BopInc and partners publishes: The process of innovation to create inclusive business

BoP Innovation Center (BoPInc) and partners (among others Fresh Studio) published the fifth and final publication of the series on the inclusive innovations process at the Base of the Pyramid (BoP), named ‘The process of innovation to create inclusive business’.

The publication ‘The process of innovation to create inclusive business’ is the final publication in the Three Pilots for Pro-Poor Innovation (3P4PPI) series and discusses experiences and insights gathered from implementation on market-driven pro-poor innovations in Bangladesh, Ethiopia, Kenya, Rwanda and Vietnam.

One of the main challenges for companies, international organizations and NGOs who embark on creating new business opportunities in BoP markets, are optimizing the outcome of the innovation development and to cope with high level of uncertainty inherent in inclusive innovations.


The Three Pilots for Pro-Poor Innovation (3P4PPI) consortium has been able to test a BoP Innovation Cycle, which represents the iterative phases within the process of inclusive product and service innovation development. Developing innovation at the Base of the Pyramid requires a specific approach. The cycle goes from identifying opportunities to the actual implementation of it. Key business dimensions of a BoP venture are developed in each phase. The acquired knowledge is used to improve the BoP Innovation Cycle.

The publication is available through download on the BopInc website

BopInc and partners publishes: Inclusive marketing research

BoP Innovation Center (BoPInc) and partners, among others Fresh Studio, rereleased the second publication of a series of five about inclusive business at the Base of the Pyramid (BoP), the poorest socio-economic group in the world.

Understanding the local BoP system and individuals within this system – consumers, producers, entrepreneurs – is fundamental to ensuring the successful development of ‘Inclusive Innovations’. In most cases, traditional marketing tools fail to provide useful market and consumer insights. The novelty of the subject means specific BoP marketing theory and models are yet to be developed.

This publication covers the main challenges, and aims to discover and understand new ways to research the BoP market in Bangladesh, Ethiopia, Kenya, Rwanda and Vietnam.


The publication is available through download on the BopInc website

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