Our Dutch client, a potato seed and potato trading company, approached Fresh Studio with a view to conducting a feasibility study regarding the production and marketing of high quality Dutch table and processing potatoes in Vietnam.
We researched cultivation potential by testing 15 different potato varieties in Dalat and North Vietnam. Market potential and consumer preference were investigated through market research of current potato sales and consumption, consumer panels, food labs with chefs, sales pilots across modern and traditional outlets, and product test in co-operation with the processing industry.
The research resulted in potato breeds, which grow well across climate zones, and which offer sound market potential. Both professional services and private consumers clearly preferred selections of Dutch high-quality variety above the current offer.