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Category: Kinh doanh

CONFERENCE: CBI/Viettrade Export Coaching Programme

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“Food ingredients Vietnam“

Grand Hotel, No. 8 Đồng Khởi, District 1, Hồ Chí Minh City
8:00 AM – 12:00AM Friday, December 20, 2013


In order to promote and enhance the competitive position of value added food ingredient products from Vietnam  for export to the EU market, CBI/Viet trade and Fresh Studio present a conference on “ EU Export Coaching Programme – Food Ingredients Vietnam”

Experts from: CBI, MARD, Viettrade and Fresh Studio.
Topics include:
1. Current issues and challenges in exporting Vietnamese agricultural products to the EU.
2. Opportunities and challenges in exporting food ingredients from Vietnam to EU markets – Selecting the best market entry strategies.
3. CBI/Viet Trade export coaching programme for Vietnamese companies focusing on food ingredients including but not limited to coffee, cacao, tea, honey, spices, edible nuts,etc.
4. Direct EU export programme consultancy with Vietnamese companies.
To learn more about the programme and register for the conference, please download the below files. Registration is first come first serve. Please apply early!

Conference documentation:

Invitation letter: 

Download: Tiếng Việt

Participation form: 

Download: English Tiếng Việt

Conference agenda: 

Download: Tiếng Việt

Food ingredients brochure: 

Download: Tiếng Việt

For more information, please contact:

Vietrade

Contact: Mr. Hiển

Tel: 0965759686

Contact: Mr. Hải

Tel: 0912569596

Add: Tầng 7, số 20 Lý Thường Kiệt, Hà Nội
Tel: 04 39364792 (số lẻ: 111 hoặc 109); Fax: 04 39364793
Email: vietradebiz@gmail.com, nguyenbahai@vietrade.gov.vn

Fresh Studio
Contact: Mr. Quang

Tel: 0908260114

Email: quang.nguyen@freshstudio.vn

This event is organized by:

logo-cbi logo-vietrade logo-4

Vietnam flower market scan and flower production visit

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HCMC – Royalty Administration International and Fresh Studio executed a market scan of the flower market in HCMC and visited the flower production areas in Da Lat to determine which flower types and varieties are produced and sold in Vietnam.

The insights will be used to advise clients how to develop their products in the Vietnamese flower market.

In HCMC Royalty Administration International and Fresh Studio visited the largest flower wholesale markets (Ho Thi Ky, Dam Sen and Binh Dien), local flower shops and retailers selling flower to get a clear picture of the flower types and varieties sold through these sales channels. It is estimated that around 5 billion stems of flowers are consumed in Vietnam on a yearly basis and most flower are sold through flower stalls at the local markets and local flower shops. The main flower type sold in Vietnam is Chrysanthemum. Old varieties are still mainly sold, but there is an increasing demand in newer varieties with nicer colors and quality.

In Da Lat flower farmers and plant cutting propagators were visited. It is estimated that there is currently 2,000 hectares of greenhouse flower production surrounding Da Lat and this area is still expanding. Most farmers are obtaining their plant material from local propagators. These propagators use tissue culture techniques to produce the initial plant cuttings used for further multiplication. At farmer side and propagator side there is an increasing demand for better varieties, which have higher disease resistance, quality and production. For farmers and plant propagators it remains a challenge to have direct access to new flower varieties.

For more information contact Royalty International Administration or Fresh Studio.Also interesting to read:

Food Safety – Mission Possible?

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HCMC – Fresh Studio gave a presentation during a joint-event of the EuroCham Food Agri Aqua Business Sector Committee (FAASC) and the Royal Netherlands Embassy.

The recently established Food, Agri, Aqua Business sector committee (FAASC) under the European Chamber of Commerce (EuroCham) in Vietnam, organized in close cooperation with the Royal Netherlands Embassy a successful event titled: Food safety – Mission Possible?


Over 150 participants from both the private and public sector discussed how to improve food safety across the agriculture chain.


