The effect of the different types of adjuvants on the performance of crop protection products. + Banner VF Adjuvant VN (365 KB) ____________________________________________________ Source: Fresh Studio Language: Vietnamese Publication date: April 2012 Also interesting to read: Paper: Avocado in Vietnam. Value chain development beyond donor support Fish platform opening Manual: Fertilizer application Asia sows seeds of change […]
Tags: Adjuvants, Banner, crop, product, protection
April 1, 2012
The added value of working with an irrigation system on crop performance and financial costs to irrigate a crop. + Banner VF irrigation VN (428 KB) ____________________________________________________ Source: Fresh Studio Language: Vietnamese Publication date: April 2012 Also interesting to read: Paper: Avocado in Vietnam. Value chain development beyond donor support Fish platform opening Manual: Fertilizer application Asia […]
Tags: Banner, finance, irrigation, method
The effect of phosphorus fertiliser application on the yield of lettuce and feasibility to reduce the application of phosphorus fertiliser. + Banner VF phosporus VN (464 KB) ____________________________________________________ Source: Fresh Studio Language: Vietnamese Publication date: April 2012 Also interesting to read: Paper: Avocado in Vietnam. Value chain development beyond donor support Fish platform opening Manual: Fertilizer application […]
Tags: application, Banner, fertiliser, lettuce, Phosphorus, results, trial
The result of potato variety and production method trials to optimize potato production. + Banner VF Potato VN (717 KB) ____________________________________________________ Source: Fresh Studio Language: Vietnamese Publication date: April 2012 Also interesting to read: Paper: Avocado in Vietnam. Value chain development beyond donor support Fish platform opening Manual: Fertilizer application Asia sows seeds of change Manual: Irrigation […]
Tags: Banner, Potato, production, results, trial
Optimal stem density, pruning strategy and harvesting method for greenhouse sweet pepper production. + Banner VF Sweet pepper production VN (422 KB) ____________________________________________________ Source: Fresh Studio Language: Vietnamese Publication date: April 2012 Also interesting to read: Paper: Avocado in Vietnam. Value chain development beyond donor support Fish platform opening Manual: Fertilizer application Asia sows seeds of change […]
Tags: Banner, Greenhouse, pepper, production, Sweet
The added value of sweet pepper production out of the soil, suitable substrate types and trials results with different substrate types. + Banner VF Sweet pepper substrate VN (492 KB) ____________________________________________________ Source: Fresh Studio Language: Vietnamese Publication date: April 2012Also interesting to read: Paper: Avocado in Vietnam. Value chain development beyond donor support Fish platform opening Manual: […]
Tags: Banner, oil, pepper, production, Sweet
CAN THO – Metro Cash & Carry Vietnam on 2 November inaugurated its first platform in the Mekong Delta city of Can Tho under the public-private partnership (PPP) format. Located in the same location of Metro Can Tho wholesale center, the platform consists of a processing area, cold storage rooms and waste storage rooms to ensure […]
Tags: chain, development, Fish, platform
November 2, 2011
CAN THO – Since late 2010, Fresh Studio’s aquaculture and fisheries team has worked hard to assist a client in developing the first professional fresh fish chain of Vietnam. The Vietnamese aquaculture sector currently focuses on deep frozen export chains for pangasius and shrimp. This chain project focuses on over 50 fish species already popular […]
Tags: chain, development, Fish
June 25, 2011
DALAT – For one of its clients, Fresh Studio is conducting year round potato variety trials in its R&D farm in Lam Dong Province. The trials are aimed to test a large range of improved potato varieties, as well as new potato production protocols for the use of fertilizers and crop protection products. The first […]
Tags: cultivation, Potato, trials
June 20, 2011
DALAT – After hard work by our North Vietnam vegetable sourcing project team, the vegetable supply from smallholders in both the mountains in North Vietnam as well from the Red River lowlands has begun. Over 18 different vegetables are being produced under a private GAP standard by one of Fresh Studio’s clients. These vegetables also […]
