BoP Innovation Center (BoPInc) and partners (among others Fresh Studio) published the fifth and final publication of the series on the inclusive innovations process at the Base of the Pyramid (BoP), named ‘The process of innovation to create inclusive business’.
The publication ‘The process of innovation to create inclusive business’ is the final publication in the Three Pilots for Pro-Poor Innovation (3P4PPI) series and discusses experiences and insights gathered from implementation on market-driven pro-poor innovations in Bangladesh, Ethiopia, Kenya, Rwanda and Vietnam.
One of the main challenges for companies, international organizations and NGOs who embark on creating new business opportunities in BoP markets, are optimizing the outcome of the innovation development and to cope with high level of uncertainty inherent in inclusive innovations.
The Three Pilots for Pro-Poor Innovation (3P4PPI) consortium has been able to test a BoP Innovation Cycle, which represents the iterative phases within the process of inclusive product and service innovation development. Developing innovation at the Base of the Pyramid requires a specific approach. The cycle goes from identifying opportunities to the actual implementation of it. Key business dimensions of a BoP venture are developed in each phase. The acquired knowledge is used to improve the BoP Innovation Cycle.
The publication is available through download on the BopInc website
AMSTERDAM – During 3 Pilots for Pro-Poor Innovation (3P4PPI) conference in Amsterdam Sigrid Wertheim-Heck, marketing director of Fresh Studio, headed a round table discussion on market intelligence and consumer insights at the Base of the Pyramid.
Economies in Africa and Asia are rising. The poor are gaining buying power, which makes Base of the Pyramid (BoP) markets more attractive for the private sector. However, access to basic services remains a challenge. Innovations are needed!
This business meeting showed with presentations and round table sessions how to Accelerate Innovation for the Poor. The conference showcased how entrepreneurs have successfully introduced products and services in low-income countries Sigrid headed one of the round tables during the breakout session ‘Nurture and grow! Bridging the pioneer gap.’ The topic included local understanding – New market intelligence. In particular how to obtain in-depth insights and how to translate insights into new business opportunities was discussed. The group interaction importantly involved the sharing of practical experiences.
Furthermore, presentations were given to showcase the outcomes of 3P4PPI researches in Africa and Asia and follow-up activities that support the development of BoP-ventures. Fresh Studio presented the accomplishments of the interventions in safe vegetable production and marketing in Vietnam.
Read more about this event at BoPInc.orgAlso interesting to read: