Development of professional fresh fish chain

Since late 2010, the Fresh Studio aquaculture and fisheries team is working very hard for one of Fresh Studio’s clients to assist them in developing the first professional fresh fish chain of Vietnam.

While for exports the Vietnamese aquaculture sector just focuses on deep frozen export chains for pangasius and shrimp, this chain project focuses on the over 50 fish species which are popular in the domestic market.

The domestic chain is only fresh fish, which requires strict product quality control. During large fish farmer information sessions, widely covered by the Vietnamese tv and newspapers, the targets for the new fish sourcing system were presented. Hereafter an overwhelming number of farmers registered to join the program. Since then over 250 fish farmers have been trained in the required product specifications and good aquaculture production standard. Soon the first supply of fresh fish through a newly developed professional fresh fish processing facility will start.