Gain access to daily wholesale prices to support your business or research

Fresh Studio provides access to its daily vegetable wholesale prices collected from 2007 onwards. This database enables businesses and researchers to build a solid foundation to support benchmarks, business plans, value chain analyses and market research.

Since 2007, Fresh Studio collects the daily wholesale prices of over 40 different types of vegetables with different varieties and origins and from several markets in North Vietnam. 

 

The availability of these daily vegetable prices enables retailers, trade companies, distributors and researchers to optimize their benchmark and improve their (value chain) business intelligence.

 

Example: price setting
While vegetable wholesale prices may fluctuate quite significantly from day-to-day, modern sales channels frequently work with weekly vegetable prices. Access to vegetable wholesale prices enables them to anticipate on market prices and determine a competitive price point.

chart-1

Example: vegetable market analysis

Vegetable price trends are not available online and more generic inflation indicators do not necessarily provide insights in (specific) vegetable price developments. Access to daily vegetable wholesale prices give researchers, business analysts and policy makers a solid foundation for evaluating price developments.

 

chart-2

 

How to gain access?

 

1) Fresh Studio offers an annual subscription.

This subscription includes a monthly update of all vegetable wholesale prices (raw data) of the previous month:

 

Annual subscription

Data

Vegetables

Price 2014

A-1

Daily

> 40 vegetables

350 USD

A-2

Weekly

> 40 vegetables

300 USD

A-3

Monthly

> 40 vegetables

250 USD

 

2) Fresh Studio offers historical data packages.

These packages contain all daily vegetable prices (raw data) for one year (01 January to 31 December):

  

Package

 Year

Data

Vegetables

Price 2014

H-13

2013

Daily

> 40 vegetables

400 USD

H-12

2012

Daily

> 40 vegetables

400 USD

H-11

2011

Daily

> 40 vegetables

400 USD

H-10

2010

Daily

> 40 vegetables

400 USD

H-09

2009

Daily

25 vegetables

250 USD

H-08

2008

Daily

25 vegetables

250 USD

H-07

2007*

Daily

25 vegetables

125 USD For free**

 

*Price data only available from July 1, 2007 to December 31, 2007
**For free, if bought together with H-08 and H-09

 

Customized packages are available upon request. Do you want to subscribe or are you interested in more information about the wholesale price database? Please contact us contact@freshstudio.vn.

Business recruitment for CBI – Food Ingredients Export Coaching Program

Fresh Studio collaborated with Vietnam Trade Promotion Agency (Vietrade) and the Center for the Promotion of Imports from Developing Countries (CBI) to recruit small and medium businesses to participate in the CBI Food Ingredients Export Coaching Program (ECP).

The goal of ECP in Vietnam is to promote and enhance the competitive position of value added food ingredient products from Vietnam for export to the EU market. The Vietnamese businesses selected for the ECP are trained and coached to formulate their export marketing strategies, adjust production processes, improve personnel capacity on the requirements of European markets, and establish business relationships with potential clients in Europe.

For effective recruitment, Fresh Studio consultants cooperated with Vietrade officials to search and select food ingredient businesses who meet ECP selection criteria. These potential ECP companies were then invited to attend the conference entitled “EU Export Coaching Program – Food Ingredients Vietnam” in Ho Chi Minh City last 20th December 2013. The conference was aimed to introduce the objectives, requirements ad stages of ECP to Vietnamese food ingredient businesses. Over 100 business representatives attended the event.

Currently, over 20 applications have been submitted. These applications will be reviewed and pre-selected by CBI for pre-auditing and auditing in order to gain insights into the companies’ current export strengthens and weaknesses. CBI will accordingly select the most suitable businesses for the next steps.Also interesting to read:

NAJK study tour visits Fresh Studio

NAJK, a Dutch association for young farmers, organized a study tour through Vietnam in which agriculture and food security are the central topics. On the 25th of November they visited Fresh Studio in HCMC to discuss these themes.

A delegation of young farmers visited Vietnam with the aim to develop a better understanding of Vietnam, the agricultural sector in particular and the challenges young farmers are facing here. The study tour focused on food security, the global context and the role agriculture plays within this issue.


The delegation visited Fresh Studio in HCMC where Mr. René van Rensen, R&D Director Crops of Fresh Studio, presented the mission of Fresh Studio to grow better lives from farmers to consumers. He shared insights into Fresh Studio’s work on how vegetable sourcing systems were developed in the Central highlands and North-Vietnam.


There were numerous questions of NAJK related to the challenges regarding agricultural production and food safety, which producers are facing in Vietnam and the differences compared with the Netherlands. René stated that the main challenges in Vietnam are: small scale agricultural production systems and the fragmented market. In the 7 years he has been working in Vietnam he has seen improvement, by better cooperation within agricultural supply chains and the increasing level of production of agricultural products. However, there is still a lot to achieve in Vietnam regarding production levels, food safety and sustainability.

