Marketing & Branding

Fresh Studio supports clients in developing authentic and inspiring brand and marketing campaigns for the agricultural sector. Services includes consumer research, sensory evaluation, communication strategy and development and market activation.

what we can offer

Consumer research

We begin every project with an in-depth discovery process to lay the foundation for the work to come. Our team has broad research capacity on both quantitative and qualitative research, among which: structured observations and focus groups, consumer survey research, product adoption, brand and concept testing, surveys and household panels.

Sensory evaluation

How do you discover as a food producer whether your product is liked or not? Or whether adjustment is needed? Fresh Studio offers a state-of-the art food lab for fresh and processed food companies to provide valuable sensory evaluations. Obtain insights in: benchmarking, consumer acceptance, formula adjustment, product introduction, concept testing and line extension. Fresh Studio Food lab is established per latest quality and hygiene standards (ISO and HACCP) to demonstrate the importance of safety and quality related to food preparation.

Brand architecture & strategy

Our team provides consultancy in communication strategy and planning; working with both domestic smaller scale Vietnamese enterprises as well as leading global players we strive in developing engaging strategies and creating a foundation for your brand or product.

Communication development

Your content is your brand. You need design experts that immerse themselves in your image and speak your language online and offline. Our team works tirelessly to translate brand strategies to immersive design and content for international and local markets.

Brand & market activation

Our team supports our clients in marketing and communication execution: arranging sales trials and developing and implementing marketing and communication campaigns. We use our marketing expertise to execute on an impactful launch plan. We harness and combine the powers of social media, celebrity endorsements, paid media, earned media, and PR to amplify the brand and product messaging.