Tags: North, supply, vegetable, Vietnam
June 1, 2011
HCMC – Asia is set to become the epicentre for vegetable seed development over the next half-century, one expert predicts. Asia will become the centre for seed development over the next 50 years, according to agricultural consultancy and research and development company Fresh Studio. The group’s Siebe van Wijk says ‘modern’ agriculture is relatively young in […]
Tags: Asia, change, seeds, sows, Value chain
December 1, 2010
HCMC – A scientist and his wife are helping to put Vietnam agriculture on the world map by raising standards through innovative methods. If someone asked you to list a few brandnames of Vietnamese fruits or vegetables, how would you respond? When I met Dutchman Siebe van Wijk recently in HCM City, he posed that question. […]
October 12, 2010
HANOI – Rapid economic development, urbanisation and rising income levels, in Vietnam offer potential for pro-poor development, by creating new market opportunities for producers, traders and retailers. This article describes the process of value chain development, which involves all actors in the broad chain of avocado. The project Dak Lak, a province in the Central Highlands […]
Tags: Avocado, development, Value chain, Vietnam
September 1, 2010
HCMC – In the past few months the portfolio of clients contracting Fresh Studio for quality assurance assignments has been growing rapidly. Fresh Studio now assists several clients in developing their QA systems to comply with the following standards: BRC, GLOBALGAP, Ethical Trade Initiative standard (ETI) and HACCP. These QA projects cover a variety of […]
Tags: BRC, certification, companies, ETI, GlobalGAP, Preparing, Vietnamese
July 24, 2010
WAGENINGEN – During the 9th WICANEM conference in the Netherlands, Fresh Studio’s marketing director, Sigrid Wertheim, presented a paper titled: “Avocados in Vietnam: value chain development beyond donor support”. This conference brought approximately 200 participants from the world of science and business to share experiences. This is the abstract of Sigrid’s paper (with authors: S.C.O […]
Tags: conferenc, e chain, international, management, network, UR, Wageningen
July 22, 2010
HANOI – For one of its public sector clients, Fresh Studio assisted in the development of an organic vegetable value chain. The client had already developed several organic vegetable farming groups, which were certified using the IFOAM acknowledged PGS certification system. For more information see www.ifoam.org Fresh Studio worked with the client to develop a distribution […]
Tags: Assisting, chain, development, Organic, value, vegetable
July 21, 2010
KUALA LUMPUR – From the 15th till the 17th of March 2010, the Fresh Produce Malaysia trade conference will be organized in Kuala Lumpur. This is Malaysia’s only international business and networking conference for the region’s fresh produce industry. The event is “a must-attend” for any business looking to explore the exciting procurement and marketing […]
Tags: event, fresh, Fresh Studio, invited, Malaysia, Produce, speak
July 18, 2010
HANOI – The work of Fresh Studio in Vietnam attracted the attention of both the Vietnamese and Dutch press. Fresh Studio’s director, Siebe van Wijk, was interviewed by both Vietnam’s leading newspaper, “Tuoi Tre”, as well as the Dutch financial newspaper “Het Financieel Dagblad”. The article in Tuoi Tre can be found here: www.phienbancu.tuoitre.vn The article […]
Tags: attention, attract, Dutch, Fresh Studio, press, Vietnamese
July 15, 2010
HCMC – A growing number of international clients are requesting Fresh Studio’s experienced quality assurance team to undertake pre-shipment inspection services. Importers need a reliable and professional third party to check that the quality of the products in containers meets product specifications, and that they constitute the correct weight. Our QA team has extensive knowledge […]
Tags: inspection, Pre-shipment, services
July 12, 2010
VIETNAM – Growing domestic demand has been a saving grace for Vietnam’s economy during the recent global downturn, and similar trends towards self-reliance are emerging in the fruit business. Make no mistake: the global financial crisis had a true negative impact on Vietnam’s economy. A review of 2009 by market research firm TNS Vietnam shows that […]
