Convention: Business opportunities in the Vietnamese agricultural sector

Would you like to do business in Vietnam? Visit the RVO convention on 9 September and connect with Vietnamese buyers from the flower-, fruit and meat sector in the Hague, The Netherlands.

During the convention you will receive information about the opportunities in the Vietnamese market. The convention will finish with a speed date session and a networking reception. The main language during the convention will be English.

Visiting Vietnamese buyers

From 6 – 10 September a group of Vietnamese buyers of agricultural products will visit the Netherlands. They would like to get acquainted with the Dutch food production system and they are actively searching for potential business partners.

The delegation consists of participants from the flower-, fruit and meat sector. The purpose of their mission focuses especially on the quality and food safety of Dutch agricultural produce. During the convention you will have the opportunity to talk extensively with the Vietnamese delegation.

The Ministry of Foreign Affairs supports entrepreneurs with ambitions beyond borders. Together with the international-based entrepreneurs the Ministry aims to strengthen the Dutch trade- and investments position abroad. The Netherlands Enterprise Agency (RVO) is responsible for the implementation. organises this event together with the Dutch embassy in Hanoi, Vietnam.

Focus on sectors

During the convention the focus will be on the following sectors:

  • Vegetables and fruit
  • Meat
  • Flowers, plants, bulbs and seeds


Vietnam is an upcoming market with a growing middle-class and spending pattern. There is a growing demand for higher quality food which is guaranteed safe and traceable. The Vietnamese consumer is ready to pay a higher price for this promise. The country is not yet in a position to produce their own safe food. They depend on countries where food safety is already guaranteed, such as the Netherlands.

Visit the RVO Dutch country page to learn more about Vietnam.


3 – 3.30 PM:

Welcome and registration

3.30 – 3.35 PM:

Opening word by mr. Arie Veldhuizen, Agricultural Councel Vietnam and Thailand, moderator

3.35 – 3.55 PM:

Introduction of the Vietnamese market with the focus on the agricultural sector by Ms. Sigrid Wertheim-Heck, Director Marketing and Business Development, Fresh Studio

3.55 – 4.10 PM:

Pitch about the Post-Harvest Network, Ms. Françoise van den Broek

4.10 – 4.25 PM:

Closing words by ms. Sara Knijff, Deputy Director European Agricultural policy and Food security (Europees Landbouwbeleid Voedselzekerheid)

4.25 – 5.30 PM:

Speed dating and network reception

You can register until 4 September at the latest for this convention. Register here

RVO (Rijksdienst voor Ondernemend Nederland)
Prinses Beatrixlaan 2
2595 AL The Hague (Den Haag)

The Netherlands

Google Maps

Organising partners:
Dutch embassy Hanoi, Vietnam
Ministry of Foreign affairs
Ministry of Economic Affairs

Read more about the convention at (language: Dutch)