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Author: Luyen

Fresh Studio contracted by Italian Trade Commission

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HANOI – The Fresh Studio Vietnam team has won a tender by the Italian Trade Commission to undertake a market survey on food processing machinery in Vietnam.

The focus of the market survey concerns processing equipment for beverages, vegetables and bakery production.

The research includes extensive desk research, a quantitative survey of 100 leading companies in the Vietnamese food processing industry and in-depth interviews with end-users, traders and key experts in the industry. The multi-disciplinary Fresh Studio team will provide a report to the Italian Trade Commission which will reveal a thorough understanding of the market for food processing machinery, the potential for Italian companies to increase their market share, as well as the business environment and legal system in Vietnam. In addition, a market assessment, including a SWOT analysis, will be presented and potential business partners for Italian companies will be identified.

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Viet Tri consumer research

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VIET TRI – For one of Fresh Studio’s clients, an extensive consumer survey was undertaken in Viet Tri.

To obtain a better understanding of consumer purchasing motivations and preferences with regard to safe vegetables, in relation to the four marketing p’s: product (which vegetables?), price (what price setting?), place (what sales channels?), and promotion (which strategy?).

This is the first time that such a study in Vietnam has taken place for a third-tier city. The results of the study were presented and discussed with actors involved in the Viet Tri vegetable sector.

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Column: DAKADO, Discover the magic

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HANOI – Onder het motto ‘Delivering the promise from seed to mouth’ zijn we er in onze marketing projecten niet alleen op gericht om een product aansprekend te presenteren, maar bovenal om daadwerkelijk te leveren wat in de marketingcomunicatie wordt beloofd.

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Fresh Studio is een consultancy en R&D bedrijf gericht op de agrarische sector. Fresh Studio heeft 4 kantoren, allen in Vietnam (Hanoi, Dalat, HCMC, Can Tho). Sinds 2005 Is Fresh Studio in Vietnam actief in de ontwikkeling van value chains en de marketing van verse groenten, fruit, vis, zuivel, vlees en kruiden en specerijen.


Wat verstaat u onder marketing?
Onder het motto ‘Delivering the promise from seed to mouth’ zijn we er in onze marketing projecten niet alleen op gericht om een product aansprekend te presenteren, maar bovenal om daadwerkelijk te leveren wat in de marketingcomunicatie wordt beloofd. Dit laatste is een grote uitdaging in Vietnam, waar de betrouwbaarheid van versproducten vaak te wensen overlaat. Problemen met voedselveiligheid, onjuiste claims, misleidende communicatie en namaak merken zijn aan de orde van dag. Consumenten zijn zeer bezorgd over de kwaliteit van hun voeding en staan, ondanks hun nieuwsgierigheid voor nieuwe producten, uiterst wantrouwig tegenover marketing en branding.

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Source: Aardappelwereld

Language: Dutch

Publication date: September 2009Also interesting to read:

 

Fresh Studio finalized Cardamom market research

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LAO CAI – Sigrid Wertheim, Ho Thu Thuy and Nguyen Trung Anh successfully finalized market research for the Vietnamese cardamom sector.

During an interactive workshop in Lao Cai, the highlights of the results of the market study were presented to, and discussed with, representatives of the Vietnamese cardamom sector. Clear recommendations were developed to enable the Vietnamese cardamom sector to become increasingly successful.

Vietnam’s gherkin sector investigated

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HANOI – For one of our clients, a multi-disciplinary team (an agronomist, post-harvest and business development specialists) from the Fresh Studio Hanoi office is currently undertaking a sector study of the booming Vietnamese gherkin sector.

This young sector, which first started its exports in 2000, is proving to be internationally very competitive, and is growing rapidly. Fresh Studio aims to play a leading role in professionalizing this sector, which provides higher incomes for smallholders, with often less than 0.5 hectares of land, and requires large number of workers in gherkin processing factories.Also interesting to read:

Introduction of new herb varieties in Lam Dong Province

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DALAT – Fresh Studio’s R&D manager, Rene van Rensen, and his team have commenced a large herb variety screening trial at Fresh Studio’s own farm.

Over 26 different types of herbs, which have not previously been produced commercially in the Dalat area, are being grown under both open field and protected cultivation conditions. The harvested herbs are being test marketed by METRO Cash & Carry, and will later be increased to a full-scale herbs assortment. At that future stage, Fresh Studio will train several of METRO’s preferred suppliers in larger scale herb production.

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Successful DAKADO campaigns in HCMC

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HCMC – The Fresh Studio team is proud of the fact that this year the DAKADO campaigns were completely managed by the Thu Nhon Company (TNC).

TNC is the company of the Dak Lak avocado wholesaler Ms. Nhon, who was assisted by Fresh Studio in the DAKADO project to professionalise her avocado business. With operations based on a short handbook detailing the organization of a supermarket DAKADO, TNC implemented their avocado promotion in the stores of the Casino group owned supermarket chain Big C.

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Agriculture Outlook Asia 2009: Siebe van Wijk invited speaker

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SINGAPORE – Siebe van Wijk, Director of Fresh Studio Vietnam, has been invited to speak during the Agriculture Outlook Asia 2009 Conference.

Agriculture Outlook Asia 2009 brings together regulators, investors and farm operators to discuss strategies for professionalizing and organizing agriculture in the Asia region. This event will take place from the 14th till the 16th of September in Singapore. For more information visit: www.terrapinn.com

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Fresh Studio investigates fruit sector of Cambodia

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PHNOM PHEN – Siebe van Wijk and Jeroen Pasman recently returned from Cambodia, where they investigated the potential of the Cambodian fruit sector for exports within Asia and possibly to Europe.

To date, the Cambodian fruit sector has not been considered a viable proposition. Siebe and Jeroen found a vibrant domestic sector, relatively high domestic fruit prices, and several good quality domestically produced fruits, which certainly have potential for exports to Asia and Europe.Also interesting to read:

Fresh Studio presenting at World Potato Congress 2009

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CHRISTCHURCH – Sigrid Wertheim-Heck will present on “Creating value chains in Asia” as a guest speaker at the 7th World Potato Congress in Christchurch, New Zealand.

This conference is attended annually, by 500 key players in the potato industry. For more information about the conference visit: www.wpcnz.org.nz

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