HCMC – Royalty Administration International and Fresh Studio executed a market scan of the flower market in HCMC and visited the flower production areas in Da Lat to determine which flower types and varieties are produced and sold in Vietnam.
The insights will be used to advise clients how to develop their products in the Vietnamese flower market.
In HCMC Royalty Administration International and Fresh Studio visited the largest flower wholesale markets (Ho Thi Ky, Dam Sen and Binh Dien), local flower shops and retailers selling flower to get a clear picture of the flower types and varieties sold through these sales channels. It is estimated that around 5 billion stems of flowers are consumed in Vietnam on a yearly basis and most flower are sold through flower stalls at the local markets and local flower shops. The main flower type sold in Vietnam is Chrysanthemum. Old varieties are still mainly sold, but there is an increasing demand in newer varieties with nicer colors and quality.
In Da Lat flower farmers and plant cutting propagators were visited. It is estimated that there is currently 2,000 hectares of greenhouse flower production surrounding Da Lat and this area is still expanding. Most farmers are obtaining their plant material from local propagators. These propagators use tissue culture techniques to produce the initial plant cuttings used for further multiplication. At farmer side and propagator side there is an increasing demand for better varieties, which have higher disease resistance, quality and production. For farmers and plant propagators it remains a challenge to have direct access to new flower varieties.