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Mango farming training related to the climate-smart agriculture in Dong Thap and An Giang


From 8 to 11 November 2022 as part of the Mango Business School activities under the the Green Innovation Centers for the agriculture and food sector (GIC) project: ‘Strengthening the Mango value chain in the Mekong River Delta’

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November 24, 2022


Fresh Studio presents at the Asia Fruit Congress in Bangkok


Fresh Studio’s managing partner Siebe van Wijk will present about developing the horticulture sector of Vietnam during the Asia Fruit Congress in Bangkok on Friday November 4. This presentation in Bangkok is exactly 15 years after Fresh Studio presented at the first Asia Fruit Congress in Bangkok in 2007. In Fresh Studio’s latest presentation, we […]

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November 2, 2022


Second Masterclass Saline Agriculture Vietnam | 26 – 28 October 2022


As a project partner Fresh Studio was pleased to be one of the trainers during the second Masterclass Saline Agriculture funded by ADB

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October 31, 2022


Strengthening the Mango value chain in the Mekong Delta


The “Strengthening the Mango value chain in the Mekong Delta” project aims to enable stakeholders throughout the value chain to successfully implement identified innovations to enhance their business in terms of sustainability, climate chain resilience and profitability

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October 18, 2022


Value Chain Development Training – An Overview Of Market Development Approaches


After a successful first training session in August 2021, the Mango Business School continued to welcome the participants of Cooperatives, Companies, and the Department of Agriculture and Rural Development to analyze the mango market as well as discuss ways to utilize marketing tactics in exploring new markets and approaching new clients. The training focused on […]

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September 28, 2022


Strategic Partnership of the Horticulture Innovations Center at Vietnam National Agriculture University


On 22 September 2022 a strategic partnership workshop in relation to the activities at the Horticulture Innovation Center (HIC) established at Vietnam National Agricultural University took place

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September 22, 2022


Value chain management and market linkages for fruits and aquaculture in Mekong Delta training


During the training the trainee learned how to do a value chain analysis and which tools they can use to gather the insights of a current chain to be able to develop a value chain

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September 10, 2022


Mango Business School officially start the first training on Value Chain Development


The first training was organized with the participant of 43 trainees coming from Cooperatives, Companies and the Department of Agriculture and Rural Development.

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July 27, 2022


OKP Project resumes training activities in Vietnam


The OKP project introduces scalable water technology pilots for the aquaculture and horticulture sectors to develop climate-smart value chains

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July 12, 2022


Jungle Talks to Vietnam


In the past year radio program “Jungle Talks to the World” has been putting the spotlight on horticultural developments around the world

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May 5, 2022


Agrico’s potato varieties showing strong performance in Vietnam


The newly registered potato varieties of Agrico are showing excellent performance from the Central Highlands to the Red River Delta and Northern highlands

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April 2, 2022


Introduction to the Powering Aquaculture Progress partnership in Myanmar


The Powering Aquaculture Progress (PAP) project is public-private partnership set to improve the modernization and development of aquaculture supply chains in Myanmar

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August 12, 2021


Irrigation efficiency and water use-efficiency in crops production


Twenty professors and researchers from universities, DARDs, TVET and research institutes will participate in a two-day training entitled “Irrigation efficiency and water use-efficiency in crops production”

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April 16, 2021


Toward a climate resilient nursery sector and value chain in the Mekong Delta through the capacity Building in educational and government sector


Fresh Studio, Aeres University, Has University and Nong Lam University are collaborated to promote the development of a climate resilient nursery sector & value chains in the Mekong Delta.

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April 7, 2021


Sowing a bright future for economic development and women’s empowerment in Son La province, Vietnam through high-quality seedlings and greenhouse vegetables almost completed!