Tags: finds, strength, Vietnam, within
June 10, 2010
HANOI – Sigrid Wertheim-Heck of Fresh Studio discusses a new organic vegetable initiative in Northern Vietnam, which marketed its first product in Hanoi at the end of May. Please can you give us some background information to your organic production and marketing efforts in northern Vietnam? Sigrid: The ADDA VNFU Organic Project in Northern Vietnam, initiated by […]
Tags: market, Organic, Vietnam
June 8, 2010
DALAT – Fresh Studio, Dalat University, Applied Plant Research (PPO) and Van Hall-Larenstein (VHL) successfully developed an R&D, extension and education project for the Dalat vegetable sector. PPO and VHL are part the world-leading agriculture research and education institute, Wageningen UR. After having won a competitive grant in the Dutch funded “Vietnam facilty” program, the […]
Tags: Adding, chains, knowledge, vegetable
May 10, 2010
HANOI – Vietnamese consumers have a passion for brands and a pride in local produce, factors that can be exploited by the country’s increasingly professional fruit sector. Riding on my motorbike through the streets of Hanoi, it’s always a joy to behold how much Vietnamese people love brands: the bigger the better, and no matter whether […]
HANOI – Numerous initiatives implemented by international donors in Vietnam aiming for elevation of rural communities out of poverty, predominantly focus on farmers. Paper contents: Authors: S.C.O. Wertheim-Heck, P. Quaedackers, Nguyen Trung Anhb, M.S. van Wijk 1. Introduction 1.1 VCG literature in relation to the case under study 1.1.1 Global value vs. local value chains for […]
Tags: Avocado, beyond, development, donor, support, Value chain
April 10, 2010
HANOI – In his story, Siebe van Wijk always used images to illustrate such as: farmers on the paddy field, harvester in green house, fish seller in the market. All of these images contain a poor life, a smile, sad eyes and lament when there products are broken or reject. The young Dutch man talks about […]
Tags: agricultural, blowing, Dutch, fresh air, products, Vietnamese, young man
April 5, 2010
HCMC – The team of quality assurance specialists in Fresh Studio is growing to meet demand from its clients to develop quality assurance systems, and prepare companies for certification in standards such as GlobalGAP for fruit and vegetables, GLOBALGAP for pangasius and shrimp, BRC, HACCP and IFS. Recently the leader of the Quality Assurance team, […]
Tags: assurance, Expansion, Fresh Studio, quality, team
March 19, 2010
HCMC – Because of the growing portfolio of assignments for clients in HCMC and the Mekong Delta, Fresh Studio decided to open its third Vietnamese office in HCMC. Currently the HCMC team consists of marketing consultants and quality assurance specialists. The marketing team in this office will focus on assignments in HCMC, allowing Fresh Studio […]
Tags: Fresh Studio, HCMC, open
January 10, 2010
HANOI – The Fresh Studio Vietnam team has won a tender by the Italian Trade Commission to undertake a market survey on food processing machinery in Vietnam. The focus of the market survey concerns processing equipment for beverages, vegetables and bakery production. The research includes extensive desk research, a quantitative survey of 100 leading companies […]
Tags: Commission, contracted, Fresh Studio, Italian, Trade
VIET TRI – For one of Fresh Studio’s clients, an extensive consumer survey was undertaken in Viet Tri. To obtain a better understanding of consumer purchasing motivations and preferences with regard to safe vegetables, in relation to the four marketing p’s: product (which vegetables?), price (what price setting?), place (what sales channels?), and promotion (which […]
Tags: consumer, research, Viet Tri
November 11, 2009
HANOI – Onder het motto ‘Delivering the promise from seed to mouth’ zijn we er in onze marketing projecten niet alleen op gericht om een product aansprekend te presenteren, maar bovenal om daadwerkelijk te leveren wat in de marketingcomunicatie wordt beloofd. Geef een korte beschrijving van uw bedrijf Fresh Studio is een consultancy en R&D […]
Tags: Column, DAKADO, Discover, magic
September 12, 2009
