Fresh Studio honoured as Best Innovative and Sustainable Company of the Year

The Belgium, Luxemburg and Dutch chambers of commerce in Vietnam, organized the joint BeNeLux Business Award on the 14th of March to encourage the development of local best practices, promote collaboration, and recognize the performance of companies and individuals.

Fresh Studio proudly received two Awards for “Best Innovative Company of the Year” and “Best Sustainable Company of the Year”. A five headed jury including the CEOs of DHL Vietnam, PriceWaterhouseCoopers and several professors from leading business schools, selected Fresh Studio as winners, with Philips and Akzo Nobel as runner-up’s in second place in respectively the “Best innovation” and “Best Sustainable” categories. The jury selected Fresh Studio because of its enormous contribution to make the agriculture sector in Vietnam more professional, more sustainable and more profitable.

During the award ceremony the Fresh Studio director stressed the importance of agriculture feeding the current 88 million Vietnamese, providing jobs for 60% of the population and playing a key role in the world market with products such as rice, coffee and fish. He further thanked the Fresh Studio clients, partners, staff and farmers, who have made it possible for Fresh Studio to make its contribution to the Vietnamese agriculture sector.

BeNeLux Business Awards 2014:

Best Company of the YearDe Heus
Best Start Up Company of the YearDobla and Vietnammm
Best Innovative Company of the YearFresh Studio
Best Sustainable Company of the YearFresh Studio
Best Manager of the Year (senior)Mr. Gabor FluitGeneral director De Heus

Fresh Studio’s recent developments:

  • Creating awareness for the future of Vietnamese markets in urban areas Read more
  • Improving the life of people in rural areas by value chain development Read more
  • Developing the market engagement for Vietnamese vegetables Read more
  • Promoting and enhancing the competitive position of value added food ingredient products from Vietnam for export to the EU market Read more
  • Creating IT solutions for agronomists and farmers Read more
  • Co-organizing Dairy Dialogue initiative to develop dairy zones in Vietnam Read more


Exciting Vietnamese consumers with the best avocados from Vietnam

DAK LAK – Fresh Studio and several local partners are implementing a two year program to professionalize the avocado agricultural sector of Vietnam.

The best avocados in Vietnam come from Dak Lak Province, where about 250,000 avocado trees are grown. After an extensive supply chain analysis, all actors in the avocado sector were brought together and an action plan was developed.

One of the main activities was the creation of a consumer awareness campaign to grow the domestic market demand for avocado. Another important activity was to create a higher quality avocado, and to determine an introductory label (DAKADO) which would later be harnessed as a real brand.

In a unique cooperation with Vietnam’s largest supermarket chain, Saigon Co.Op Mart, and Vietnam’s largest wholesaler, Metro Cash & Carry, the avocado sector will present itself to Vietnamese consumers through the ‘Discover the magic of avocado’ campaign. This campaign will run from the 23rd until the 29th of July in the stores of Vietnam’s largest supermarket chain, Saigon Co.Op Mart, and from the 9th until the 16th of August in the stores of Metro Cash & Carry Vietnam.

The avocado is relatively new in Vietnam, and consumers are not yet familiar with the fruit’s nutritional value and uses. For example, few know that the avocado contains more than 14 vitamins and minerals, almost as much protein as milk.

In Co.Op Mart stores in Ho Chi Minh City, special avocado promotion teams will inform consumers about the magical values of avocado, and inspire consumers to discover new ways of preparing avocado through presenting versatile recipes, and offering taste-tests of the Dak Lak variety. To demonstrate dishes made with avocado, the campaign in METRO’s An Phu store in August will include a cooking demonstration by a professional chef. For one week consumers in-store will discover the ‘magic avocado brings to your kitchen, your health, your beauty’ and of course, to nature.

This consumer campaign is part of the not-for profit project titled ‘Development of an avocado value chain from Dak Lak province’ (DAKADO for short). The DAKADO project aims to create a supply chain which will deliver Dak Lak quality avocados to Vietnamese consumers, while resulting in improved benefits for all actors involved in the chain. To achieve this goal, the DAKADO project team facilitated a dialogue between farmers, collectors and traders, which resulted in a cooperative agreement to ensure high consumer quality, through improved avocado harvesting and post-harvest operations.

Now, for the first time in Vietnam, avocados will be harvested in a professional way, transported with care, packed in specially designed trays, and labeled with the DAKADO logo. In the coming eighteen months more improvements will be made – avocado cultivation training programs and cold storage experiments will be implemented. The potential for avocado processing (avocado oil, for example) will be assessed. In 2008, the DAKADO label will be further developed into a consistent quality brand.

The DAKADO project is funded by the German Ministry for Economic Cooperation and Development within the framework of the Small and Medium Enterprise Development Program of the Ministry of Planning and Investment and GTZ. The project follows a so-called ‘value chain’ approach. This means that strategies have been developed for all stages in the chain, from planting avocados to eating avocados. The DAKADO work is carried out by the Center of Science and Technology Application (CSTA), the Western Agriculture Research Institute (WASI) and Fresh Studio.

For more information about the project and avocado facts please visit : www.dakado.vnAlso interesting to read: