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Tag: research

Gain access to daily wholesale prices to support your business or research

Posted on by Luyen

Fresh Studio provides access to its daily vegetable wholesale prices collected from 2007 onwards. This database enables businesses and researchers to build a solid foundation to support benchmarks, business plans, value chain analyses and market research.

Since 2007, Fresh Studio collects the daily wholesale prices of over 40 different types of vegetables with different varieties and origins and from several markets in North Vietnam. 

 

The availability of these daily vegetable prices enables retailers, trade companies, distributors and researchers to optimize their benchmark and improve their (value chain) business intelligence.

 

Example: price setting
While vegetable wholesale prices may fluctuate quite significantly from day-to-day, modern sales channels frequently work with weekly vegetable prices. Access to vegetable wholesale prices enables them to anticipate on market prices and determine a competitive price point.

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Example: vegetable market analysis

Vegetable price trends are not available online and more generic inflation indicators do not necessarily provide insights in (specific) vegetable price developments. Access to daily vegetable wholesale prices give researchers, business analysts and policy makers a solid foundation for evaluating price developments.

 

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How to gain access?

 

1) Fresh Studio offers an annual subscription.

This subscription includes a monthly update of all vegetable wholesale prices (raw data) of the previous month:

 

Annual subscription

Data

Vegetables

Price 2014

A-1

Daily

> 40 vegetables

350 USD

A-2

Weekly

> 40 vegetables

300 USD

A-3

Monthly

> 40 vegetables

250 USD

 

2) Fresh Studio offers historical data packages.

These packages contain all daily vegetable prices (raw data) for one year (01 January to 31 December):

  

Hỗ trợ

 Year

Data

Vegetables

Price 2014

H-13

2013

Daily

> 40 vegetables

400 USD

H-12

2012

Daily

> 40 vegetables

400 USD

H-11

2011

Daily

> 40 vegetables

400 USD

H-10

2010

Daily

> 40 vegetables

400 USD

H-09

2009

Daily

25 vegetables

250 USD

H-08

2008

Daily

25 vegetables

250 USD

H-07

2007*

Daily

25 vegetables

125 USD For free**

 

*Price data only available from July 1, 2007 to December 31, 2007
**For free, if bought together with H-08 and H-09

 

Customized packages are available upon request. Do you want to subscribe or are you interested in more information about the wholesale price database? Please contact us contact@freshstudio.vn.

BopInc and partners publishes: Inclusive marketing research

Posted on by Luyen

BoP Innovation Center (BoPInc) and partners, among others Fresh Studio, rereleased the second publication of a series of five about inclusive business at the Base of the Pyramid (BoP), the poorest socio-economic group in the world.

Understanding the local BoP system and individuals within this system – consumers, producers, entrepreneurs – is fundamental to ensuring the successful development of ‘Inclusive Innovations’. In most cases, traditional marketing tools fail to provide useful market and consumer insights. The novelty of the subject means specific BoP marketing theory and models are yet to be developed.

This publication covers the main challenges, and aims to discover and understand new ways to research the BoP market in Bangladesh, Ethiopia, Kenya, Rwanda and Vietnam.


The publication is available through download on the BopInc website

Viet Tri consumer research

Posted on by Luyen

VIET TRI – For one of Fresh Studio’s clients, an extensive consumer survey was undertaken in Viet Tri.

To obtain a better understanding of consumer purchasing motivations and preferences with regard to safe vegetables, in relation to the four marketing p’s: product (which vegetables?), price (what price setting?), place (what sales channels?), and promotion (which strategy?).

This is the first time that such a study in Vietnam has taken place for a third-tier city. The results of the study were presented and discussed with actors involved in the Viet Tri vegetable sector.

Also interesting to read:

Fresh Studio finalized Cardamom market research

Posted on by Luyen

LAO CAI – Sigrid Wertheim, Ho Thu Thuy and Nguyen Trung Anh successfully finalized market research for the Vietnamese cardamom sector.

During an interactive workshop in Lao Cai, the highlights of the results of the market study were presented to, and discussed with, representatives of the Vietnamese cardamom sector. Clear recommendations were developed to enable the Vietnamese cardamom sector to become increasingly successful.

Alex van Andel: Market research on seed sector of Dalat, Vietnam

Posted on by Luyen

DALAT – As part of the MSc Management, Economics and Consumer Studies at Wageningen University, I conducted an internship at Fresh Studio in Dalat, Vietnam. 

My assignment for this internship was to conduct a market research on the seed sector of Lam Dong Province, the province where Dalat is located.

Internship
The area of Dalat is well known for growing a wide variety of fruits and vegetables, thanks to the altitude and climate. As part of a project to introduce new vegetable varieties in Vietnam for one of Fresh Studio’s clients, I conducted a survey on the nursery sector in Lam Dong. Nurseries are greenhouses where seeds are grown into seedlings after which the seedlings are sold and transported to farmers.


My internship was a nice combination of field and office work. I conducted a survey and follow-up in-depth interviews with the owners of the nurseries and combined the insights into a final report on the seed/nursery sector of Lam Dong Province and the potential for seed sales per vegetable type for one of Fresh Studio’s clients.

About Fresh Studio
Fresh Studio is a young and developing company with passionate, professional, and committed people. I had the opportunity to not only learn from my own project, but also from the projects on which my colleagues were working. Activities ranged from the sourcing of vegetables for a large modern retailer, R&D for agriculture input providers and marketing of avocados in the traditional and modern retail outlets of Vietnam. The open and positive working atmosphere at Fresh Studio made me feel ‘at home’ very quickly.

Choice for Fresh Studio
Multinational companies always appealed to me and so it was an atypical choice for me to undertake my internship within a relatively small company as Fresh Studio. However, I have not regretted this choice, as Fresh Studio is a professional and well-organized company which provided a great learning environment.

Preparation
Before my departure to Vietnam, I arranged the visa, flight ticket and required vaccinations. Next to providing work-related facilities, Fresh Studio arranged my accommodation and covered my expenses.

Looking back
My four month period in Vietnam enriched my life. I experienced the Fresh Studio way of doing business, worked in a professional organization, in a sector which appeals to me very much, in a country that is not only beautiful, but is also economically booming.

Moreover, being part of the Fresh Studio ‘family’, experiencing the Vietnamese culture and traveling in Vietnam and Cambodia after my internship made it an experience I will never forget.Also interesting to read:

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