End 2019 Fresh Studio together with the project consortium Applied Horticulture Research, Royal Brinkman, BVB-Substrates, Semillas Fito and Gautier Semences started to identify 13 female farmers willing to investment in a plant nursery or vegetable production greenhouse in Son La province

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April 6, 2021


Limgroup and Fresh Studio join forces in Vietnam


When you think of Vietnam you will probably not directly think of asparagus production, but asparagus production in Vietnam is on the raise

June 11, 2020


Vietnam: Newly opened greenhouse in Son La is ‘part of something bigger’


It might not seem like a big greenhouse that was opened this week in Son La, Vietnam, but it is the start of something bigger. The greenhouse is the first of 13 being opened in the region as part of a social project and, if it’s up to Rene van Rensen with Fresh Studio, the […]

December 23, 2019


Fresh Academy Course for Rikolto in Vietnam: Capacity building for Inclusive Agricultural value Chains


The TOT is tailored designed based on the client’s needs and combined of theoretical and practical modules to enrich participants’ knowledge and skills that can be applied directly to their current projects

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November 5, 2019


Train the Trainers program as part of the Orange Knowledge Program Enhancing performance of the horticultural sector in North and Central Vietnam


As part of the Orange Knowledge Program Enhancing performance of the horticultural sector in North and Central Vietnam, October 7th 2019 the first of seven Training of Trainers program (ToT) started in Hanoi

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October 15, 2019


Sowing a bright future for economic development and women’s empowerment in Son La province, Vietnam through high-quality seedlings and greenhouse vegetables


Fresh Studio is pleased to announce that it will support 13 female farmers in Son La province, Vietnam to establish 5 vegetable production greenhouses and 8 seedling production nurseries

July 29, 2019


SAPA Project – Short Review


The SAPA (Sustainable and Affordable Poultry for All) project which is being implemented in Myanmar and runs from 2015-2020. The fourth project year has just been finished and we made a short preview of the project

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May 24, 2019


Growing without the right foundation is an uphill battle


In combination with an experienced team providing technical support we assist growers to be more successful in their production through these technologies”, Rene van Rensen with Fresh Studio explains. “Without the right base set of products and technical support, growing remains an uphill battle

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March 25, 2019


Gia Đình Hà Lan potato brand launched in major supermarket, wholesale markets and canteens in Vietnam.


The successful launch of Gia Dinh Ha Lan brand, meaning “born in the Netherlands, grown in Vietnam” bring the introduction of Dutch potato varieties in Vietnam to the next level

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March 1, 2019


Vitalising the Vietnamese potato sector: the results of the 4th project year


With the launch of the new potato campaign Gia Dinh Ha Lan with the slogan: “Born in the Netherlands grown in Vietnam” the introduction of Dutch potato varieties in Vietnam entered the next phase

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February 22, 2019


Potato varieties Rosagold and Markies registered for commercial sales in Vietnam


After successfully completing the registrations process for commercial sales of potato varieties, Rosagold and Markies were unanimously approved by the scientific council for commercial sales in Vietnam

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January 30, 2019


Sowing a bright future for economic development and women’s empowerment


This project will enable access to good quality seeds, seedlings and knowledge and technologies for more advanced vegetable production to hundreds of local farmers and farmers groups, specifically targeting ethic women

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January 28, 2019


Retail Diversity for Dietary Diversity (RD4DD)


Preventing nutrition deserts for the urban poor within the transforming food retail environment in Vietnam. Nutrition insecurity among a growing number of urban poor in modernizing Southeast Asian metropolises is a critical issue. To enlarge the capacity of local authorities in planning and implementing all-inclusive food-safe and nutrition-sensitive food retailing infrastructures, the research project “Retail […]

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October 1, 2018


Investigating the presence of branded fresh produce in HCMC supermarkets


Fresh Studio dug deeper into the presence of local fresh produce brands in one of Vietnam’s largest modern retail markets, Ho Chi Minh City, where surveys of 82 supermarkets and hypermarkets were conducted

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September 4, 2018


Fresh studio offers seafood container inspection service to an airline company


As part of our inspection service offer, we have been responsible for assuring the integrity of the seafood purchased by a renowned airline for more than 4 years

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June 29, 2018


Training for Pangasius and Tilapia farmers in Vinh Long and Dong Thap provinces


Aquaculture is a vital component of the social and economic tissue for many provinces in the Mekong Delta. In the riverine provinces of Vinh Long and Dong Thap, where nearly half of the national Pangasius production takes place, sustainable expansion of aquaculture is constrained by several factor

