To introduce Zespri® SunGold kiwifruits to potential business customers, Fresh Studio organized two launching events in HCMC and Hanoi. These kick-offs are part of the marketing activities for New Zealand’s kiwifruit season 2014.
Zespri® SunGold is considered the strategic product of New Zealand kiwifruit under the brand name Zespri from this year in Vietnam. It has been developed based on the techniques of natural hybridization between different varieties of kiwifruit. The rich sources of nutrients like Vitamin C, fiber, folate and potassium make Zespri® SunGold a “Super fruit’.
The launching events occurred on the first two weeks of June – as the start of the Zespri kiwifruit season. It attracted participants from all levels of sales channels ranging from importers, fruit wholesalers, supermarkets, shop owners and press.
The conference provided the participants with information about Zespri company, Zespri® SunGold, nutritional facts, and techniques to preserve and prepare the new variety for retail. The information presented can help business customers become more confident in successfully selling Zespri® SunGold.
^ Zespri® SunGold launching event in HCMC
Since 2009, Fresh Studio has cooperated closely with Zespri International Ltd. in managing the brands and contributed essentially to the thriving growth of kiwifruit consumption in Vietnam. Following the success of Zespri® Green and Zespri® Gold, Zespri® SunGold is on its way to capture the Vietnamese market.