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Author: Luyen

Successful DAKADO campaigns in HCMC

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HCMC – The Fresh Studio team is proud of the fact that this year the DAKADO campaigns were completely managed by the Thu Nhon Company (TNC).

TNC is the company of the Dak Lak avocado wholesaler Ms. Nhon, who was assisted by Fresh Studio in the DAKADO project to professionalise her avocado business. With operations based on a short handbook detailing the organization of a supermarket DAKADO, TNC implemented their avocado promotion in the stores of the Casino group owned supermarket chain Big C.

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Agriculture Outlook Asia 2009: Siebe van Wijk invited speaker

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SINGAPORE – Siebe van Wijk, Director of Fresh Studio Vietnam, has been invited to speak during the Agriculture Outlook Asia 2009 Conference.

Agriculture Outlook Asia 2009 brings together regulators, investors and farm operators to discuss strategies for professionalizing and organizing agriculture in the Asia region. This event will take place from the 14th till the 16th of September in Singapore. For more information visit: www.terrapinn.com

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Fresh Studio investigates fruit sector of Cambodia

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PHNOM PHEN – Siebe van Wijk and Jeroen Pasman recently returned from Cambodia, where they investigated the potential of the Cambodian fruit sector for exports within Asia and possibly to Europe.

To date, the Cambodian fruit sector has not been considered a viable proposition. Siebe and Jeroen found a vibrant domestic sector, relatively high domestic fruit prices, and several good quality domestically produced fruits, which certainly have potential for exports to Asia and Europe.Also interesting to read:

Fresh Studio presenting at World Potato Congress 2009

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CHRISTCHURCH – Sigrid Wertheim-Heck will present on “Creating value chains in Asia” as a guest speaker at the 7th World Potato Congress in Christchurch, New Zealand.

This conference is attended annually, by 500 key players in the potato industry. For more information about the conference visit: www.wpcnz.org.nz

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AsiaFruit: Interview with Siebe van Wijk

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HANOI – Siebe van Wijk is one of the owners of Fresh Studio and director of operations in Vietnam. The company is a professional services firm engaged in consulting and research and development within the fresh produce industry.

What were you doing before answering theses questions?

I just came back from the Mekong Delta where we opened our third office, which focuses on the 300,000ha of tropical fruits produced in the area.

What is your idea of a perfect day?

Going for a hike in the mountains of the Central Highlands of Vietnam with my wife and son.

+ Download the complete interview

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Source: AsiaFruit Magazine

Publication date: March 2009

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Fresh Studio at the Fruit Logistica in Berlin

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BERLIN – Siebe van Wijk and Alex van Andel visited the Fruit Logistica in Berlin.

During the world’s largest fruit and vegetable trade fair, with over 50,000 visitors and 3,000 represented companies, Siebe and Alex interviewed over 70 fruit and vegetable trading companies for one of Fresh Studio’s clients. The aim of the survey was to identify which tropical exotic fruits and vegetables from Cambodia have the biggest market potential to be imported by large European, Asian and Middle Eastern importers.

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Fresh Studio Vietnam growing rapidly

Posted on by Luyen

DALAT – Besides consulting and R&D, Fresh Studio is also offering logistic services to its clients, by managing fresh produce distribution centers.

From the 1st of March Fresh Studio will manage two of the distribution centres for its client. One focuses on vegetables and one on fruits. Both centres will professionally handle over 9000 tons of fruit and vegetables in 2009.

The number of staff working for Fresh Studio in Vietnam has increased to 65 persons and by the end of 2009 will reach close to 100 staff.

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Farmers METRO Requirement certified

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DALAT – In their efforts to improve the quality of vegetables, which METRO Cash & Carry sources through its state-of-the-art HACCP certified fresh produce distribution centre in Dalat, the first groups of farmers received METRO’s own private standard certificate for Good Agricultural Practices.

After eight months of very hard work by the farmers and one co-operative, a small celebratory party was organized for the handover of certificates. The farmers were bound to comply with 54 control points, which result in high quality vegetables meeting strict food safety standards.

After certification, the farmers were contracted as preferred suppliers by METRO. They will become part of METRO’s unique farm monitoring and extension program which is managed by Fresh Studio.Also interesting to read:

METRO Dalat Fruit and Vegetable Distribution Centre HACCP certified

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DALAT – The METRO DC for fruits and vegetables in Dalat officially received a HACCP certificate for the “Pre-processing and packing of fruits and vegetables”, from Bureau Veritas.

METRO Cash & Carry is one of the few companies in Vietnam which seriously invests into the development of fruit and vegetable value chains. The HACCP certification was one activity in a large investment program jointly managed by Metro Cash & Carry the Netherlands, METRO Cash & Carry Vietnam and the Dutch PSOM program.

As METRO’s service provider, Fresh Studio Innovations Asia Limited assisted in training and preparing the METRO team for the HACCP certification. We congratulate the whole team in achieving this milestone.Also interesting to read:

Official opening of new Fresh Studio R&D farm in Dalat

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DALAT – During Fresh Studio’s own company team event, the new 1.5 hectare vegetable R&D farm was opened.

Situated centrally in an important smallholder vegetable cultivation area of Dalat, Fresh Studio launched one of the few privately owned vegetable R&D farms of Vietnam. The farm features a variety of techniques including levels of irrigation, and open field and protected cultivation methods to test the agronomic and financial performance of a wide range of vegetable varieties.

Fresh Studio’s professional team of agronomists regularly conduct tightly monitored experiments, collecting data for analysis. These experiments are undertaken for clients ranging from seed, fertilizer and plant protection companies. The R&D farm also plays an important role in METRO’s farmer extension program for which Fresh Studio is contracted.

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