Our client faced significant changes in global trade with the entrance of multiple new players tightening the playing field. This resulted in higher quality product requirements at lower margins with more complex and fragmentary distribution structures.
In their approach to us, our client requested assistance in revitalizing and optimizing their sales and marketing strategy.
By using a step-by-step approach, closely collaborating with client teams in sales, marketing, production and finance, we guided the client in the development of a business strategy for future growth.
The assignment resulted in a focused 5 year strategy, with clear objectives for portfolio and brand management.