Public sector
The vision of the FAASC on this theme was presented by the director of De Heus, Mr. Gabor Fluit. In his presentation he emphasized the urgent need to develop a central agency in Vietnam for food safety control. Currently, food safety issues are managed by different agencies which belong to various ministries. This current structure makes it difficult to respond efficiently and quickly in times of emergency (e.g. food poisoning). Also, it limits export possibilities for local producers, since importing countries require high standards in this area. Mr. Ron Dwinger, a representative of the Dutch Food Netherlands Food and Consumer Product Safety Authority (NVWA), shared in his presentation the history and experiences in the Netherlands of developing a centralized food safety authority. This was a process of more than 30 years, in which different organizations were merged.


The presentation invoked a lot of questions and discussion from the various representatives from Vietnamese ministries and food safety control authorities.


Private sector
Presentations from the private sector showed what could be done in the field to improve food safety in agro-chains.


Siebe van Wijk, Managing Director of Fresh Studio, shared various experiences of Dutch public private sector funded projects, in which through cooperation between Vietnam and the Netherlands food safety was improved considerably.


In the final presentation, Mrs. Ina Enting of the Holland Pig Association presented a new initiative in which both the Vietnamese and Dutch public and private sector will cooperate closely to improve food safety in the Vietnamese pork sector.

For more information about FAASC: Fresh Studio Co-founder of FAASC or Eurochamvn/FAASC

Source: Eurocham Vietnam & Holland in VietnamAlso interesting to read:

Crossing continents: Business opportunities in Japan and Vietnam

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AMSTERDAM – What are the opportunities for Dutch businesses in Japan and Vietnam? On what do you need to pay attention when entering these markets? Siebe van Wijk, shared Fresh Studio’s perspective on business opportunities in Vietnam during a seminar ‘Crossing Continents’. A seminar organized by Financieel Dagblad on the 5th of November in Amsterdam.

Vietnam is growing rapidly. Currently, Vietnam’s population reaches 90 million. The spending budget is low; approximately 20% of the population lives below the poverty line. However, due to almost 20 years of consecutive economic growth between 5-7% per year, more and more money is spent on higher value added products. This offers many opportunities for Dutch companies.

Since 2006 Fresh Studio has worked passionately to assist multinationals and domestic clients to improve all practices from farm to fork. Fresh Studio inspires their clients with refreshing insights into their sourcing, quality assurance and marketing opportunities. 

During the seminar, Rens de Jong, journalist of Business News Radio, interviewed Siebe van Wijk.

“What is the biggest challenge of doing business in Vietnam?”
Siebe: “For a consulting and R&D firm based in Vietnam and with many international clients, the main challenge is “the hunt for talent”. As a Fresh Studio consultant it is essential to add value to multinationals which are already operating in Vietnam. Therefore, only the most talented people are recruited to join the Fresh Studio team. Despite this challenge, we developed a multi-disciplinary and international. What started in 2006 with just 3 people has now become a firm with over 100 staff.”

“What makes Vietnam so interesting for a Dutch entrepreneur”
Siebe: “With around 90 million people, Vietnam’s domestic market is booming (the 14th largest nation in the world). Vietnam is strategically located in Asia: Vietnam borders with China, it takes only 2 days to ship products to mega cities such as Hong Kong and Singapore, and it is 5 days shipping from Japan. Furthermore, Vietnam is an active member of ASEAN. This is a kind of ‘EU for Southeast Asian nations’ with a joint market over 500 million consumers and tariffs for intra ASEAN trade of 0%. Finally, Vietnam is attractive for Dutch businesses, because in many sectors it is possible to have a 100% foreign-owned company. This is in contrast with many other Asian countries where foreign ownership of companies is restricted to percentages below 50%.”

Crossing continents; an exciting step to take!Also interesting to read:

Sharing experiences on value chain development and food safety: A successful conference

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HANOI – Sharing experiences about supplying safe, healthy, and high value food in Vietnam requires cross-cutting partnerships and cooperation.