LAO CAI – Sigrid Wertheim, Ho Thu Thuy and Nguyen Trung Anh successfully finalized market research for the Vietnamese cardamom sector. During an interactive workshop in Lao Cai, the highlights of the results of the market study were presented to, and discussed with, representatives of the Vietnamese cardamom sector. Clear recommendations were developed to enable […]
Tags: Cardamom, finalized, Fresh Studio, market, research
August 21, 2009
HANOI – For one of our clients, a multi-disciplinary team (an agronomist, post-harvest and business development specialists) from the Fresh Studio Hanoi office is currently undertaking a sector study of the booming Vietnamese gherkin sector. This young sector, which first started its exports in 2000, is proving to be internationally very competitive, and is growing […]
Tags: gherkin, investigated, Sector, Vietnam
August 1, 2009
DALAT – Fresh Studio’s R&D manager, Rene van Rensen, and his team have commenced a large herb variety screening trial at Fresh Studio’s own farm. Over 26 different types of herbs, which have not previously been produced commercially in the Dalat area, are being grown under both open field and protected cultivation conditions. The harvested […]
Tags: herb, Introduction, Lam Dong, New, Province, varieties
HCMC – The Fresh Studio team is proud of the fact that this year the DAKADO campaigns were completely managed by the Thu Nhon Company (TNC). TNC is the company of the Dak Lak avocado wholesaler Ms. Nhon, who was assisted by Fresh Studio in the DAKADO project to professionalise her avocado business. With operations […]
July 12, 2009
SINGAPORE – Siebe van Wijk, Director of Fresh Studio Vietnam, has been invited to speak during the Agriculture Outlook Asia 2009 Conference. Agriculture Outlook Asia 2009 brings together regulators, investors and farm operators to discuss strategies for professionalizing and organizing agriculture in the Asia region. This event will take place from the 14th till the 16th […]
Tags: 2009, Agriculture, Asia, invited, Outlook, Siebe van Wijk, speaker
July 11, 2009
PHNOM PHEN – Siebe van Wijk and Jeroen Pasman recently returned from Cambodia, where they investigated the potential of the Cambodian fruit sector for exports within Asia and possibly to Europe. To date, the Cambodian fruit sector has not been considered a viable proposition. Siebe and Jeroen found a vibrant domestic sector, relatively high domestic […]
Tags: Business, Cambodia, fruit, investigates
March 24, 2009
CHRISTCHURCH – Sigrid Wertheim-Heck will present on “Creating value chains in Asia” as a guest speaker at the 7th World Potato Congress in Christchurch, New Zealand. This conference is attended annually, by 500 key players in the potato industry. For more information about the conference visit: www.wpcnz.org.nz Also interesting to read: Fresh Studio anchors commitment to Vietnam […]
Tags: 2009, Congress, Fresh Studio, Potato, presenting, World
March 23, 2009
HANOI – Siebe van Wijk is one of the owners of Fresh Studio and director of operations in Vietnam. The company is a professional services firm engaged in consulting and research and development within the fresh produce industry. What were you doing before answering theses questions? I just came back from the Mekong Delta where we […]
Tags: AsiaFruit, Interview, Siebe, van, Wijk
March 20, 2009
BERLIN – Siebe van Wijk and Alex van Andel visited the Fruit Logistica in Berlin. During the world’s largest fruit and vegetable trade fair, with over 50,000 visitors and 3,000 represented companies, Siebe and Alex interviewed over 70 fruit and vegetable trading companies for one of Fresh Studio’s clients. The aim of the survey was […]
Tags: Berlin, Fresh Studio, fruit, Logistica
February 1, 2009
DALAT – Besides consulting and R&D, Fresh Studio is also offering logistic services to its clients, by managing fresh produce distribution centers. From the 1st of March Fresh Studio will manage two of the distribution centres for its client. One focuses on vegetables and one on fruits. Both centres will professionally handle over 9000 tons […]
Tags: Fish, Fresh Studio, growing, rapidly
January 1, 2009
DALAT – In their efforts to improve the quality of vegetables, which METRO Cash & Carry sources through its state-of-the-art HACCP certified fresh produce distribution centre in Dalat, the first groups of farmers received METRO’s own private standard certificate for Good Agricultural Practices. After eight months of very hard work by the farmers and one […]
