HCMC – A scientist and his wife are helping to put Vietnam agriculture on the world map by raising standards through innovative methods.
If someone asked you to list a few brandnames of Vietnamese fruits or vegetables, how would you respond?
When I met Dutchman Siebe van Wijk recently in HCM City, he posed that question. Embarrassed, I conceded that I could not name one single brand, although I knew my mother could cite a few.
“No worries,” replied van Wijk, founder and general director of Fresh Studio, a consultancy company that has worked to develop value chains for Vietnamese agricultural products since 2006.
+ Download the complete article
Source: Outlook Magazine
Publication date: Oktober 2010Also interesting to read: