Private label introduction for fresh products

Fresh Studio has successfully assisted one of the biggest fruit exporters of Vietnam in obtaining GLOBALG.A.P. certification for pomelo.

Our client is a fruit exporting company targeting both the Asian and the European market with a portfolio of Vietnamese fruits. With European retail channels requiring GLOBALG.A.P. our client requested our support for the implementation of the standard at a large number of Vietnamese contract farmers. Fresh Studio’s QA team first trained the QA staff and agronomists of the fruit company in the GLOBALG.A.P.  standard. Next Fresh Studio assisted the QA team and agronomists of the client in training the contracted farmers. Given that GLOBALG.A.P. is not yet common in Vietnam, the Fresh Studio team went to great lengths to make the multiple farmers understand the importance of the international quality standard.

Parallel to working with the farmers, Fresh Studio’s QA consultant assisted our client with the development of their internal quality management system (QMS). Although this QMS system had to be developed from scratch and it was a challenge to convince farmers to make the necessary investments like building adequate toilet and storage facilities to comply with the standard, after 6 months of hard work the fruit company passed the GLOBAL G.A.P.  audit.