Read more about the complete study tour of NAJK from day-to-day (in Dutch): click hereAlso interesting to read:

IT extension support system for agronomists and farmers

Fresh Studio launched the IT extension support system for agronomists and farmers. The pilot software has two main elements and is developed using the agile software development methodology. An online demonstration of the system is available soon.

1. Agriculture Helpdesk

Allows agronomists and farmers to digitally access information about pests and diseases, crop protection products, and other main agriculture practice documentation.

Benefits:

  • Access better farming techniques that ultimately will improve production of safe vegetables in quantity and quality.
  • Frequently asked questions (FAQ) built up, capturing tacit knowledge which will ease the work of agronomists in the future.
  • Able to provide targeted trainings based on the main FAQ.

2. Extension support
Allows agronomists to digitally report on visits to farmers. Currently reporting is done on paper with a number of unnecessary repetitions of work for agronomists and management.

Benefits:

  • Avoid double entry of work which allows agronomists to spend more time in the field and thus dedicate more time to advise farmers
  • Faster feedback looping to agronomists for better planning of visits to farmers and advice on actions to take for farmers
  • Faster feedback looping to farmers about on-farm implementation of Good Agricultural Practices (GAP)
  • Optimize computation and analysis of field visit reports

Project partners:

hiworld

Hi-World is an IT software development company based in Hanoi, Vietnam. A team of programmers worked closely with the team of Fresh Studio on requirements, development and testing of both the web-based application as the mobile Android application which will be launched next month.

bopinc

The BoP Innovation Center (BoPInc) accelerates the number and impact of inclusive innovations in low-income markets. Inclusive innovations serve the demand of the poor and create shared value for all stakeholders involved. BoPInc incubates these innovations, shares learnings and improves the enabling environment.
www.bopinc.orgAlso interesting to read:

Fresh Studio promotes Vietnam Dairy Dialogue initiative

HANOI – The dairy sector in Vietnam has developed progressively over the past decades with an annual increase of over 10% in terms of both milk production and herd size. In order to create a long-term sustainable development of the sector, innovative approaches and multidisciplinary joint-efforts are required.

Fresh Studio, on behalf of the Embassy of the Kingdom of the Netherlands, organized the first dairy dialogue titled “Vietnam Dairy Sector Dialogue – towards sustainable farming development” on December 4 in Sofitel Plaza Hanoi. The event aimed to assemble all main actors of the Vietnamese dairy sector around the table in order to find common ground to work together on how to further increase the quantity of locally produced milk while giving full considerations to quality and sustainability issues. 

The dialogue attracted over 50 dairy actors ranging from milk processors, governmental departments and other key stakeholders as input providers and research institutions.

For sustainable development of the dairy sector in Vietnam, both Mr. Vu Van Tam, the Vice Minister of Agriculture and Rural Development (MARD) and Mr. Joop Scheffers, Ambassador of the Netherlands in Vietnam, emphasized the importance of the Vietnamese dairy dialogue. These presentations were followed by two keynote speeches: an overview of the Vietnamese dairy sector by the deputy director of Livestock Department of MARD, and the challenges for sustainable dairy sector development by Fresh Studio’s Senior Agriculture Consultant, Vo Van Phong.

Presentation:

fresh-studio2Mapping the challenges for Sustainable Dairy Development in Vietnam
Speaker: Mr. Vo Van Phong
Fresh Studio
Download: English Tiếng Việt

This first dialogue has produced fruitful results. All attendants acknowledge the need for a regular Vietnam dairy platform to discuss the challenges stakeholders face when working on sustainable solutions. Therefore, an interim steering committee, led by MARD, and three technical working groups have been established with allocated members and preliminary tasks. The steering committee and the technical working groups will work together on the agreed topics during the next six month after which the second dialogue will be held. FrieslandCampina Vietnam has agreed to organize this second dairy dialogue in June 2014.

diary-dialogue

Also interesting to read:

CONFERENCE: CBI/Viettrade Export Coaching Programme

“Food ingredients Vietnam

Grand Hotel, No. 8 Đồng Khởi, District 1, Hồ Chí Minh City
8:00 AM – 12:00AM Friday, December 20, 2013


In order to promote and enhance the competitive position of value added food ingredient products from Vietnam  for export to the EU market, CBI/Viet trade and Fresh Studio present a conference on “ EU Export Coaching Programme – Food Ingredients Vietnam”

Experts from: CBI, MARD, Viettrade and Fresh Studio.
Topics include:
1. Current issues and challenges in exporting Vietnamese agricultural products to the EU.
2. Opportunities and challenges in exporting food ingredients from Vietnam to EU markets – Selecting the best market entry strategies.
3. CBI/Viet Trade export coaching programme for Vietnamese companies focusing on food ingredients including but not limited to coffee, cacao, tea, honey, spices, edible nuts,etc.
4. Direct EU export programme consultancy with Vietnamese companies.
To learn more about the programme and register for the conference, please download the below files. Registration is first come first serve. Please apply early!