Tags: certified, Farmers, METRO, Requirement
December 20, 2008
DALAT – The METRO DC for fruits and vegetables in Dalat officially received a HACCP certificate for the “Pre-processing and packing of fruits and vegetables”, from Bureau Veritas. METRO Cash & Carry is one of the few companies in Vietnam which seriously invests into the development of fruit and vegetable value chains. The HACCP certification […]
Tags: Centre, certified, Dalat, Distribution, fruit, HACCP, METRO, vegetable
December 10, 2008
As the official marketing partner of Zespri International Ltd., Fresh Studio develops and leads the Zespri kiwifruit marketing campaign for Vietnam and the Philippines
November 4, 2008
DALAT – During Fresh Studio’s own company team event, the new 1.5 hectare vegetable R&D farm was opened. Situated centrally in an important smallholder vegetable cultivation area of Dalat, Fresh Studio launched one of the few privately owned vegetable R&D farms of Vietnam. The farm features a variety of techniques including levels of irrigation, and […]
Tags: Dalat, farm, Fresh Studio, growing, R&D
October 18, 2008
BALI – 14 participants from all over the world participated in the Value Chain Development training course which was organized by MDF and Fresh Studio. During the one week course, participants analyzed value chains on which they were working in their own countries. These VC’s ranged from Cashmere wool in Mongolia, to cucumbers in Cambodia. […]
Tags: Bali, development, farm, Fresh Studio, growing, R&D, Value chain
October 15, 2008
DALAT – On the 8th of October a very successful field day was organized by Fresh Studio at the vegetable R&D farm developed by the collaboration of Applied Plant Research of Wageningen UR and Fresh Studio. Funded with a grant from the Dutch Ministry of Agriculture program for International Cooperation, a R&D farm for vegetables was […]
Tags: day, farm, field, Moc Chau, organized, R&D, successful
October 10, 2008
HCMC – Vietnam is rapidly emerging as the next major market opportunity for the fresh fruit and vegetable business in Asia. This much was very clear from last week’s Fresh Produce Vietnam, the first-ever international produce conference in the country, which was abuzz with news and networking focused on its exciting potential. The three-day event, which […]
Tags: fresh, home, hot, market, New, Produce, Vietnam
October 4, 2008
HANOI – During the 10th anniversary of the PSOM progam, Minister Koenders for Development Cooperation gave a speech titled: “The role of companies in poverty alleviation”. During this speech Minister Koenders stated that he was one of the biggest fans of the PSOM program, as he had observed all over the world the enormous impact […]
Tags: alleviation, companies, poverty, role, The
September 10, 2008
DALAT – As part of the MSc Management, Economics and Consumer Studies at Wageningen University, I conducted an internship at Fresh Studio in Dalat, Vietnam. My assignment for this internship was to conduct a market research on the seed sector of Lam Dong Province, the province where Dalat is located. InternshipThe area of Dalat is […]
Tags: Alex van Andel, Dalat, market, research, Sector, seed, Vietnam
September 1, 2008
HONG KONG – Siebe van Wijk, one of Fresh Studio’s managing partners has been invited to speak during the Asia Fruit Congress, which will take place from the 10th till the 12th of September in Hong Kong. Siebe will offer his insights on Vietnam’s burgeoning fresh produce business to an audience of about 600 key […]
Tags: AsiaFruit, Congress, Fresh Studio, Hong Kong, speak
July 12, 2008
DAK LAK – A special DAKADO information day (D-Day) was organized, to share the experiences of the DAKADO project with the main stakeholders of the avocado sector. About 100 people participated in the event which was covered by several national and regional TV stations and newspapers. During the seminar, presentations described how the DAKADO brand […]
Tags: Avocado, Dak Lak, event, information, organized, Province, successful
July 11, 2008
