Food – Page 3 – Fresh Studio

Fresh Studio brings International Fruit Brand to New Zealand Fair

Posted on July 8, 2014November 9, 2022 by Ngô Khoa

In collaboration with New Zealand Trade & Enterprise, Fresh Studio brings Zespri Kiwifruit straight to the Filipino audience. The largest kiwifruit marketer in the world was featured in a three-day event that showcased the best products from New Zealand.

New Zealand Trade and Enterprise organized its annual trade fair that showcased and promoted New Zealand companies, products and services in the Philippines. Held at the Glorietta Mall grounds in Makati City, the event ran from June 20-22, treating visitors to a diverse range of food, non-food items and other activities.

Together with NZTE and Zespri’s Philippine importer, Fresh Studio introduced the latest Zespri variety to consumers visiting the event – SunGold Kiwifruit. The activity was a combination of product sampling and selling.

The objective of the event was to promote Zespri SunGold – provide significant exposure to the brand and allow Filipino consumers a first-hand experience of Zespri’s latest product in the market.

Very warm reception for Zespri SunGold

Zespri SunGold had a very warm reception from the Filipino audience. The distinct tropical sweet and refreshing qualities rightly match the Filipino palate. All throughout the event, visitors enjoyed and attest to a pleasantly unique and delightful flavor. Staffs were available on the ground as well to complement this experience with a consistent message of health – Zespri Kiwifruit is truly one of the world’s most nutritious fruits.

Before the end of the 3-day event, visitors gave an overwhelming response: SunGold inventories were sold out, with still many customers clamoring for more!

Exhibition “Stories of Markets” at the Vietnamese Women’s Museum in Hanoi

Posted on February 27, 2014November 4, 2022 by Luyen

The Exhibition starts from March 6th, 2014 at Vietnamese Women’s Museum, 36 Lý Thường Kiệt Street, Hoàn Kiếm District, Hanoi.

With its history of establishment and special and unique culture, Hanoi was in the past named Kẻ Chợ. Markets exist, develop and change along the rhythm of life of the capital city. Many markets in Hanoi now only exist in people’s memories as they have been turned into commercial centers or disappeared but markets are still present as part of the history and culture of Hanoi and are essential for each family.

The Exhibition “Stories of Markets” shares with you memories of old markets, real situation of present markets and expectations for future markets through archive photos and diverse and multi-dimensional voices from people, sellers and buyers.

In addition to visiting the Exhibition, you will have a chance to be back in a familiar space of a traditional market, feel free to buy clean agricultural produce or simply enjoy rural foods which are very simple but memorable.”

Noisy and animated atmosphere amidst the noises of sellers and buyers in a space full of familiar goods … It’s the market …

The Exhibition “Stories of Markets” is a gift from the Vietnamese Women’s Museum, to present to grandmothers, mothers and women on the occasion of the International Women’s Day, March 8th.

The Exhibition is jointly organized by Vietnamese Women’s Museum, HeathBridge and Fresh Studio.

Fresh Studio speech during the opening of exhibition ‘Stories of Markets’:

‘Markets – The souls of the city’

Study Tour: Dairy Sector of India

Posted on February 24, 2014November 4, 2022 by Luyen

Fresh Studio organized for its client a study tour to India, the largest milk producer of the world. The aim of the tour was to investigate the dairy market of India in order to identify opportunities for development of the dairy sector in Vietnam.

India has a complex dairy sector where approximately 20% of the milk production is processed through the formal sector. Before 1970, India was a milk deficient country. Due to the largest dairy development program in the world – Operation Flood – it became world’s largest milk producer (both cow and buffalo milk). Despite the success of Operation Flood, the average milk production per cow is still one of the lowest in the world. Fresh Studio organized the study tour in order to learn from the experiences of Operation Flood and to investigate more recent developments in this emerging dairy market to discover opportunities for improving the Vietnamese dairy sector. Focus of the study tour was on contract model schemes, technical extension and access to finance for smallholder farmers.

The study tour visited AMUL; the key example (and model) of Operation Flood’s development. AMUL started as a village cooperative in 1945, but currently processes milk from 3.2 million farmers throughout India and is the largest dairy processor of Asia.

The study tour provided useful insights for the Vietnamese dairy sector.

Also processors with different contract models were visited in Gujarat, Haryana and Punjab. For example, in Punjab over 85% of milk is processed through formal channels. The farms are much larger and milk production per cow is much higher compared to other provinces in India.

Next to dairy processors, several governmental institutions that focus on extension to smallholder dairy farmers were visited in Gujarat, Punjab and Hyderabad.

The study tour provided useful insights for the Vietnamese dairy sector into different models of dairy processors, how smallholder farmers are technically as well as financially assisted to expand their business and how extension models can be applied in different situations.

Moc Chau vegetables gaining a strong foothold in Hanoi market

Posted on February 21, 2014November 7, 2022 by Luyen

Over the past summer, vegetable production in the three farmer groups in Moc Chau supported by the project “Improved market engagement for counter-seasonal vegetable producers in North West Vietnam” has improved the quality and safety of vegetables for Hanoi consumers.

The quality of vegetables including tomatoes, beans and cabbage sold by Moc Chau farmers to retailers in Hanoi has tripled from 60 tons last year to nearly 180 tons this year.

43 farmers form 3 villages have increased their production area form just 4 hectares last year to 18 hectares this season and diversified their assortment of crops to improve their overall market offer.

