In early December 2015, Fresh Studio was contracted to organize “Vietnam Fresh Produce Value Chain” study tour. The delegation consisted of 17 participants from both public and private sectors in horticulture.
The key objective of the study tour was to provide the delegates with insights into value chain development for fresh produce for the domestic market. When working with perishable products, it is vital to understand how and where in the chain the ‘value added’ can be created. Other issues such as training farmers, quality assurance and marketing of value added products should also be taken into consideration during the value chain development process.
Therefore, Fresh Studio organized a travel workshop along horticulture value chains that were started in 2008 in Dalat and have over the years expanded to the Mekong Delta, and until now developed into a sustainable business supplying fresh produce for urban consumers in Vietnam. During the seven-day study tour, the delegation traveled to three main horticulture production areas in the south of Vietnam. The group was accompanied by agronomists, QA specialists, marketing consultants and the company’s directors who supported the delegates to achieve the study goal.
- The delegates visited HCMC peri-urban farmer areas and the modern and traditional wholesale and retailers in HCMC.
- In Dalat, the delegates visited various vegetable/fruit/flower farming systems (from low tech, mid-tech to high tech farms) and the Fresh Studio R&D farm. In addition, the study tour participants also went to several traditional and modern vegetable packinghouses.
- In the Mekong delta, the tour participants visited the modern fruit and vegetable processing facility of The Fruit Republic (TFR) Company in Can Tho and a successful fruit export sourcing system in Vinh Long province.
After the study tour, the knowledge of vegetable production and supply chain of the delegates has been improved greatly, especially on the knowledge of Vietnam vegetable production that can be applied in other SEA countries. Apart from learning activities, the delegates also enjoyed Vietnamese food and culture.