DALAT – Fresh Studio has given the first out of 20 training workshops to introduce the METRO Requirement standard to about 500 vegetable farmers in Lam Dong Province, Vietnam. The METRO Requirement standard was developed by Fresh Studio within the framework of a project with Metro Cash & Carry Vietnam. To assure the quality of […]
Tags: farmer, METRO, Requirement, standard, Training
July 8, 2008
HANOI – After the success of the avocado promotion campaign in HCMC in 2007, Fresh Studio and its project partners expanded the avocado campaign to Hanoi. In the North, the campaign took place in ten stores of the FIVI-Mart supermarket chain and in the two METRO Cash & Carry stores. This campaign took place in […]
June 20, 2008
CHRISTCHURCH – The organization of the World Potato Congress 2009 invited Siebe van Wijk to present about creating value chains in Asia. This conference is visited by 500 key players of the potato industry each year. The 7th World Congress will be in Christchurch, New Zealand from the 23rd until 25th of March 2009. For […]
Tags: Congress, event, fresh, Fresh Studio, invited, Potato, speak, World
May 30, 2008
DAK LAK – Provincial avocado wholesaler, Ms. Nhon, is one of the key players in the successful DAKADO chain. She has begun the construction of the first avocado packing house of Vietnam. This new warehouse will enable Ms. Nhon to significantly increase the sourcing volume of avocados which meet the DAKADO quality standard. Ms. Nhon […]
Tags: Construction started on the first avocado fruit packing house of Vietnam
May 25, 2008
HANOI – De ministers Frank Heemskerk en Bert Koenders zijn deze week met veertig ondernemers in Vietnam en houden een dagboek bij voor het FD. + Download the complete column ____________________________________________________ Source: Financieel Dagblad (FD) Language: Dutch Publication date: March 2008 Brochure: METRO Vietnam Fish sourcing Column: Boer zoekt kwaliteit The Netherlands, Vietnam enhance agricultural cooperation Introduction […]
Tags: Boer, Column, kwaliteit, zoekt
March 20, 2008
BANGKOK- Changing the mindset of the key people in the Asian fresh produce supply chain is the major challenge for companies seeking to apply solutions to the problems currently facing the industry. That was the standout message from the final session: ‘Case studies from the Asian fresh produce supply chain.’ As Siebe van Wyk of Fresh […]
Tags: anchors, Asia, challenge, Changing, commitment, Fresh Studio, mindsets, overcoming, supply chain, Vietnam
September 1, 2007
DAK LAK – Fresh Studio and several local partners are implementing a two year program to professionalize the avocado agricultural sector of Vietnam. The best avocados in Vietnam come from Dak Lak Province, where about 250,000 avocado trees are grown. After an extensive supply chain analysis, all actors in the avocado sector were brought together […]
Tags: avocados, best, consumers, Exciting, Vietnam, Vietnamese
July 10, 2007
HANOI – Siebe van Wijk of international consulting, R&D and trade company Fresh Studio reports on its efforts to create value chains in Vietnam by profiling two key initiatives with local producers. Vietnam is booming. In recent years, the country has ranked as Asia’s second fastest growing economy after China. Its entry to the WTO last […]
HANOI – Vietnam is booming. For many years, Vietnam has been the second fastest growing economy after China. Entrance to the WTO recently has opened the door to a record high number of foreign direct investment in many sectors. Committed to allowing 100% foreign owned investments in the retail sector by 2009, many companies are […]
Tags: chains, Creating, value, Vietnam
July 2, 2007
HANOI – Fresh Studio is a multinational consulting, R&D and marketing development company in Asia which collaborates with growers and their suppliers towards the realization of added value to joint projects. The company has offices operating in several Asian countries, servicing customers recognized worldwide. One of Fresh Studio´s Managing Partners will feature as a speaker […]
HANOI – Irmen Mantingh of Fresh Studio Vietnam reports on Vietnam’s developing fruit and vegetable sector and the company’s activities in this burgeoning economy The best avocados in Vietnam come from Dak Lak Province, where about 250,000 avocado trees are grown. After an extensive supply chain analysis, all actors in the avocado sector were brought together […]
Tags: anchors, commitment, Fresh Studio, Vietnam
June 12, 2006
EN 
VI