VIET TRI – For one of Fresh Studio’s clients, an extensive consumer survey was undertaken in Viet Tri.
To obtain a better understanding of consumer purchasing motivations and preferences with regard to safe vegetables, in relation to the four marketing p’s: product (which vegetables?), price (what price setting?), place (what sales channels?), and promotion (which strategy?).
This is the first time that such a study in Vietnam has taken place for a third-tier city. The results of the study were presented and discussed with actors involved in the Viet Tri vegetable sector.
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