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June 28, 2018


Study Tour for HAS Den Bosch students


Fresh Studio had the pleasure to organize a study tour for International Food & Agribusiness students from the HAS University of Applied Sciences Den Bosch of the Netherlands in April 2018

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June 22, 2018


Shrimp Tails, the first and only shrimp industry magazine


2017 was a productive year for shrimp in most of the main countries of origin. Despite a strong performance, fundamental constraints continue to threaten the shrimp sector

April 19, 2018


GAP Sein Ta Lone Mango Value Chain Study in Myanmar


Fresh Studio is commissioned to analyze several reduced-input value chains in several GMS countries including Myanmar.

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December 14, 2017


Vitalizing the Vietnamese potato sector: results year 3


The ‘Growing out of poverty with potato’ project aims to tackle this challenge and sets an example by creating a value chain for a high quality and sustainable potato production system in Vietnam

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November 7, 2017


Successful launch of the Fresh Academy in Vietnam


Dutch and Vietnamese knowledge institutions, supported by the industry, have been working together since 2015 on the design and establishment of the Fresh Academy

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October 16, 2017


Myanmar: Vet training 2 focuses on health and housing


A second Training of Trainers (TOT) for the SAPA project was executed at the SAPA Poultry training center at Naypyidaw, Myanmar

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October 9, 2017


Fresh Studio joins GMS agricultural ministers meeting in Siem Reap


On 6 to 8 September Fresh Studio joined the Greater Mekong Subregion Ministers Meeting (GMS AMM2) in Siem Reap, Cambodia. The meeting was sponsored by the GMS Core Agriculture Support Program (CASP) within the Asian Development Bank.

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September 27, 2017


Aquaculture Innovation Challenge selects winning innovation


Expert judges’ favoured Entobel as the innovation with the most potential in the finals of the Aquaculture Innovation Challenge. Entobel uses food industry waste as feed for the production of black soldier flies, a native insect throughout Vietnam

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September 11, 2017


Shallot value chain analysis highlights key intervention opportunities


In Vietnam, the province of Soc Trang is famous for its shallots. Since a few years, however, it is no longer the shallot itself but the shallot farmers which are grabbing headlines across the country

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July 5, 2017


Successful opening of the 2nd Poultry Training Centre at Nay Pyi Taw


On the 16th of May, the 2nd Poultry Training Centre (PTC) of the SAPA (Sustainable and Affordable Poultry for All) project was officially opened by the pro-rector of the University of Veterinary Science Dr Ye Htut Aung, the Chairman of the Nay Pyi Taw branch of the Myanmar Livestock Federation and the Agricultural Councilor of […]

June 15, 2017


Queen Máxima meets Vietnamese vegetable farmers to discuss access to financial services


On Tuesday, 30th of May 2017, Her Majesty Queen Máxima of the Netherlands, in her capacity of the UN Secretary-General’s Special Advocate on Inclusive Finance for Development, made a field visit to the Horti Dalat project in Vietnam

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May 30, 2017


New milestone: Over 100 plant varieties registered by Fresh Studio in Vietnam


resh Studio is offering its services to register plant varieties in Vietnam on behalf of its clients since 2016. This April (2017) we received the 100th successful registration from the Plant Variety Protection Office in Vietnam

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May 17, 2017


Grand opening of the Powering Aquaculture Progress Research and Innovation centre


Thursday May 4th marked the grand opening of the Powering Aquaculture Progress (PAP) R&D facility in Vinh Long, Vietnam

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May 16, 2017


Dutch Horticulture Open House event: completion TF Horti Dalat project


The Transition Facility (TF) project “Accelerating the development of modern greenhouse vegetable production in Vietnam”, supported by the Dutch Ministry of Foreign affairs started in 2014 in Lam Dong province

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March 27, 2017


Dutch potato to help lift up Vietnamese agriculture


The Dutch Vice-Minister of Agriculture and local authorities of Bac Ninh province visited an event in the field of the project “Growing out of poverty with potato” in Tien Du district, Bac Ninh on the occasion of potato harvest and delivery of training certificates to participating farmers

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March 1, 2017


Soc Trang Purple Onion value chain analysis


In Vietnam, the province of Soc Trang is famous for its purple onion. However, it is no longer the onion itself but the onion farmers which are grabbing headlines across the country. The onion sector is in trouble.

