Between the rainy days in Ho Chi Minh City Fresh Studio organized together with its client Zespri a special Consumer Event called ‘Wake Up with Zespri kiwifruit’ in one of the larger shopping malls in the city.
This event was organized to bring an interactive and pervasive Zespri brand experience to participants by entertaining and educative activities. The event reached over 3,000 visitors.
Interactive brand experience
During 1 whole day from 9 to 10 PM visitors of the AEON shopping mall could enjoy games such as basketball, sack jumping and puzzle games. The games were created for (1) entertainment and (2) to educate visitors of every age about the origin and the nutrition of New Zealand kiwi fruit.
The interactive brand experience was furthermore translated into a real-life orchard for visitors to experience, play and learn about how the Zespri kiwi fruit is grown in New Zealand.
Online brand activation
A special area was set up where people could take photos (read: selfies) with famous Zespri landmarks such as the New Zealand kiwi orchards and the giant kiwi fruit in Te Puke. Visitors created a buzz about Zespri online by sharing their photos on Facebook using hashtags such as #ZespriVN, #Zesprikiwifruit, #Zesprikiwi.
Besides games and photo areas the daily program included dance teams and several cooking shows on stage where kids were able to cook small dishes for their parents by the helping hand of a professional chef.
With Fresh Studio leading the Vietnamese campaign, the volume growth of Zespri in the Vietnamese market has been impressive. The marketing activities, such as this event, have significantly driven and contributed to the double-digit year-on-year sales growth since 2008.
Are you interested to organize a unique, entertaining and educative event for your company, your brand or any other purpose kindly contact us for more information!