Vissan, De Heus and Fresh Studio have formally signed a Memorandum of Understanding to establish the first safe, traceable and sustainable pork value chain in Vietnam. The Ceremony was held on the 15th of August at the Vissan premises in HCMC.
The partnership between Vissan, De Heus and Fresh Studio has opened a united direction in the development strategy of the parties with the aim to bring to Vietnam safe and traceable pork products.
Accordingly, the parties will maximize their capability to establish a safe supply chain from farms, slaughterhouse to finished products and distributing to the market, in accordance with the TRACEPIG standards.
The “TRACEPIG” set of standards has been developed to guideline all parties involved in the production chain to follow a standardized procedure to obtain a high quality and safe pork. This is to answer growing concern of consumers about food safety, workers conditions, animal welfare and environmental protection.
All products will be labeled with traceable origin and do not contain chemical residues or pathogenic microorganisms that exceed the legal limits. Uniquely, all involved parties must also comply with the Animal Welfare module during the process of farming, transporting and slaughtering. In addition, TRACEPIG also integrate compliance with the Ethical Trading Initiative standard principles to ensure a fair working environment for all employees along the chain.
The following flow chart defines the roles of each party:
Vissan is one of the leading enterprises in the food industry with specialization and business focus on production of chilled and frozen meat products, as well as processed foods from meat. With company strategic orientation is to approach the market through food quality and safety, Vissan has been implementing the closed process system in production, and continues to improve the efficiency and superior product quality. In addition, Vissan also actively cooperates with business partners and mobilizes the social resources to focus on the supply chain from production to processing as well as distribution.
DHFS – Safe Pork is a joint venture between De Heus LLC and Fresh Studio Innovations Asia to cooperate in creating the first safe and traceable value chain pork products in Vietnam. De Heus has over 100 years of experience worldwide in animal feed production and animal husbandry management. Meanwhile, Fresh Studio has possessed an insight and extensive experience in the fields of sourcing, market research and business development, and management and promotion of safe food products.
This signing event between Vissan and DHFS is the milestone for sustainable long-term cooperation between the three companies, in accordance with the Dutch – Vietnam subsidy cooperation program for farming, and it will contribute to the development of the food industry in particular and Vietnam agriculture in general.