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February 28, 2017


Kick-off broiler training and opening Poultry Training Centre in Myanmar


Monday 6th of February was a milestone for the SAPA project. The first broiler training took place for 10 selected veterinarians. At the same time the first Poultry Training Center in Mandalay opened as part of the training

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February 16, 2017


Aquaculture Innovation Challenge: making impact in aquaculture


Seafood Trade Intelligence Portal, Fresh Studio and Solidaridad kicked off the Aquaculture Innovation Challenge with an inspiring event to bridge the gap between innovators and impact investors in the aquaculture sector

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February 15, 2017


De Heus and Fresh Studio open Aquaculture R&D farm in Vietnam in Spring 2017


Dutch feed giant Royal De Heus Animal Nutrition is to strengthen its position in Vietnam’s aquaculture sector in 2017, with the opening of a new research facility in partnership with R&D and consultancy firm Fresh Studio

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February 14, 2017


The Aquaculture Innovation Challenge successfully kicks-off in HCMC


Seafood Trade Intelligence Portal (STIP), Fresh Studio and Solidaridad successfully kicked off the Aquaculture Innovation Challenge on Tuesday, 6 December 2016, with an inspiring event to bridge the gap between innovators and impact investors in the aquaculture sector

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December 7, 2016


Enhancing the capabilities of Vietnamese key-trainers in protected horticulture in South Vietnam


HollandDoor and Fresh Studio in collaboration with Nong Lam University organized the first training week of a 2 week practical training course to build the capacity of 20 key persons active in protected horticulture in the south of Vietnam

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November 1, 2016


Minister Koenders opens Dutch embassy in Myanmar


On Wednesday (12 October) Minister Koenders (Minister of Foreign Affairs of the Netherlands) opened the Dutch embassy in Myanmar (formerly known as Burma)

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October 28, 2016


Vitalising the Vietnamese potato sector: read the results of year 2


How to achieve food security, improved nutrition and accelerate sustainable agriculture in Vietnam? How to increase the income of small scale farmers in Vietnam?

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October 20, 2016


Vitalising the Vietnamese potato sector


To reinforce potato production and boost potato consumption in Vietnam 3 companies and 1 institution with the aid of the Dutch government, joined forces to vitalise the Vietnamese potato sector as part of the project “Growing out of poverty with potato”

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October 11, 2016


Successful Zespri Event brings joy for young and old reaching over 3,000 visitors


Between the rainy days in Ho Chi Minh City Fresh Studio organized together with its client Zespri a special Consumer Event called ‘Wake Up with Zespri kiwifruit’ in one of the larger shopping malls in the city

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October 1, 2016


Healthy food systems for healthier diets


Vietnam is in the process of providing the food essential for health and growth. Although the Vietnamese cuisine seems healthy at first side, however there is an upward trend towards either too little (with low quality) or too much (too much salt/sugar)

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September 27, 2016


Improving food security and livelihoods in Myanmar


SAPA (Sustainable and Affordable Poultry for All) aims at improving the food security and rural incomes of smallholder poultry and corn farmers in Myanmar through a public private partnership

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July 12, 2016


Fresh Academy training on Supply Chain Management and Business Development


The 4th Training of Trainers (ToT) course of Fresh Academy took place at Nong Lam University, Ho Chi Minh city from 6 to 10 June 2016

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Dutch horticulture technologies successfully tested in Vietnam


As part of the Transition Facility project “Accelerating the development of a modern greenhouse vegetable production sector in Vietnam” hydroponic lettuce production and biological control of pests in greenhouse vegetables are successfully applied at the R&D Farm of Fresh Studio

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May 13, 2016


Fresh Studio trains agricultural SME’s in preparing business/ investment plans


On 7 and 8 April 2016 a team of Fresh Studio consultants existing of local and international agricultural and financial specialists traveled to the Vietnamese city of Tra Vinh in the Mekong Delta, to help local SME’s in the agriculture sector preparing business plans

