rwanda and Vietnam to improve the quality and enabling environment for future pilots. The insights about BoP partnerships are bundled in this third publication.

Successful implementation of inclusive innovations requires strong partnerships across countries and across sectors including companies, social entrepreneurs, BoP actors, NGOs, public authorities and knowledge institutes. Sharing risks, responsibilities, resources and competences with partners is necessary in order to co-create collective impact at the Base of the Pyramid.


A lot has been written on the importance of building strong partnerships that target and include low-income groups. However, there seems to be a lack of experience-based insights that reflect on existing BoP partnerships. This publication gives insights and tools to support organizations in finding the right partners and bringing inclusive innovations that improve the livelihood at the BoP to scale.

The publication is available through download on the BopInc website

BopInc and partners publishes: Inclusive marketing research

Posted on by Luyen

BoP Innovation Center (BoPInc) and partners, among others Fresh Studio, rereleased the second publication of a series of five about inclusive business at the Base of the Pyramid (BoP), the poorest socio-economic group in the world.

Understanding the local BoP system and individuals within this system – consumers, producers, entrepreneurs – is fundamental to ensuring the successful development of ‘Inclusive Innovations’. In most cases, traditional marketing tools fail to provide useful market and consumer insights. The novelty of the subject means specific BoP marketing theory and models are yet to be developed.

This publication covers the main challenges, and aims to discover and understand new ways to research the BoP market in Bangladesh, Ethiopia, Kenya, Rwanda and Vietnam.


The publication is available through download on the BopInc website

BopInc and partners publishes: Shared value at the Base of the Pyramid

Posted on by Luyen

‘Inclusive Innovation-shared value at the Base of the Pyramid’ is the first publication of a series of five based on experiences and insights from the pilots within the ‘Three Pilot for Pro-Poor Innovation (3P4PPI) program in Bangladesh, Ethiopia, Kenya, Rwanda and Vietnam. This program is a close cooperation between BoP Innovation Center (BoPInc) and its partners, among others Fresh Studio.

To accelerate the development of successful and profitable BoP innovations it is necessary to capture and share knowledge and identify issues that impact all sectors and themes. The objective of the ‘3 Pilots for Pro-Poor Innovation’ (3P4PPI) program is to gain more knowledge and experience on market-driven pro-poor innovations through the development of three separate pilots. Throughout this process, learning’s are captured, processed and shared with different organizations interested in and working on inclusive innovations.

This publication sets the scene on inclusive innovation. This is the market-driven development of an innovation along the value chain which includes low-income groups in the process and has impact in a social, economic and ecologically sustainable way. 


This publication highlights the latest insights both in theory and in practice to research the BoP market and introduces main challenges encountered in the pilots


The publication is available through download on the BopInc website

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