Business recruitment for CBI – Food Ingredients Export Coaching Program

Fresh Studio collaborated with Vietnam Trade Promotion Agency (Vietrade) and the Center for the Promotion of Imports from Developing Countries (CBI) to recruit small and medium businesses to participate in the CBI Food Ingredients Export Coaching Program (ECP).

The goal of ECP in Vietnam is to promote and enhance the competitive position of value added food ingredient products from Vietnam for export to the EU market. The Vietnamese businesses selected for the ECP are trained and coached to formulate their export marketing strategies, adjust production processes, improve personnel capacity on the requirements of European markets, and establish business relationships with potential clients in Europe.

For effective recruitment, Fresh Studio consultants cooperated with Vietrade officials to search and select food ingredient businesses who meet ECP selection criteria. These potential ECP companies were then invited to attend the conference entitled “EU Export Coaching Program – Food Ingredients Vietnam” in Ho Chi Minh City last 20th December 2013. The conference was aimed to introduce the objectives, requirements ad stages of ECP to Vietnamese food ingredient businesses. Over 100 business representatives attended the event.

Currently, over 20 applications have been submitted. These applications will be reviewed and pre-selected by CBI for pre-auditing and auditing in order to gain insights into the companies’ current export strengthens and weaknesses. CBI will accordingly select the most suitable businesses for the next steps.Also interesting to read:

NAJK study tour visits Fresh Studio

NAJK, a Dutch association for young farmers, organized a study tour through Vietnam in which agriculture and food security are the central topics. On the 25th of November they visited Fresh Studio in HCMC to discuss these themes.

A delegation of young farmers visited Vietnam with the aim to develop a better understanding of Vietnam, the agricultural sector in particular and the challenges young farmers are facing here. The study tour focused on food security, the global context and the role agriculture plays within this issue.

The delegation visited Fresh Studio in HCMC where Mr. René van Rensen, R&D Director Crops of Fresh Studio, presented the mission of Fresh Studio to grow better lives from farmers to consumers. He shared insights into Fresh Studio’s work on how vegetable sourcing systems were developed in the Central highlands and North-Vietnam.

There were numerous questions of NAJK related to the challenges regarding agricultural production and food safety, which producers are facing in Vietnam and the differences compared with the Netherlands. René stated that the main challenges in Vietnam are: small scale agricultural production systems and the fragmented market. In the 7 years he has been working in Vietnam he has seen improvement, by better cooperation within agricultural supply chains and the increasing level of production of agricultural products. However, there is still a lot to achieve in Vietnam regarding production levels, food safety and sustainability.

Read more about the complete study tour of NAJK from day-to-day (in Dutch): click hereAlso interesting to read: