AsiaFruit: Interview with Siebe van Wijk

HANOI – Siebe van Wijk is one of the owners of Fresh Studio and director of operations in Vietnam. The company is a professional services firm engaged in consulting and research and development within the fresh produce industry.

What were you doing before answering theses questions?

I just came back from the Mekong Delta where we opened our third office, which focuses on the 300,000ha of tropical fruits produced in the area.

What is your idea of a perfect day?

Going for a hike in the mountains of the Central Highlands of Vietnam with my wife and son.

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Source: AsiaFruit Magazine

Publication date: March 2009

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Fresh Studio to speak at the Asiafruit Congress in Hong Kong

HONG KONG – Siebe van Wijk, one of Fresh Studio’s managing partners has been invited to speak during the Asia Fruit Congress, which will take place from the 10th till the 12th of September in Hong Kong.

Siebe will offer his insights on Vietnam’s burgeoning fresh produce business to an audience of about 600 key decision makers of the Fresh Produce Industry. The Asiafruit Congress takes place at the Hong Kong Convention & Exhibition Centre, alongside Asiafruit Logistica, Asia’s only fresh produce trade show.

The conference will run over three mornings on 10-12 September 2008, with the exhibition opening each afternoon. For more information visit:

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