January 2019 – Fresh Studio

After successfully completing the registrations process for commercial sales of potato varieties, Rosagold and Markies were unanimously approved by the scientific council for commercial sales in Vietnam. This approval was officially ratified by the Ministry of Agriculture and Rural Development on 17 January 2019.

The registration of Rosagold and Markies is a major milestone as part of the FDOV project: “Growing out of poverty with potato”. With this registration Vietnamese farmers now have access to these 2 potato varieties. With their higher yield and better quality, the commercial introduction of these 2 varieties will assist Vietnamese potato farmers to increase their income and Vietnamese consumers to enjoy potato varieties meeting their taste profile and of better quality. The whole registration process took over 3 years with numerous trials in various regions across Vietnam, therefore we are very pleased that our activities have led to this result.

To support the market introduction of Rosagold and Markies, both varieties in cooperation with Vietnamese traders, will be sold under the brand Gia Dinh Ha Lan.

For more information see: https://giadinhhalan.com

‘Growing out of poverty with potato’ is a five-year PPP (public-private partnership) project (2014-2019) between the Ministry of Foreign Affairs of the Netherlands, Fresh Studio, Agrico, PepsiCo Vietnam and Wageningen University, with the objective of setting an example of a sustainable value chain for high quality potato in Vietnam.

There are great opportunities to increase vegetable production in Son La and through these vegetable value chains empower local ethnic women and increase their technical as well as their management skills.

Successful vegetable production starts with access to good quality seeds, seedlings and access to knowledge and technologies for more advanced vegetable production. Without ensuring that these points are well implemented and present locally it will be difficult to bring vegetable production chains to a higher level.

This project will enable access to good quality seeds, seedlings and knowledge and technologies for more advanced vegetable production to hundreds of local farmers and farmers groups, specifically targeting ethic women.

Project objectives

Establishment of a seedling production sector creating increased capacity, additional income and jobs for ethic women in Moc Chau and Van Ho, with further upscaling in other areas.
More professional vegetable production resulting in better quality vegetables, produced year-round, in compliance with Viet GAP and against a better cost price generating higher incomes for over 500 famer households in Moc Chau and Van Ho and other areas in Son La province.
Establishment of 13 successful agri-businesses led and managed by women.
Creation of new and stable jobs within the agriculture sector suitable for local women.
Increased capacity of over 350 local women in technical and management skills through extension services, field days and training sessions
Accelerate the development of an inclusive, sustainable and modern horticulture production sector in Son La province
Increased cooperation between the public and private sector to develop the horticulture sector in Son La providing women more choice to beneficially engage in agriculture.