The conference attracted over 175 participants ranging from leading supermarket chains to farmers, fresh produce production companies to research institutes, and government agencies to financial institutions. The different actors discussed the future of safe and healthy food provision in Vietnam.

The morning program presented the different stages of sustainable agriculture development in Vietnam:

Click here for the presentations.

  • Vice-Minister of Agriculture, Mr. Dr. Le Quoc Doanh, highlighted the urgency of food safety for the Vietnamese government as well as the importance of stimulating rural development. He emphasized the value of international collaboration: “ With positive collaborations from foreign countries and international organizations in cultivation, production and post-harvest techniques, more and more Vietnamese farmers could access advanced technologies to improve the quality of agricultural products, towards safe, healthy and high value products.”
  • To develop sustainable food chains, the Dutch Ambassador in Vietnam, Mr. Joop Scheffers stated that: “The Netherlands is a leading country in agricultural technology and innovation. We have been working with Vietnam for already many years in many sectors like horticulture, fisheries, cocoa, coffee, livestock and dairy. We do so by working with farmers and providing them trainings, by linking farmers with processors and retailers, and by supporting government agencies in drafting relevant regulations.” However, as many Dutchmen would say, the Ambassador closed his key-note speech with: “a lot still needs to be done… To make it successful, your pro-active participation as a consumer, producer, trader, researcher or retailer continues to be essential.”
  • Market opportunities of vegetables were indicated by Fresh Studio’s Marketing Director, Sigrid Wertheim-Heck. She illustrated that the vegetable consumption in Hanoi accounts 50% of the total vegetable consumption in The Netherlands. Despite of this fact, she indicated that: “94% of Vietnamese consumers are concerned about safe vegetables; however, the share of vegetables sold with a food safety claim is currently less than 4% of the total vegetable consumption in Vietnam”. Furthermore, she presented that lower income groups have remained an untapped, though potential market for safe quality foods.
  • Dr. Nicolas Chevrollier, Programme Manager of BoP Innovation Centre, highlighted the importance of developing specific lower income (also indicated as Base of Pyramid (BoP)) strategies and the approach to develop them. He stated that “The global BoP market is US$ 5 trillion, of which US$ 2,895 billion is spent on food”.
  • Fresh Studio’s R&D Director, Mr. Rene van Rensen, presented how Fresh Studio developed a sourcing system for METRO Cash & Carry in North Vietnam. Within this project, Fresh Studio worked with six farmer groups and 110 farmers in three different agro-ecological zones, in order to supply over 30 different certified vegetables. The presentation ended with the honorary awarding of lead farmers for their pioneering work, as well as directors of the supermarket chains who supported the launch of the safe vegetables in their stores.
  • The success of the developed value chain for safe vegetables was further highlighted in the presentation of Mr. Philippe Bacac, CEO of METRO Cash & Carry Vietnam. With 19 large stores in Vietnam, 2 sourcing platforms, 100 dedicated cold trucks and 3,000 pallets cold storage space, Metro invested significantly in its supply chain.


Click here for the presentations.

The afternoon program included participatory ‘World Café’ discussions about Food safety and Health, Horticulture, Value Chain Development, Private Public Partnership, and Sourcing and Logistics. Perspectives of the different participants have led to fruitful and interesting discussions.

An exhibition and a marketplace with agro-food related demonstrations including IT innovations in agronomy, hydroponic lettuce cultivation and blind taste tests provided attendants with impressions of developments and activities within the agricultural sector.

The conference resulted in networking opportunities and creation of actionable and future oriented business ventures.https://www.youtube.com/embed/Gru22qA5oWU?rel=0Also interesting to read:

Conference: Supplying the market of tomorrow

Posted on by Luyen

CONFERENCE

Supplying the market of tomorrow

“Toward a Business Ecosystem:

Food Health Wealth”

At the Vietnamese Women’s Museum
Tuesday November 19, 2013


This conference took participants on a one-day journey into the future of safe, healthy and high value food in Vietnam, in the company of those creating it.