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April 14, 2016


How growing high-quality vegetables increased farmers’ income by 150%


An Australian-funded project with the support of Fresh Studio is helping farmers in Vietnam increase their income by supplying high-quality, certified-safe vegetables to retail stores and urban consumers in Hanoi

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February 26, 2016


Milestone in 2016: 10 years Fresh Studio


2016 will be a special year as Fresh Studio will celebrate a momentous milestone: its 10th anniversary. 10 years of innovative sustainable agriculture and business development from farm to fork

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February 4, 2016


Train-the-Trainer program in Dalat supports trainees in practical knowledge and training skills


Dutch and Vietnamese research institutions and companies joined forces to establish Fresh Academy, a practical knowledge and training center for the horticultural sector in Dalat in Vietnam.

December 21, 2015


Fresh Studio organizes fresh produce value chain study tour in Vietnam


In early December 2015, Fresh Studio was contracted to organize “Vietnam Fresh Produce Value Chain” study tour. The delegation consisted of 17 participants from both public and private sectors in horticulture

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December 20, 2015


Three more milestones achieved in modern greenhouse vegetable production sector in Vietnam


3 significant accomplishments in the Transition Facility project “Accelerating the development of a modern greenhouse vegetable production sector in Vietnam”, including the first harvest of tomatoes and sweet peppers produced at the six pilot farms, the development of a market brand name and logo for each pilot farmer, and the start of training 720 farmers […]

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December 1, 2015


PhD defense: Food safety concerns and shopping for daily vegetables in modernizing Vietnam


PhD candidate SCO (Sigrid) Wertheim-Heck  Promoter Prof.dr.ir. G (Gert) Spaargaren  Co-promoter  Dr.ir. SR (Sietze) Vellema  Organisation  Wageningen UR, Environmental Policy, Wageningen School of Social Sciences (WASS) Date Friday 20 November 2015 Time 13:30 to 15:00 Venue Auditorium, building number 362Generaal Foulkesweg 1 3626703 BG Wageningen0317 – 483592 Download the open access paper Would you like […]

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November 19, 2015


Fresh Academy: A practical knowledge and training institute


A practical knowledge and training institute to support the development of the agrifood sector in Vietnam.

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November 16, 2015


Paper: Historical transitions in food shopping Hanoi, Vietnam


This paper offers a historical analysis of contemporary practices of shopping for vegetables in the highly dynamic context of urban Hanoi during the period from 1975 to 2014. Focusing on everyday shopping practices from a food safety perspective, we assess the extent to which the policy-enforced process of supermarketization has proven to be an engine […]

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October 22, 2015


Accelerating the development of the Vietnamese potato sector


The stereotype of Asian agriculture consists of endless rice fields. However, there is plenty of space for potato, both literally and figuratively speaking.

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September 18, 2015


First milestones achieved for the development of a modern greenhouse sector


With the completion of 6 modern greenhouses an important milestone is achieved as part of the Transition Facility project “Accelerating the development of a modern greenhouse vegetable production sector in Vietnam”

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September 15, 2015


Relocation of Fresh Studio’s head office in Hanoi, Vietnam


Fresh Studio is pleased to announce the relocation of its headquarters in Hanoi. The move to a new location is motivated by our expanding activities and increase of staff. The new office includes a state of the art facility for food products testing among end-consumers, the “Fresh Studio Taste Lab”. Our new head office address: […]

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September 3, 2015


Convention: Business opportunities in the Vietnamese agricultural sector


Would you like to do business in Vietnam? Visit the RVO convention on 9 September and connect with Vietnamese buyers from the flower-, fruit and meat sector in the Hague, The Netherlands. During the convention you will receive information about the opportunities in the Vietnamese market. The convention will finish with a speed date session and […]

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August 21, 2015


Sigrid Wertheim-Heck on ‘Pro-Poor Potato’ project in Vietnam


In the Central Highlands potatoes can be produced year-round. Therefore the Growing Out of Poverty with Potato project, managed by Fresh Studio, is located in exactly these area

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August 17, 2015


Developing the first safe, traceable and sustainable pork value chain of Vietnam


Vissan, De Heus and Fresh Studio have formally signed a Memorandum of Understanding to establish the first safe, traceable and sustainable pork value chain in Vietnam

