HANOI – Sharing experiences about supplying safe, healthy, and high value food in Vietnam requires cross-cutting partnerships and cooperation.
The conference attracted over 175 participants ranging from leading supermarket chains to farmers, fresh produce production companies to research institutes, and government agencies to financial institutions. The different actors discussed the future of safe and healthy food provision in Vietnam.
The morning program presented the different stages of sustainable agriculture development in Vietnam:
Click here for the presentations.
- Vice-Minister of Agriculture, Mr. Dr. Le Quoc Doanh, highlighted the urgency of food safety for the Vietnamese government as well as the importance of stimulating rural development. He emphasized the value of international collaboration: “ With positive collaborations from foreign countries and international organizations in cultivation, production and post-harvest techniques, more and more Vietnamese farmers could access advanced technologies to improve the quality of agricultural products, towards safe, healthy and high value products.”
- To develop sustainable food chains, the Dutch Ambassador in Vietnam, Mr. Joop Scheffers stated that: “The Netherlands is a leading country in agricultural technology and innovation. We have been working with Vietnam for already many years in many sectors like horticulture, fisheries, cocoa, coffee, livestock and dairy. We do so by working with farmers and providing them trainings, by linking farmers with processors and retailers, and by supporting government agencies in drafting relevant regulations.” However, as many Dutchmen would say, the Ambassador closed his key-note speech with: “a lot still needs to be done… To make it successful, your pro-active participation as a consumer, producer, trader, researcher or retailer continues to be essential.”
- Market opportunities of vegetables were indicated by Fresh Studio’s Marketing Director, Sigrid Wertheim-Heck. She illustrated that the vegetable consumption in Hanoi accounts 50% of the total vegetable consumption in The Netherlands. Despite of this fact, she indicated that: “94% of Vietnamese consumers are concerned about safe vegetables; however, the share of vegetables sold with a food safety claim is currently less than 4% of the total vegetable consumption in Vietnam”. Furthermore, she presented that lower income groups have remained an untapped, though potential market for safe quality foods.
- Dr. Nicolas Chevrollier, Programme Manager of BoP Innovation Centre, highlighted the importance of developing specific lower income (also indicated as Base of Pyramid (BoP)) strategies and the approach to develop them. He stated that “The global BoP market is US$ 5 trillion, of which US$ 2,895 billion is spent on food”.
- Fresh Studio’s R&D Director, Mr. Rene van Rensen, presented how Fresh Studio developed a sourcing system for METRO Cash & Carry in North Vietnam. Within this project, Fresh Studio worked with six farmer groups and 110 farmers in three different agro-ecological zones, in order to supply over 30 different certified vegetables. The presentation ended with the honorary awarding of lead farmers for their pioneering work, as well as directors of the supermarket chains who supported the launch of the safe vegetables in their stores.
- The success of the developed value chain for safe vegetables was further highlighted in the presentation of Mr. Philippe Bacac, CEO of METRO Cash & Carry Vietnam. With 19 large stores in Vietnam, 2 sourcing platforms, 100 dedicated cold trucks and 3,000 pallets cold storage space, Metro invested significantly in its supply chain.
Click here for the presentations.
The afternoon program included participatory ‘World Café’ discussions about Food safety and Health, Horticulture, Value Chain Development, Private Public Partnership, and Sourcing and Logistics. Perspectives of the different participants have led to fruitful and interesting discussions.
An exhibition and a marketplace with agro-food related demonstrations including IT innovations in agronomy, hydroponic lettuce cultivation and blind taste tests provided attendants with impressions of developments and activities within the agricultural sector.
The conference resulted in networking opportunities and creation of actionable and future oriented business ventures.https://www.youtube.com/embed/Gru22qA5oWU?rel=0Also interesting to read:
MOC CHAU – Fresh Studio and Applied Plant Research of Wageningen UR are working on vegetable trials in the Moc Chau area since 2007, and recently Fresh Studio joined a team of local and international experts from a range of aid and development organizations to improve the market engagement for counter-seasonal vegetable producers in Moc Chau..
Urban consumers in North Vietnam encounter problems buying guaranteed safe vegetables especially during the hot and humid summer period in North Vietnam which starts in April and lasts until September. Because temperatures and humidity are too high in the Red River Delta plains to produce the required range of vegetables and there is limited supply of vegetables from Dalat from April to September, markets in North Vietnam are flooded with vegetables imported from China. This concerns consumers and government regulators due to questionable food safety standards.
The climatic advantage of the cooler mountains of Moc Chau, Son La province, an area 4-5 hours from Hanoi is used to develop a regional solution to supplement the vegetable supply from the Red River Delta during the summer period.
+ Download the article “New vegetable hub under development for Vietnam”
+ Download the article “Putting Moc Chau farmers on the map”
Source: AsiaFruit Magazine
Publication date: May 2012 / April 2013Also interesting to read:
CAN THO – Metro Cash & Carry Vietnam on 2 November inaugurated its first platform in the Mekong Delta city of Can Tho under the public-private partnership (PPP) format.
