Exhibition “Stories of Markets” at the Vietnamese Women’s Museum in Hanoi

The Exhibition starts from March 6th, 2014 at Vietnamese Women’s Museum, 36 Lý Thường Kiệt Street, Hoàn Kiếm District, Hanoi.

With its history of establishment and special and unique culture, Hanoi was in the past named Kẻ Chợ. Markets exist, develop and change along the rhythm of life of the capital city. Many markets in Hanoi now only exist in people’s memories as they have been turned into commercial centers or disappeared but markets are still present as part of the history and culture of Hanoi and are essential for each family.

The Exhibition “Stories of Markets” shares with you memories of old markets, real situation of present markets and expectations for future markets through archive photos and diverse and multi-dimensional voices from people, sellers and buyers.

In addition to visiting the Exhibition, you will have a chance to be back in a familiar space of a traditional market, feel free to buy clean agricultural produce or simply enjoy rural foods which are very simple but memorable.”


Noisy and animated atmosphere amidst the noises of sellers and buyers in a space full of familiar goods … It’s the market …

The Exhibition “Stories of Markets” is a gift from the Vietnamese Women’s Museum, to present to grandmothers, mothers and women on the occasion of the International Women’s Day, March 8th.

The Exhibition is jointly organized by Vietnamese Women’s MuseumHeathBridge and Fresh Studio.

Fresh Studio speech during the opening of exhibition ‘Stories of Markets’:


‘Markets – The souls of the city’


Study Tour: Dairy Sector of India

Fresh Studio organized for its client a study tour to India, the largest milk producer of the world. The aim of the tour was to investigate the dairy market of India in order to identify opportunities for development of the dairy sector in Vietnam.

India has a complex dairy sector where approximately 20% of the milk production is processed through the formal sector. Before 1970, India was a milk deficient country. Due to the largest dairy development program in the world – Operation Flood – it became world’s largest milk producer (both cow and buffalo milk). Despite the success of Operation Flood, the average milk production per cow is still one of the lowest in the world. Fresh Studio organized the study tour in order to learn from the experiences of Operation Flood and to investigate more recent developments in this emerging dairy market to discover opportunities for improving the Vietnamese dairy sector. Focus of the study tour was on contract model schemes, technical extension and access to finance for smallholder farmers.

The study tour visited AMUL; the key example (and model) of Operation Flood’s development. AMUL started as a village cooperative in 1945, but currently processes milk from 3.2 million farmers throughout India and is the largest dairy processor of Asia.

quote-iconThe study tour provided useful insights for the Vietnamese dairy sector.

Also processors with different contract models were visited in Gujarat, Haryana and Punjab. For example, in Punjab over 85% of milk is processed through formal channels. The farms are much larger and milk production per cow is much higher compared to other provinces in India.

Next to dairy processors, several governmental institutions that focus on extension to smallholder dairy farmers were visited in Gujarat, Punjab and Hyderabad.

The study tour provided useful insights for the Vietnamese dairy sector into different models of dairy processors, how smallholder farmers are technically as well as financially assisted to expand their business and how extension models can be applied in different situations.

Moc Chau vegetables gaining a strong foothold in Hanoi market

Over the past summer, vegetable production in the three farmer groups in Moc Chau supported by the project “Improved market engagement for counter-seasonal vegetable producers in North West Vietnam” has improved the quality and safety of vegetables for Hanoi consumers.

The quality of vegetables including tomatoes, beans and cabbage sold by Moc Chau farmers to retailers in Hanoi has tripled from 60 tons last year to nearly 180 tons this year.

43 farmers form 3 villages have increased their production area form just 4 hectares last year to 18 hectares this season and diversified their assortment of crops to improve their overall market offer.

Farmers also made investments in their farms of which the adoption of basic net-covered greenhouses is the most significant. After returning from a study trip to Da Lat this year, they expanded from just 3 net houses last year to 9 this year. This investment will enable farmers to grown higher value crops such as lettuces and broccoli during the lowland off season.


^ Moc Chau farmers putting up basic protective structures

Farmers in Moc Chau have been strongly supported by agronomists from the Northern Mountainous Agriculture and Forestry Science Institute (NOMAFSI), consulting firm Fresh Studio and Hanoi Agricultural University. These groups worked together offering technical support, organizing field days and market feedback sessions, and training farmers in record keeping and food safety regulations of Safe Vegetable Certification, VietGAP and METRO Requirement.

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Source: ACIAR in Vietnam magazine

Publication date: January 2014

This development is a result of the collaboration with project:

Creation of a value chain for vegetables in North Vietnam

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Since 2007, Fresh Studio collects the daily wholesale prices of over 40 different types of vegetables with different varieties and origins and from several markets in North Vietnam. 


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> 40 vegetables

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25 vegetables

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