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Transferring knowledge and experience in supply chain management


During a Supply Chain Management workshop Fresh Studio shared knowledge, experience and criteria companies should focus on to improve their supply chain

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July 1, 2015


Food safety and urban food markets in Vietnam: The need for flexible and customized retail modernization policies


The publication by Sigrid Wertheim-Heck, Sietze Vellema and Gert Spaargaren covers these queries. The paper is a contribution to the development of more inclusive retail modernization policies

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June 18, 2015


Sign up for our weekly agricultural newsletter


Fresh Studio offers a weekly newsletter with the latest news updates in the Vietnamese agricultural sector focusing on topics in the field of business, food safety, nutrition, gender equality, livelihoods, environment and science & technolog

June 17, 2015


Dialogue on Food Safety: the importance of traceability and legal enforcement


The Food, Agri and Aqua Business Sector Committee (FAASC) of the European Chamber of Commerce in Vietnam (EuroCham) organised a dialogue (27th of May 2015) between Government representatives and companies regarding the importance of traceability and legal enforcement for the control of food safety

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June 2, 2015


Women as Inclusive Business partners


The initiative ‘Women as Inclusive Business partners’ from BoP Innovation Center and ICCO Cooperation supports the private sector in strategy development to better engage women in their value chains in low-income markets, ranging from producers to consumers.

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May 13, 2015


Smallholders link to supply supermarkets


A food safety crisis in Vietnam has opened the door to smallholder vegetable producers in the north-western highlands to pioneer an agribusiness model that is now supplying Hanoi with certified safe produce

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April 16, 2015


Looking back on a successful first potato season


The first potato production season within the Dutch funded project “Growing out of poverty with potato” has been completed. During this first seasons potato trials, potato field days, farmer trainings and market research activities have been implemented. The key first outcomes are shared below

March 9, 2015


Moc Chau safe vegetables for the common interest of farmers, suppliers, retailers and consumers


‘Rau an toàn Mộc Chau’ or ‘Moc Chau safe vegetables’ are now presented daily on the tables of many families, canteens and restaurants in Hanoi, meeting the demands of many consumers for safe, fresh and delicious vegetables

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March 5, 2015


Safe and sustainable pork value chain in Vietnam


In order to enhance the pork sector, Fresh Studio and its projects partner are creating the first safe and sustainable pork value chain in Vietnam.

December 11, 2014


Nutrition sensitive agriculture – Looking through a nutrition lens


Vietnam is in the process of providing the food necessary for health and growth. While nutritional food is essential in a daily diet, food systems and nutritional intake are changing. The trend in Vietnam is too little-too bad (low nutritional status and low quality) or too much-too sweet/fat

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December 5, 2014


Round Table ‘Developing Myanmar’s Vegetable Sector’


Fresh Studio’s Director Marketing and Business development, Sigrid Wertheim-Heck, delivered a keynote presentation during the round table meeting ‘Developing Myanmar’s Vegetable Sector’ in Nay Pyi Taw.

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November 20, 2014


Training Supply Chain Management: understand and manage your supply chain


As part of the CBI Food Ingredients Export Coaching Program (ECP), Fresh Studio provided a two-day workshop on Supply Chain Management (SCM) in both Hanoi and Ho Chi Minh City for pre-selected high potential food ingredient business ranging from honey, spices to tea

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October 2, 2014


First Small-Scale Pangasius Farmers Achieve GLOBAL G.A.P. Aquaculture Group Certificate


This major step is part of the Public Private Partnership – Sustainable Pangasius Supply Chain Program (PPP-SPSP) in Tra Vinh province

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September 9, 2014


Sustainable dairy zone project breaks ground in Ha Nam


A groundbreaking ceremony marked an important milestone and is considered a first encouraging step for the development of sustainable dairy zones in Vietnam, the company said in a press statement

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July 21, 2014


Vietnamese vegetable growth in modern greenhouses


Vietnams’ population consists of approximately 90 million people. Vegetables play an important role in their daily meals. Within the pilot-project Horti Dalat, Dutch companies are supporting the Vietnamese horti-sector with the development of modern greenhouses vegetables production

