Private Public Partnership: Successful agricultural projects show great opportunities for future investments

The Ministry of Agriculture and Rural Development (MARD) has held a conference on PPP (Public Private Partnership) investment in agriculture which shows its high interest in the investment mode. Vietnam is one of the 11 countries in the world which applies the PPP model in agricultural projects on a trial basis.

Innovative public private partnerships are a key instrument to improve food security and agricultural sustainability in Vietnam. The model has attracted the participation of 15 trans-national groups, including Metro Cash & Carry, Unilever, Nestle, Syngenta and Fresh Studio.

Fresh Studio has been involved in several PPP projects, amongst others to build up a fish production chain meeting international standards which supports the penetration of Vietnamese seafood products in retail chains.

Setting up a vegetable and fish sourcing system
The assignment began with the establishment of a sourcing system in Dalat (Central Highlands of Vietnam) …+ Read more

Fresh Studio is also committed to developing business partnerships to improve the safety and quality of vegetables, while benefiting farmers. In 2013, Fresh Studio organized a conference, titled ‘Supplying the market of tomorrow’. This event took attendees on a one-day journey into the future of safe, healthy and high value food in Vietnam and offered a platform for (inter)national businesses to meet with key stakeholders from the public sector including Vietnamese government, foreign embassies, NGOs, academia, media and consumers.

Conference: Supplying the Market of Tomorrow
Read and download the presentations given by the Dutch Ambassador, Metro, BopInc and Fresh Studio …+ Read more

The successful results of agriculture projects implemented under the mode of PPP show great opportunities for the participation of more foreign and domestic companies to realize the sustainable development of five industries: tea, coffee, vegetables, fisheries and commodities.



Publication date: May 2014

Crossing continents: Business opportunities in Japan and Vietnam

AMSTERDAM – What are the opportunities for Dutch businesses in Japan and Vietnam? On what do you need to pay attention when entering these markets? Siebe van Wijk, shared Fresh Studio’s perspective on business opportunities in Vietnam during a seminar ‘Crossing Continents’. A seminar organized by Financieel Dagblad on the 5th of November in Amsterdam.

Vietnam is growing rapidly. Currently, Vietnam’s population reaches 90 million. The spending budget is low; approximately 20% of the population lives below the poverty line. However, due to almost 20 years of consecutive economic growth between 5-7% per year, more and more money is spent on higher value added products. This offers many opportunities for Dutch companies.

Since 2006 Fresh Studio has worked passionately to assist multinationals and domestic clients to improve all practices from farm to fork. Fresh Studio inspires their clients with refreshing insights into their sourcing, quality assurance and marketing opportunities. 

During the seminar, Rens de Jong, journalist of Business News Radio, interviewed Siebe van Wijk.

“What is the biggest challenge of doing business in Vietnam?”
Siebe: “For a consulting and R&D firm based in Vietnam and with many international clients, the main challenge is “the hunt for talent”. As a Fresh Studio consultant it is essential to add value to multinationals which are already operating in Vietnam. Therefore, only the most talented people are recruited to join the Fresh Studio team. Despite this challenge, we developed a multi-disciplinary and international. What started in 2006 with just 3 people has now become a firm with over 100 staff.”

“What makes Vietnam so interesting for a Dutch entrepreneur”
Siebe: “With around 90 million people, Vietnam’s domestic market is booming (the 14th largest nation in the world). Vietnam is strategically located in Asia: Vietnam borders with China, it takes only 2 days to ship products to mega cities such as Hong Kong and Singapore, and it is 5 days shipping from Japan. Furthermore, Vietnam is an active member of ASEAN. This is a kind of ‘EU for Southeast Asian nations’ with a joint market over 500 million consumers and tariffs for intra ASEAN trade of 0%. Finally, Vietnam is attractive for Dutch businesses, because in many sectors it is possible to have a 100% foreign-owned company. This is in contrast with many other Asian countries where foreign ownership of companies is restricted to percentages below 50%.”

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Trade opportunities for seasonal fruit in Asian markets

HANOI – Fresh Studio is a multinational consulting, R&D and marketing development company in Asia which collaborates with growers and their suppliers towards the realization of added value to joint projects.

The company has offices operating in several Asian countries, servicing customers recognized worldwide. One of Fresh Studio´s Managing Partners will feature as a speaker at the Asiafruit Congress and Asia Fruit Logistica.

“Fresh Studio observes Asia as the consumer market that is fast becoming the biggest in the world. Here, largest part of the world’s population is living and where most of the economic growth is concentrated. This provides many opportunities for growth and especially for trade,” says Van Wijk. One of the interesting conclusions Fresh Studio notes, are trade opportunities arising from seasonal differences between Asian countries.

Another development that deserves attention is the increased interest in food safety and responsiveness to branding, which is starting to have an enormous impact on sales. Asian consumers display a curiosity to discover new products. They have high esteem for products from Australia, Europe, Chile and South Africa. Fresh Studio works within these areas, looking to create value, improve efficiency, and develop premium products and processes in the entire value chain to create uniqueness for its clients, and to provide consumers with an enjoyable and reliable food experience. This way, Fresh Studio intends to become the most recognized initiator and developer of unique value chains, and an accelerator of innovations adopted by the fresh food industry in Asia.

It will become more important for companies exporting to Asia to be based in Asia itself and to be close to the consumer, benefiting from the cheaper labor costs. In addition, much of the R&D talent will be Asian. Asian populations are young, agricultural universities are full, and people are eager to learn. International companies show more and more interest in selling fresh produce to Asia, and to deploy domestic market research.

At the Asiafruit Congress, Fresh Studio will present how it aims to convert product chains into value chains. The majority of fresh produce trade in Asia involves product chains, competing on price alone. By using some of its projects as examples, Van Wijk will illustrate what Fresh Studio is doing to transform these into value chains.

“We really like to invite investors from Europe to come investigate what is happening in Asia, to see and experience the amazing developments taking place. After such a trip, serious entrepreneurs will not hesitate to enter the Asian market,” concludes Van Wijk.

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