Conference documentation:

Invitation letter: 

Download: Tiếng Việt

Participation form: 

Download: English Tiếng Việt

Conference agenda: 

Download: Tiếng Việt

Food ingredients brochure: 

Download: Tiếng Việt

For more information, please contact:

Vietrade

Contact: Mr. Hiển

Tel: 0965759686

Contact: Mr. Hải

Tel: 0912569596

Add: Tầng 7, số 20 Lý Thường Kiệt, Hà Nội
Tel: 04 39364792 (số lẻ: 111 hoặc 109); Fax: 04 39364793
Email: vietradebiz@gmail.comnguyenbahai@vietrade.gov.vn

Fresh Studio
Contact: Mr. Quang

Tel: 0908260114

Email: quang.nguyen@freshstudio.vn

This event is organized by:

logo-cbi logo-vietrade logo-4

Vegetable farmer extension program in Moc Chau yields encouraging results

MOC CHAU – Bringing vegetable farmers together, with different techniques and farming styles, and comparing their performance among each other, will lead to improved yields, higher quality produce and increasing farmers’ income.

The weekend before the conference ‘Supplying the market of tomorrow’, a delegation from the Australian Centre for International Agricultural Research (ACIAR) participated in a farmers’ exchange meeting with three farmer groups in Moc Chau organized by the Northern Mountainous Agriculture and Forestry Research Institute (NOMAFSI), Hanoi University of Agriculture (HUA), Fruits and Vegetables Research Institute (FAVRI) and Fresh Studio.

 

With over 40 farmers present, the meeting focused on the three largest vegetable products supplied to Hanoi by the farmer groups during the past season: French beantomato, and white cabbage.

 

Presentation:

 

mocchau

Farmer’s exchange meeting

Location: Tu Nhien, Moc Chau

Date: 18 November 2013

Download: English Tiếng Việt
 

 

Opening up
Ms. Vu Thi Phuong Thanh (agronomist, Fresh Studio) started the meeting by giving a general introduction comparing the production area, assortment and volumes of vegetables sold under the project in 2012 and 2013. Ms. Thanh shared that “the total production area increased more than four times: from four hectares in 2012 to eighteen hectares in 2013. Moreover, the total volume sold to Hanoi retailers by the three farmer groups reached 155 tons from May to October this year.”

 

Comparing farm performance
After the introduction presentation, the farmers were split into smaller discussion groups according to crops (French bean, tomato and white cabbage) they produced,

In each group, every farmer’s performance was discussed and compared within the group. This analysis was made possible through farmer record keeping which were encoded in the MonQi database – a software Fresh Studio uses in its extension program to analyze farmer performance and benchmark farmer’s performance with each other.

 

The comparisons were used to fuel the discussion among farmers to answer questions like “What caused the differences in yield?” and “Why one farmer earned more than the other?” Farmers were very eager to share with fellow farmers how they grow their crops and how they think other farmers can improve their crop performance.

 

Farmers have a lot of experience, but hardly compare actual figures of their own farm with other farmers. Putting them in a group to show them the performance of their own farm and how their farm compares to other farmers in the same group is very useful to learn from each other.

 

After the group sessions, FAVRI shared with the farmers the results of the post-harvest trials that they conducted. Transportation of vegetables by plastic crates proved to give the best results both on product quality and temperature management as compared to nylon bags and carton boxes.

 

The success of the 2013 season is yet another milestone in developing the vegetable sector of Moc Chau. The Moc Chau district is only a four-hour drive away from Hanoi making it an excellent regional alternative to supply temperate vegetables during the summer months of May to September.

Vietnam flower market scan and flower production visit

HCMC – Royalty Administration International and Fresh Studio executed a market scan of the flower market in HCMC and visited the flower production areas in Da Lat to determine which flower types and varieties are produced and sold in Vietnam.

The insights will be used to advise clients how to develop their products in the Vietnamese flower market.

In HCMC Royalty Administration International and Fresh Studio visited the largest flower wholesale markets (Ho Thi Ky, Dam Sen and Binh Dien), local flower shops and retailers selling flower to get a clear picture of the flower types and varieties sold through these sales channels. It is estimated that around 5 billion stems of flowers are consumed in Vietnam on a yearly basis and most flower are sold through flower stalls at the local markets and local flower shops. The main flower type sold in Vietnam is Chrysanthemum. Old varieties are still mainly sold, but there is an increasing demand in newer varieties with nicer colors and quality.

