Mango Sales and Marketing Training Course – Mango Business School

On Thursday and Friday 19 and 20 October 2023, the Mango Sales and Marketing training course was organized as part of the Mango Business School training program in Long Xuyen city, An Giang province.

The training was organized in cooperation with Dr. Tai Pham (research lecturer from FPT School of Business and Technology). With 50 participants from various organizations from the public and private sectors, the training was well attended.

Mango Business School is an initiative of the project “Strengthening the Mango Value Chain in The Mekong Delta” a project implemented under the Green Innovation Centre Viet Nam country package to enable stakeholders throughout the mango value chain to successfully implement identified innovations to enhance their business in terms of sustainability, climate change resilience and profitability.

The purpose of Mango Business School is to increase the knowledge capacity of key staffs of cooperatives, companies, Department of Agriculture and Rural Development, and other actors in the mango value chain.

During the Mango sales and marketing 6 main topics were covered:

1. Introduction about Marketing Communication
2. Digital/Online Marketing for Small-Scaled Enterprises
3. Neuromarketing
4. Introduction about Social Media
5. Podcast
6. Real Experience Sharing from 1 successful farmer applying digital marketing to promote traditional cultural farming cultivation of IFC (Innovation Farming Co.op).

Although most participants were aware about sales and marketing, they had limited to no experience on applying sales and marketing strategies as part of their mango business. The trainees were, therefore, eager to learn more about sales and marketing strategies and how to apply these in their business.

Through the training setup, covering fundamental principles as well as real life examples the trainees could associate with the trainees could enhance their knowledge and understanding on applying sales and marketing strategies.

Mr. Tung, Director of Tan Thuan Tay Cooperative from Dong Thap province was happy to share that “Thanks to the Project, thanks Dr. Tai Pham, lecturer & facilitator from Australia to provide to all participants, especially the cooperatives the practical and helpful training & education opportunity, acknowledge the latest information and trends on modern marketing, easy to apply into real and direct operation of cooperatives. I think that the training and lesson organized is the starting point for a revolution of Mango marketing in the Mekong Delta Region.”

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The Green Innovation Centre Viet Nam is a country package of the Green Innovation Centres in the Agriculture and Food Sector (GIC) Program. This global program is funded by the German Federal Ministry for Economic Cooperation and Development (BMZ) within the framework of the special initiative ‘One world – No Hunger’. The GIC Viet Nam Project is jointly implemented by the Ministry of Agriculture and Rural Development (MARD) and GIZ.