Fish platform opening

CAN THO – Metro Cash & Carry Vietnam on 2 November inaugurated its first platform in the Mekong Delta city of Can Tho under the public-private partnership (PPP) format.

Located in the same location of Metro Can Tho wholesale center, the platform consists of a processing area, cold storage rooms and waste storage rooms to ensure food safety and hygiene.

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Source: Multiple sources

Publication date: November 2011Also interesting to read:

Development of professional fresh fish chain

CAN THO – Since late 2010, Fresh Studio’s aquaculture and fisheries team has worked hard to assist a client in developing the first professional fresh fish chain of Vietnam.

The Vietnamese aquaculture sector currently focuses on deep frozen export chains for pangasius and shrimp. This chain project focuses on over 50 fish species already popular in the domestic market. The domestic chain consists of only fresh fish, which requires strict product quality control.

During large fish farmer information sessions, widely covered by Vietnamese television and newspapers, the targets for the new fish sourcing system were presented. An overwhelming number of farmers registered to join the new program. Over 250 fish farmers have since been trained in the required product specifications, and to comply with aquaculture production standards. The first supply of fresh fish, through a newly developed professional fresh fish processing facility, will begin soon.Also interesting to read:

Assisting the development of an organic vegetable value chain

HANOI – For one of its public sector clients, Fresh Studio assisted in the development of an organic vegetable value chain.

The client had already developed several organic vegetable farming groups, which were certified using the IFOAM acknowledged PGS certification system.

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Fresh Studio worked with the client to develop a distribution and marketing system for their organic vegetables. The main challenge was to gain the trust of Hanoi consumers, as marketing research revealed that 81% of modern supermarket shoppers in Hanoi distrust any food safety claims.

To win this trust, a Triple A marketing campaign approach was developed and implemented (Attention-Attraction-Adoption). Marketing materials developed for this triple A approach enabled Hanoi consumers to understand what organic vegetables are, how the certification system works, who the farmers are, and where and how the vegetables are produced. Through in-store campaigns in Hanoi supermarkets, thousands of consumers were reached, with very good sales as a result.