Farmers also made investments in their farms of which the adoption of basic net-covered greenhouses is the most significant. After returning from a study trip to Da Lat this year, they expanded from just 3 net houses last year to 9 this year. This investment will enable farmers to grown higher value crops such as lettuces and broccoli during the lowland off season.

^ Moc Chau farmers putting up basic protective structures

Farmers in Moc Chau have been strongly supported by agronomists from the Northern Mountainous Agriculture and Forestry Science Institute (NOMAFSI), consulting firm Fresh Studio and Hanoi Agricultural University. These groups worked together offering technical support, organizing field days and market feedback sessions, and training farmers in record keeping and food safety regulations of Safe Vegetable Certification, VietGAP and METRO Requirement.

+ Download the complete article

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Source: ACIAR in Vietnam magazine

Publication date: January 2014

This development is a result of the collaboration with project:

Creation of a value chain for vegetables in North Vietnam

Vegetable farmer extension program in Moc Chau yields encouraging results

Posted on December 9, 2013November 7, 2022 by Luyen

MOC CHAU – Bringing vegetable farmers together, with different techniques and farming styles, and comparing their performance among each other, will lead to improved yields, higher quality produce and increasing farmers’ income.

The weekend before the conference ‘Supplying the market of tomorrow’, a delegation from the Australian Centre for International Agricultural Research (ACIAR) participated in a farmers’ exchange meeting with three farmer groups in Moc Chau organized by the Northern Mountainous Agriculture and Forestry Research Institute (NOMAFSI), Hanoi University of Agriculture (HUA), Fruits and Vegetables Research Institute (FAVRI) and Fresh Studio.

With over 40 farmers present, the meeting focused on the three largest vegetable products supplied to Hanoi by the farmer groups during the past season: French bean, tomato, and white cabbage.

Presentation:

	Farmer’s exchange meeting
	Location: Tu Nhien, Moc Chau
	Date: 18 November 2013
	Download: English Tiếng Việt

Opening up
Ms. Vu Thi Phuong Thanh (agronomist, Fresh Studio) started the meeting by giving a general introduction comparing the production area, assortment and volumes of vegetables sold under the project in 2012 and 2013. Ms. Thanh shared that “the total production area increased more than four times: from four hectares in 2012 to eighteen hectares in 2013. Moreover, the total volume sold to Hanoi retailers by the three farmer groups reached 155 tons from May to October this year.”

Comparing farm performance
After the introduction presentation, the farmers were split into smaller discussion groups according to crops (French bean, tomato and white cabbage) they produced,

In each group, every farmer’s performance was discussed and compared within the group. This analysis was made possible through farmer record keeping which were encoded in the MonQi database – a software Fresh Studio uses in its extension program to analyze farmer performance and benchmark farmer’s performance with each other.

The comparisons were used to fuel the discussion among farmers to answer questions like “What caused the differences in yield?” and “Why one farmer earned more than the other?” Farmers were very eager to share with fellow farmers how they grow their crops and how they think other farmers can improve their crop performance.

Farmers have a lot of experience, but hardly compare actual figures of their own farm with other farmers. Putting them in a group to show them the performance of their own farm and how their farm compares to other farmers in the same group is very useful to learn from each other.

After the group sessions, FAVRI shared with the farmers the results of the post-harvest trials that they conducted. Transportation of vegetables by plastic crates proved to give the best results both on product quality and temperature management as compared to nylon bags and carton boxes.

The success of the 2013 season is yet another milestone in developing the vegetable sector of Moc Chau. The Moc Chau district is only a four-hour drive away from Hanoi making it an excellent regional alternative to supply temperate vegetables during the summer months of May to September.

Also interesting to read:

Knapen: Dutch investment boosts fresh milk production in Vietnam

Posted on November 9, 2012November 4, 2022 by Luyen

HANOI – ‘I am impressed to see how FrieslandCampina has worked successfully with local farmers to increase the production of fresh milk in Vietnam.’

Locally produced fresh milk now makes up 19% of national milk production,’ international cooperation minister Ben Knapen said yesterday after visiting a model farm and a milk processing plant in southern Vietnam. Both are owned and managed by FrieslandCampina.

Dairy communities
FrieslandCampina aims not only to boost production, but to develop ‘dairy communities’, Mr Knapen was told. Through education and training, the company has already helped 3,000 small farmers meet quality and sustainability standards, and collaborate with arable farmers who produce animal feed. FrieslandCampina organises the collection, processing and distribution of milk throughout Vietnam: from grass to glass – no mean feat in such a large country.

Fresh milk
The average farmer in Vietnam has 10 cows. Farms are generally many hours drive from the nearest milk factory, which supplies some 120,000 shops. Fresh milk is not easy to come by in Vietnam. Three-fourths of all milk products are made from imported raw materials, like milk powder. Demand for fresh milk products far exceeds supply. So FrieslandCampina is working with Heus, Wageningen University and Fresh Studios to increase fresh milk production by setting up ‘dairy development zones’.

From aid to trade
Mr Knapen’s visit to FrieslandCampina concluded his visit to Vietnam. He was interested in how the shift from aid to trade is being made. The Netherlands will end its bilateral development relationship with Vietnam at the end of this year (which year?), in favor of an economic relationship built on the knowledge and experience gained from development co-operation, and the expertise of the Ministry of Economic Affairs, Agriculture and Innovation.

At the end of his visit, Mr Knapen flew to Tokyo where he will attend the World Bank Group’s annual meeting.

Source: www.rijksoverheid.nlAlso interesting to read:

Category: Food