Located in the same location of Metro Can Tho wholesale center, the platform consists of a processing area, cold storage rooms and waste storage rooms to ensure food safety and hygiene.
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Source: Multiple sources
Publication date: November 2011Also interesting to read:
CAN THO – Since late 2010, Fresh Studio’s aquaculture and fisheries team has worked hard to assist a client in developing the first professional fresh fish chain of Vietnam.
The Vietnamese aquaculture sector currently focuses on deep frozen export chains for pangasius and shrimp. This chain project focuses on over 50 fish species already popular in the domestic market. The domestic chain consists of only fresh fish, which requires strict product quality control.
During large fish farmer information sessions, widely covered by Vietnamese television and newspapers, the targets for the new fish sourcing system were presented. An overwhelming number of farmers registered to join the new program. Over 250 fish farmers have since been trained in the required product specifications, and to comply with aquaculture production standards. The first supply of fresh fish, through a newly developed professional fresh fish processing facility, will begin soon.Also interesting to read:
HANOI – Rapid economic development, urbanisation and rising income levels, in Vietnam offer potential for pro-poor development, by creating new market opportunities for producers, traders and retailers. This article describes the process of value chain development, which involves all actors in the broad chain of avocado.
Dak Lak, a province in the Central Highlands of Vietnam, is an important coffee producing area. Many poor ethnic minorities are engaged in coffee farming. Their dependence on coffee cultivation only at a time of decreasing coffee prices made income diversification an urgent necessity. Dak Lak area is also known for producing the best quality avocados in Vietnam. Because avocado trees are grown within coffee plantations to provide shade, and because demand for avocado was growing, avocado was defined as a potential crop to diversify the coffee dominated agricultural sector in Dak Lak. Avocado was also considered because of its high nutritional value and its potential to improve the poor-quality diet of the local rural communities, and of children in particular.
This product choice was made in cooperation with local research institutions and local farmers. The aim of the intervention plan was to create a professional value chain for avocado, in which the different chain actors cooperate to supply consistent quality avocados to urban sales channels across Vietnam. The objectives were to: (1) create a professional avocado chain; (2) increase awareness of and demand for avocado (avocado is relatively unknown in Vietnam and consumers are not familiar with its nutritional values and its uses); (3) develop a high quality avocado brand.
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Source: Urban Agriculture magazine
Publication date: September 2010Also interesting to read:
HANOI – For one of its public sector clients, Fresh Studio assisted in the development of an organic vegetable value chain.
The client had already developed several organic vegetable farming groups, which were certified using the IFOAM acknowledged PGS certification system.
For more information see www.ifoam.org
Fresh Studio worked with the client to develop a distribution and marketing system for their organic vegetables. The main challenge was to gain the trust of Hanoi consumers, as marketing research revealed that 81% of modern supermarket shoppers in Hanoi distrust any food safety claims.
To win this trust, a Triple A marketing campaign approach was developed and implemented (Attention-Attraction-Adoption). Marketing materials developed for this triple A approach enabled Hanoi consumers to understand what organic vegetables are, how the certification system works, who the farmers are, and where and how the vegetables are produced. Through in-store campaigns in Hanoi supermarkets, thousands of consumers were reached, with very good sales as a result.
HANOI – Numerous initiatives implemented by international donors in Vietnam aiming for elevation of rural communities out of poverty, predominantly focus on farmers.
Authors: S.C.O. Wertheim-Heck, P. Quaedackers, Nguyen Trung Anhb, M.S. van Wijk
1.1 VCG literature in relation to the case under study
1.1.1 Global value vs. local value chains for pro-poor development
1.1.2 International lead firm vs. local lead firm
1.1.3 The role of the retail in relation to a new product introduction
1.2 Donor practices: Short term impact vs. long term business sustainability
1.3 The VC development facilitator
2. Case study – Avocado Value Chain Development in Vietnam
2.3 Participatory value chain analysis
2.4 Focus beyond farmers
2.4.4 Modern urban sales channels
2.5 The identification of a traditional trader as ‘lead firm’
2.6 Incorporation of the consumer perspective
2.7 Step by step approach
3. Discussion: sustainable success: despite of or thanks to the differences?
3.1 Recommendations for further research
+ Avocado in Vietnam (306 KB)
Source: Fresh Studio
Publication date: April 2010Also interesting to read:
BALI – 14 participants from all over the world participated in the Value Chain Development training course which was organized by MDF and Fresh Studio.
During the one week course, participants analyzed value chains on which they were working in their own countries. These VC’s ranged from Cashmere wool in Mongolia, to cucumbers in Cambodia. One day of the course was spent analyzing an existing supply chain for vegetables on Bali.
In 2009, the course will be organized again in Hanoi (1-5th of June) and in Bali (19-23rd of October). Participants can register through the MDF website: www.mdf.nl