Participants in the conference included representatives of Vietnamese government, foreign embassies, NGOs, local and international companies, farmers, and consumers.

Conference presentations:

netherlands2Enabling Change: Future of Food in Vietnam
Speaker: H.E. Mr. Joop Scheffers
Ambassador of the Netherlands in Vietnam
Download: English Tiếng Việt
fresh-studio2Worriless enjoyment – Producing safe vegetables
Speaker: Mr. René van Rensen
Fresh Studio
Download: English Tiếng Việt
fresh-studio2Worriless enjoyment – Connecting farmers to urban markets
Speaker: Mrs. Sigrid Wertheim-Heck
Fresh Studio
Download: English Tiếng Việt
metro2Integrating vegetable smallholders into modern trade
Speaker: Mr. Philippe Oliver Bacac
METRO Cash & Carry Vietnam
Download: English Tiếng Việt
bopinc2Co-creating Business Opportunities
Speaker: Dr. Nicolas Chevrollier
BoP Innovation Center
Download: English Tiếng Việt
 register-off-icon   
home-off-btnenglish-off-icon

This event is organized by:

logo-1 logo-2 logo-3 logo-4 

Collaborating organizations include: 

logo-5 logo-7 logo-6 logo-10 

Fresh Studio organizes successful kiwifruit brand awareness program in HCMC

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HCMC – Fresh Studio has collaborated with E-town Building to organize a sampling activity for a well-known international kiwifruit brand on October 25th, 2013.

Since 2009, Fresh studio has been assisting this international company in designing and implementing marketing plan for a global branded fruit to adapt and conquer Vietnam market.

See photos of this event on the bottom of this page.

This event is part of the following project:

Fruit marketingA global fruit brand contracted Fresh Studio to execute their marketing strategy in Vietnam and the Philippines.+ Read more

Also interesting to read:

Food safety is a main concern in Vietnam

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HANOI – How do Vietnamese farmers living in the mountains, far away from the big city manage to sell their fresh vegetables at supermarkets in Hanoi? The Dutch organization Fresh Studio helped the farmers to make it possible. An interview with Sigrid Wertheim-Heck, Fresh Studio’s Marketing and Business Development Director.

Translated directly from Dutch

Fresh Studio has developed a ‘cold chain’ for small scale remote farmers so they can sell their fresh products in Hanoi. What is it exactly?

“We bring small scale framers together who live widely dispersed from each other. We collect the harvest at central collection points and from there it is transported to the city and to the supermarkets.”

How does it work?
“First, farmers bring their harvested products to a central collection point. Second, the vegetables will be sorted and stacked on a pallet. A ‘cooling blanket’ is wrapped around the pallet and a ventilator is installed above it to blow air through the pallet. By this, we can maintain the quality of the products. Finally, the products are transported with a truck to supermarkets.”

Is there a high demand for fresh products in Hanoi?
“Food safety is the main concern in Vietnam. Every day, you can find a newspaper article about a food scandal. The demand for fresh vegetables is enormous. Only in Hanoi, a city of 6.5 million inhabitants, people already eat vegetables which is equal to half of the Dutch vegetable consumption. However, in the meantime, the population is very suspicious about food. In particular, the incorrect and excessive use of chemical fertilizers and pesticides is a major concern.”

And what did you do?
“We did an intervention in two ways; first, we have unified farmers and gave them the opportunity to enter the urban market. Second, we assisted them to produce safe products. The execution of the intervention relies on 3 teams. One team of agronomist trains the farmers in how to grow crops in a safe way and coaches them to deal with pesticides. Another team executes audits to check if the crops meet the quality requirements. The harvest products will be rejected when the farmer cannot meet the required standard. A third team assists in the marketing and communication towards end-consumers.”

