HANOI – Fresh Studio created, operated and managed the launch of Mekostar, the first brand with guaranteed safe vegetables from Dalat and North Vietnam. The introduction took place at Ocean Mart Thanh Xuan, Asia’s largest underground Retail and Entertainment Complex in Hanoi.
For the grand launch in the flagship store of Ocean Retail group, Mekostar has entered into a marketing collaboration with KOTO. This is an Australian/Vietnamese social enterprise which has a hospitality training center and a restaurant in Hanoi where disadvantages youth are given the possibility to learn and strive in their lives.
Throughout the campaign, KOTO cooks presented several creative recipes with Mekostar products to consumers. Many enthusiastic and interested customers had the opportunity to taste and become familiar with Mekostar. Consumers were educated about Mekostar safe production and quality control protocol that ensures food safety of vegetable every day for Mekostar’s consumers.
Fresh Studio continues several other Mekostar campaigns at different supermarkets in the coming period. Read more about Mekostar by visiting the website: www.mekostar.vn
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