BopInc and partners publishes: Inclusive marketing research

BoP Innovation Center (BoPInc) and partners, among others Fresh Studio, rereleased the second publication of a series of five about inclusive business at the Base of the Pyramid (BoP), the poorest socio-economic group in the world.

Understanding the local BoP system and individuals within this system – consumers, producers, entrepreneurs – is fundamental to ensuring the successful development of ‘Inclusive Innovations’. In most cases, traditional marketing tools fail to provide useful market and consumer insights. The novelty of the subject means specific BoP marketing theory and models are yet to be developed.

This publication covers the main challenges, and aims to discover and understand new ways to research the BoP market in Bangladesh, Ethiopia, Kenya, Rwanda and Vietnam.


The publication is available through download on the BopInc website

BopInc and partners publishes: Shared value at the Base of the Pyramid

‘Inclusive Innovation-shared value at the Base of the Pyramid’ is the first publication of a series of five based on experiences and insights from the pilots within the ‘Three Pilot for Pro-Poor Innovation (3P4PPI) program in Bangladesh, Ethiopia, Kenya, Rwanda and Vietnam. This program is a close cooperation between BoP Innovation Center (BoPInc) and its partners, among others Fresh Studio.

To accelerate the development of successful and profitable BoP innovations it is necessary to capture and share knowledge and identify issues that impact all sectors and themes. The objective of the ‘3 Pilots for Pro-Poor Innovation’ (3P4PPI) program is to gain more knowledge and experience on market-driven pro-poor innovations through the development of three separate pilots. Throughout this process, learning’s are captured, processed and shared with different organizations interested in and working on inclusive innovations.

This publication sets the scene on inclusive innovation. This is the market-driven development of an innovation along the value chain which includes low-income groups in the process and has impact in a social, economic and ecologically sustainable way. 


This publication highlights the latest insights both in theory and in practice to research the BoP market and introduces main challenges encountered in the pilots


The publication is available through download on the BopInc website

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