Made in Vietnam: pride or prejudice

HANOI – Vietnamese consumers have a passion for brands and a pride in local produce, factors that can be exploited by the country’s increasingly professional fruit sector.

Riding on my motorbike through the streets of Hanoi, it’s always a joy to behold how much Vietnamese people love brands: the bigger the better, and no matter whether they’re fake and misspelled or real and expensive, brands leap out from chests and backs, phones and bags. 

The Western lifestyle is an aspiration here, and over the past few years I have seen Vietnam transform itself into the ‘Fast Brand Nation’ with the assumption that the best is coming from the west. But is that always true? And does it also apply in the case of fresh produce? Not necessarily so.

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Source: AsiaFruit Magazine

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