{"id":2099,"date":"2013-10-02T07:28:27","date_gmt":"2013-10-02T07:28:27","guid":{"rendered":"https:\/\/freshstudio.vn\/?p=2099"},"modified":"2022-11-04T07:30:02","modified_gmt":"2022-11-04T07:30:02","slug":"consumers-at-the-starting-point-for-new-product-development","status":"publish","type":"post","link":"https:\/\/freshstudio.vn\/vi\/consumers-at-the-starting-point-for-new-product-development\/","title":{"rendered":"Consumers at the starting point for new product development"},"content":{"rendered":"<p><em>Our client required a better understanding of the current market for (safe) vegetables and identification of opportunities for the future development of a new safe vegetable chain.<\/em><\/p>\n\n\n\n<p>Fresh Studio was hired to design and conduct the consumer and market research, and to translate the insights into concrete strategy recommendations.<\/p>\n\n\n\n<p>In realizing a demand-driven safe vegetable supply chain, our client wanted to kick-off their project with market and consumer research to provide them the insight for making strategic project choices.<\/p>\n\n\n\n<h3><strong>Our aims included:<\/strong><\/h3>\n\n\n\n<ul><li>Understanding the current size and structure of the (safe) vegetable market<\/li><li>Understanding consumer behavior, motives perceptions and preferences regarding the consumption of (safe) vegetables<\/li><\/ul>","protected":false},"excerpt":{"rendered":"<p>Our client required a better understanding of the current market for (safe) vegetables and identification of opportunities for the future development of a new safe vegetable chain.<\/p>","protected":false},"author":6,"featured_media":2103,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"categories":[76,70],"tags":[202,195],"_links":{"self":[{"href":"https:\/\/freshstudio.vn\/vi\/wp-json\/wp\/v2\/posts\/2099"}],"collection":[{"href":"https:\/\/freshstudio.vn\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/freshstudio.vn\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/freshstudio.vn\/vi\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/freshstudio.vn\/vi\/wp-json\/wp\/v2\/comments?post=2099"}],"version-history":[{"count":1,"href":"https:\/\/freshstudio.vn\/vi\/wp-json\/wp\/v2\/posts\/2099\/revisions"}],"predecessor-version":[{"id":2105,"href":"https:\/\/freshstudio.vn\/vi\/wp-json\/wp\/v2\/posts\/2099\/revisions\/2105"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/freshstudio.vn\/vi\/wp-json\/wp\/v2\/media\/2103"}],"wp:attachment":[{"href":"https:\/\/freshstudio.vn\/vi\/wp-json\/wp\/v2\/media?parent=2099"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/freshstudio.vn\/vi\/wp-json\/wp\/v2\/categories?post=2099"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/freshstudio.vn\/vi\/wp-json\/wp\/v2\/tags?post=2099"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}