Value Chain Development Training – An Overview Of Market Development Approaches

After a successful first training session in August 2021, the Mango Business School continued to welcome the participants of Cooperatives, Companies, and the Department of Agriculture and Rural Development to analyze the mango market as well as discuss ways to utilize marketing tactics in exploring new markets and approaching new clients.

The training focused on 4 main activities, including (1) an overview of domestic and international mango markets; (2) an introduction to the importance and how to set up the marketing strategy; (3) a discussion panel with the participant of Hoang Phat and Central Group representatives on Marketing tactics and quality control; (4) Group assignment on analyzing different mango value chains.

The panel discussion was the spotlight of the morning section thanks to the honest sharing from both representatives of companies on current challenges related to B2B communication and the quality of mangoes.

The first 2 courses on Value Chain Development training were the foundations of upcoming sessions of Mango Business School aiming to enable stakeholders throughout the value chain to successfully implement identified innovations to enhance their business in terms of sustainability, climate change resilience, and profitability.