In Da Lat flower farmers and plant cutting propagators were visited. It is estimated that there is currently 2,000 hectares of greenhouse flower production surrounding Da Lat and this area is still expanding. Most farmers are obtaining their plant material from local propagators. These propagators use tissue culture techniques to produce the initial plant cuttings used for further multiplication. At farmer side and propagator side there is an increasing demand for better varieties, which have higher disease resistance, quality and production. For farmers and plant propagators it remains a challenge to have direct access to new flower varieties.

For more information contact Royalty International Administration or Fresh Studio.Also interesting to read:

Food Safety – Mission Possible?

HCMC – Fresh Studio gave a presentation during a joint-event of the EuroCham Food Agri Aqua Business Sector Committee (FAASC) and the Royal Netherlands Embassy.

The recently established Food, Agri, Aqua Business sector committee (FAASC) under the European Chamber of Commerce (EuroCham) in Vietnam, organized in close cooperation with the Royal Netherlands Embassy a successful event titled: Food safety – Mission Possible?


Over 150 participants from both the private and public sector discussed how to improve food safety across the agriculture chain.


Public sector
The vision of the FAASC on this theme was presented by the director of De Heus, Mr. Gabor Fluit. In his presentation he emphasized the urgent need to develop a central agency in Vietnam for food safety control. Currently, food safety issues are managed by different agencies which belong to various ministries. This current structure makes it difficult to respond efficiently and quickly in times of emergency (e.g. food poisoning). Also, it limits export possibilities for local producers, since importing countries require high standards in this area. Mr. Ron Dwinger, a representative of the Dutch Food Netherlands Food and Consumer Product Safety Authority (NVWA), shared in his presentation the history and experiences in the Netherlands of developing a centralized food safety authority. This was a process of more than 30 years, in which different organizations were merged.


The presentation invoked a lot of questions and discussion from the various representatives from Vietnamese ministries and food safety control authorities.


Private sector
Presentations from the private sector showed what could be done in the field to improve food safety in agro-chains.


Siebe van Wijk, Managing Director of Fresh Studio, shared various experiences of Dutch public private sector funded projects, in which through cooperation between Vietnam and the Netherlands food safety was improved considerably.


In the final presentation, Mrs. Ina Enting of the Holland Pig Association presented a new initiative in which both the Vietnamese and Dutch public and private sector will cooperate closely to improve food safety in the Vietnamese pork sector.

For more information about FAASC: Fresh Studio Co-founder of FAASC or Eurochamvn/FAASC

Source: Eurocham Vietnam & Holland in VietnamAlso interesting to read:

Crossing continents: Business opportunities in Japan and Vietnam

AMSTERDAM – What are the opportunities for Dutch businesses in Japan and Vietnam? On what do you need to pay attention when entering these markets? Siebe van Wijk, shared Fresh Studio’s perspective on business opportunities in Vietnam during a seminar ‘Crossing Continents’. A seminar organized by Financieel Dagblad on the 5th of November in Amsterdam.

Vietnam is growing rapidly. Currently, Vietnam’s population reaches 90 million. The spending budget is low; approximately 20% of the population lives below the poverty line. However, due to almost 20 years of consecutive economic growth between 5-7% per year, more and more money is spent on higher value added products. This offers many opportunities for Dutch companies.

Since 2006 Fresh Studio has worked passionately to assist multinationals and domestic clients to improve all practices from farm to fork. Fresh Studio inspires their clients with refreshing insights into their sourcing, quality assurance and marketing opportunities. 

During the seminar, Rens de Jong, journalist of Business News Radio, interviewed Siebe van Wijk.

“What is the biggest challenge of doing business in Vietnam?”
Siebe: “For a consulting and R&D firm based in Vietnam and with many international clients, the main challenge is “the hunt for talent”. As a Fresh Studio consultant it is essential to add value to multinationals which are already operating in Vietnam. Therefore, only the most talented people are recruited to join the Fresh Studio team. Despite this challenge, we developed a multi-disciplinary and international. What started in 2006 with just 3 people has now become a firm with over 100 staff.”

“What makes Vietnam so interesting for a Dutch entrepreneur”
Siebe: “With around 90 million people, Vietnam’s domestic market is booming (the 14th largest nation in the world). Vietnam is strategically located in Asia: Vietnam borders with China, it takes only 2 days to ship products to mega cities such as Hong Kong and Singapore, and it is 5 days shipping from Japan. Furthermore, Vietnam is an active member of ASEAN. This is a kind of ‘EU for Southeast Asian nations’ with a joint market over 500 million consumers and tariffs for intra ASEAN trade of 0%. Finally, Vietnam is attractive for Dutch businesses, because in many sectors it is possible to have a 100% foreign-owned company. This is in contrast with many other Asian countries where foreign ownership of companies is restricted to percentages below 50%.”

Crossing continents; an exciting step to take!Also interesting to read:

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