{"id":2706,"date":"2016-10-01T09:59:31","date_gmt":"2016-10-01T09:59:31","guid":{"rendered":"https:\/\/freshstudio.vn\/?p=2706"},"modified":"2022-11-07T10:04:16","modified_gmt":"2022-11-07T10:04:16","slug":"successful-zespri-event-brings-joy-for-young-and-old-reaching-over-3000-visitors","status":"publish","type":"post","link":"https:\/\/freshstudio.vn\/vi\/successful-zespri-event-brings-joy-for-young-and-old-reaching-over-3000-visitors\/","title":{"rendered":"Successful Zespri Event brings joy for young and old reaching over 3,000 visitors"},"content":{"rendered":"

Between the rainy days in Ho Chi Minh City Fresh Studio organized together with its client Zespri a special Consumer Event called \u2018Wake Up with Zespri kiwifruit\u2019 in one of the larger shopping malls in the city.<\/em><\/p>\n\n\n\n

This event was organized to bring an interactive and pervasive Zespri brand experience to participants by entertaining and educative activities. The event reached over 3,000 visitors.<\/p>\n\n\n\n

Interactive brand experience<\/strong><\/h3>\n\n\n\n

During 1 whole day from 9 to 10 PM visitors of the AEON shopping mall could enjoy games such as basketball, sack jumping and puzzle games. The games were created for (1) entertainment and (2) to educate visitors of every age about the origin and the nutrition of New Zealand kiwi fruit.<\/p>\n\n\n\n

The interactive brand experience was furthermore translated into a real-life orchard for visitors to experience, play and learn about how the Zespri kiwi fruit is grown in New Zealand.<\/p>\n\n\n\n

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