How do the farmers get paid?
“Supermarkets offer the farmers a predetermined week price per product. So they know in advance exactly what the yield is of a kilo beans or tomatoes.”

And what about you?
“We are paid by commercial parties, trade enterprises between farmers and supermarkets. And we receive funding for our projects.”

What is Fresh Studios’ future goal?
“At this moment we assist the trade company The Fruit Republic with their current marketing of four thousand pounds of safe vegetables a week. That could be a lot more, since the demand of safe vegetables is high. We have developed the recognizable red Mekostar label, so consumers will recognize immediately which products are good and reliable. In a country of 88 million citizens, I expect an enormous increase of the safe vegetables sales. With the mission to grow better lives from farmers to consumers, Fresh Studio works on every aspect of agri-food provision: From farm to fork, from sourcing to marketing.

Read this article in Dutch at RTL Nieuws or at AGF

____________________________________________________

Source: RTLZ

Language: Dutch (Translation English)

Publication date: October 2013Also interesting to read:

Accelerating Innovation for the Poor

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AMSTERDAM – During 3 Pilots for Pro-Poor Innovation (3P4PPI) conference in Amsterdam Sigrid Wertheim-Heck, marketing director of Fresh Studio, headed a round table discussion on market intelligence and consumer insights at the Base of the Pyramid.

Economies in Africa and Asia are rising. The poor are gaining buying power, which makes Base of the Pyramid (BoP) markets more attractive for the private sector. However, access to basic services remains a challenge. Innovations are needed!

This business meeting showed with presentations and round table sessions how to Accelerate Innovation for the Poor. The conference showcased how entrepreneurs have successfully introduced products and services in low-income countries Sigrid headed one of the round tables during the breakout session ‘Nurture and grow! Bridging the pioneer gap.’ The topic included local understanding – New market intelligence. In particular how to obtain in-depth insights and how to translate insights into new business opportunities was discussed. The group interaction importantly involved the sharing of practical experiences.

Furthermore, presentations were given to showcase the outcomes of 3P4PPI researches in Africa and Asia and follow-up activities that support the development of BoP-ventures. Fresh Studio presented the accomplishments of the interventions in safe vegetable production and marketing in Vietnam.

Read more about this event at BoPInc.orgAlso interesting to read:

Workshop: improving Pangasius’ market position in Europe

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HCMC – As a module of its supporting project of VASEP, CBI requested the assistance of Fresh Studio to design and facilitate a workshop. The aim of the workshop was developing a brand strategy for pangasius to enter the European market.

Background
Pangasius is one of the key commodities in Vietnam and contributes important to the Vietnam export sector both in total value as well as in global outreach. However, over the past years, the export of pangasius is suffering from a poor image (resulting in declining prices and decreasing revenues). In order to counter the negative perception, price and revenue spiral, the Vietnam pangasius sector has expressed the ambition to develop a sector wide promotion and brand strategy, mainly targeting the two export markets USA and Europe.


The Centre for the Promotion of Imports (CBI) contributes to sustainable economic development in developing countries through the expansion of export from these countries to the Netherlands and larger European Union.


In Vietnam, CBI is already active in supporting Vietnamese companies to strengthen their competitive capacity in various sectors.


Currently CBI is engaged in the Vietnam pangasius sector and in this closely collaborates with the Vietnam Association of Seafood Exporters and Producers (VASEP).

Support of Fresh Studio
CBI requested the assistance of Fresh Studio to support the market position of Vietnamese pangasius in Europe. Fresh Studio has strong expertise and experience in (1) marketing and branding of agricultural foods and (2) aquaculture sector in Vietnam. Fresh Studio designed and facilitated a brand strategy workshop for VASEP, which was conducted in Ho Chi Minh City.


A very important outcome of the workshop was the understanding and precisely definition of the need of VASEP; the development of an end-consumption oriented communication strategy.Also interesting to read:

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