Value Chain Development Training – An Overview Of Market Development Approaches

After a successful first training session in August 2021, the Mango Business School continued to welcome the participants of Cooperatives, Companies, and the Department of Agriculture and Rural Development to analyze the mango market as well as discuss ways to utilize marketing tactics in exploring new markets and approaching new clients.

The training focused on 4 main activities, including (1) an overview of domestic and international mango markets; (2) an introduction to the importance and how to set up the marketing strategy; (3) a discussion panel with the participant of Hoang Phat and Central Group representatives on Marketing tactics and quality control; (4) Group assignment on analyzing different mango value chains.

The panel discussion was the spotlight of the morning section thanks to the honest sharing from both representatives of companies on current challenges related to B2B communication and the quality of mangoes.

The first 2 courses on Value Chain Development training were the foundations of upcoming sessions of Mango Business School aiming to enable stakeholders throughout the value chain to successfully implement identified innovations to enhance their business in terms of sustainability, climate change resilience, and profitability.

Strategic Partnership of the Horticulture Innovations Center at Vietnam National Agriculture University

On 22 September 2022 a strategic partnership workshop in relation to the activities at the Horticulture Innovation Center (HIC) established at Vietnam National Agricultural University took place. The HIC was established as part of the Nuffic OKP project: Enhancing performance of the horticultural sector in North/central Vietnam: educational, cooperative and value chain development.

During the strategic workshop the current activities at the HIC were showcased and future activities and opportunities for collaboration were discussed amongst the participants.

As a project partner Mr. René van Rensen of Fresh Studio was pleased to present its vision on the challenges related to horticulture production in Vietnam and the importance of applied research & development to overcome these challenges.

Mr. René van Rensen of Fresh Studio speaking at the workshop

The project partners of the Nuffic OKP project: Enhancing performance of the horticultural sector in North/central Vietnam: educational, cooperative and value chain development are:

  • Vietnam National University of Agriculture
  • Wageningen University
  • HAS – University of applied sciences
  • Lentiz – Course & Consult
  • Agriterra
  • Fresh Studio Innovations Asia

Value chain management and market linkages for fruits and aquaculture in Mekong Delta training

On 9 and 10 September 2022 Fresh Studio under the lead of our value chain development expert Mr. Siebe van Wijk organized the 2nd value chain management and market linkage training as part of the Nuffic OKP project: ‘Towards a climate resilient nursery sector and value chains in the Mekong Delta through capacity building in the educational and governmental sectors’.

During the training the trainee learned how to do a value chain analysis and which tools they can use to gather the insights of a current chain to be able to develop a value chain.

The highly participatory approach of the training resulted that all trainees were actively involved in the various training sessions. The knowledge and methods trained during the classroom sessions were applied by the trainees during their assignments and field work, including on site interviews with actors active within a water spinach and mustard chain.  The training activities accumulated in 2 groups presenting their ideas and approaches required to develop a water spinach and mustard value chain by the end of the training.

The OKP project is a Dutch-Vietnamese knowledge partnership project to promote the development of a climate-resilient nursery sector & value chains in An Giang, Dong Thap, Can Tho, Soc Trang, Tien Giang and Vinh Long, funded by the Ministry of Foreign Affairs of The Netherlands and managed by NUFFIC.

This project introduces scalable water technology pilots for the aquaculture and horticulture sectors to develop climate-smart value chains. The project international partners including Aeres University, Has University, Fresh Studio Innovations Asia and Nong Lam University work with local governments and educational institutions to enhance capacity so that adaptations to cope with transformation in the Mekong Delta can be accelerated at the local level.