Fresh Studio invited to speak at the Fresh Produce Malaysia event

KUALA LUMPUR – From the 15th till the 17th of March 2010, the Fresh Produce Malaysia trade conference will be organized in Kuala Lumpur.

This is Malaysia’s only international business and networking conference for the region’s fresh produce industry. The event is “a must-attend” for any business looking to explore the exciting procurement and marketing opportunities in the fresh produce sector of one of Asia’s strongest and most vibrant economies.

The organization committee of this event has asked Fresh Studio to speak about the emergence of new regional suppliers to Malaysia. During an exciting 20 minute presentation Siebe will highlight how much potential there is for growth in the intra-Asian fresh produce trade. Several cases will be presented regarding Fresh Studio’s professionalization of companies in Vietnam, in assisting them to become leading exporters in Southeast Asia.

For more information about this trade conference please visit: www.freshproducemalaysia.com

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Successful avocado information event organized in Dak Lak Province

DAK LAK – A special DAKADO information day (D-Day) was organized, to share the experiences of the DAKADO project with the main stakeholders of the avocado sector.

About 100 people participated in the event which was covered by several national and regional TV stations and newspapers. During the seminar, presentations described how the DAKADO brand was created, and how the DAKADO value chain was formed. Technical presentations and discussions about avocado cultivation practices and post-harvest operational procedures were also made. To promote the use of avocado in Buon Ma Thuot city, the capital of Dak Lak Province, an avocado cooking competition was organized in which hotel and restaurant chefs participated.

For many participants in the seminar it was the first time they had seen and taste avocado as used in salads or as the main ingredient for a sauce. To date, most Vietnamese consume avocados only in milk shakes.

For more information about the DAKADO project please visit the project website: www.dakado.vn

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Fresh Studio invited speaker at the World Potato Congress 2009

CHRISTCHURCH – The organization of the World Potato Congress 2009 invited Siebe van Wijk to present about creating value chains in Asia.

This conference is visited by 500 key players of the potato industry each year. The 7th World Congress will be in Christchurch, New Zealand from the 23rd until 25th of March 2009. For more information about the conference visit: www.wpcnz.org.nz

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