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July 17, 2014


Accelerating a modern greenhouse vegetable production sector


The growing population and pace and scope of retail development results in a demand for higher quality products, food safety, stable supply and more up-scaled and sustainable production

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July 15, 2014


Fresh Studio brings International Fruit Brand to New Zealand Fair


In collaboration with New Zealand Trade & Enterprise, Fresh Studio brings Zespri Kiwifruit straight to the Filipino audience. The largest kiwifruit marketer in the world was featured in a three-day event that showcased the best products from New Zealand

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July 8, 2014


Dutch ready to provide added agricultural value


The Netherlands and Vietnam are both world players in the export of agricultural products. VIR’s Hanh Tung talks with Simon van der Burg, the Netherlands consul-general in Ho Chi Minh City, on the business opportunities offered by Vietnam’s agriculture and food sector to Dutch firms. Dutch agriculture is renowned for its high-quality know-how and has […]

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June 27, 2014


Prime Minister Rutte and Minister Dijksma visiting Vietnam


The Dutch Prime Minister Mark Rutte came for a visit to Vietnam on the 16th  and 17th  June 2014. He was accompanied by Minister for Agriculture Sharon Dijksma and a large Dutch business delegation. A key milestone of the visit was the signing of a Strategic Partnership Agreement on agriculture and food security between the […]

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June 19, 2014


Zespri® SunGold enters Vietnam: Feel the Power of the Sun


To introduce Zespri® SunGold kiwifruits to potential business customers, Fresh Studio organized two launching events in HCMC and Hanoi. These kick-offs are part of the marketing activities for New Zealand’s kiwifruit season 2014. Zespri® SunGold is considered the strategic product of New Zealand kiwifruit under the brand name Zespri from this year in Vietnam. It […]

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Reaching lower income consumers with safe and healthy food – Mission possible?


Nearly 50% of Hanoi’s urban population lives on 4 USD or less a day. This group represents a food value of circa 5 million USD/day. Despite their demand for safe and nutritious food, this economy of scale is not yet targeted with fresh food quality improvements. Food that carries formal food safety certification by government […]

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June 12, 2014


Private Public Partnership: Successful agricultural projects show great opportunities for future investments


The Ministry of Agriculture and Rural Development (MARD) has held a conference on PPP (Public Private Partnership) investment in agriculture which shows its high interest in the investment mode. Vietnam is one of the 11 countries in the world which applies the PPP model in agricultural projects on a trial basis. Innovative public private partnerships […]

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June 3, 2014


Food safety in everyday life: Shopping for vegetables in a rural city in Vietnam


Sigrid Wertheim-Heck, Gert Spaargaren and Sietze Vellema conducted a research with the aim to investigate how Vietnamese citizens in their everyday lives are confronting the health risks and other side effects related to the consumption of fresh vegetables. Concerns about food safety influence the way in which Vietnamese consumers confront the question of where, how […]

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May 29, 2014


Constrained consumer practices and food safety concerns in Hanoi


What explains the persistence of vegetable shopping at street markets even while they do not offer formal food safety guarantees in Hanoi? Sigrid Wertheim-Heck, Sietze Vellema and Gert Spaargaren, with support of Fresh Studio Team, conducted a practice-based research in order to understand the motivation and constraints of consumers relating to their daily vegetable purchase […]

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May 27, 2014


BopInc and partners publishes: The process of innovation to create inclusive business


BoP Innovation Center (BoPInc) and partners (among others Fresh Studio) published the fifth and final publication of the series on the inclusive innovations process at the Base of the Pyramid (BoP), named ‘The process of innovation to create inclusive business’. The publication ‘The process of innovation to create inclusive business’ is the final publication in […]

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May 6, 2014


Fresh Studio, the best choice for my internship


As part of the study program of the University of Dalat, Dan conducted a three months internship at Fresh Studio. “It was just a short time, but a wonderful experience.” Choice for Fresh Studio I found Fresh Studio by Internet. I wrote a motivation letter, in which I described my previous experiences, and applied at the […]

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April 25, 2014


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