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Sustainable dairy zone project breaks ground in Ha Nam


A groundbreaking ceremony marked an important milestone and is considered a first encouraging step for the development of sustainable dairy zones in Vietnam, the company said in a press statement

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July 21, 2014


Vietnamese vegetable growth in modern greenhouses


Vietnams’ population consists of approximately 90 million people. Vegetables play an important role in their daily meals. Within the pilot-project Horti Dalat, Dutch companies are supporting the Vietnamese horti-sector with the development of modern greenhouses vegetables production

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July 17, 2014


Accelerating a modern greenhouse vegetable production sector


The growing population and pace and scope of retail development results in a demand for higher quality products, food safety, stable supply and more up-scaled and sustainable production

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July 15, 2014


Fresh Studio brings International Fruit Brand to New Zealand Fair


In collaboration with New Zealand Trade & Enterprise, Fresh Studio brings Zespri Kiwifruit straight to the Filipino audience. The largest kiwifruit marketer in the world was featured in a three-day event that showcased the best products from New Zealand

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July 8, 2014


Dutch ready to provide added agricultural value


The Netherlands and Vietnam are both world players in the export of agricultural products. VIR’s Hanh Tung talks with Simon van der Burg, the Netherlands consul-general in Ho Chi Minh City, on the business opportunities offered by Vietnam’s agriculture and food sector to Dutch firms. Dutch agriculture is renowned for its high-quality know-how and has […]

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June 27, 2014


Prime Minister Rutte and Minister Dijksma visiting Vietnam


The Dutch Prime Minister Mark Rutte came for a visit to Vietnam on the 16th  and 17th  June 2014. He was accompanied by Minister for Agriculture Sharon Dijksma and a large Dutch business delegation. A key milestone of the visit was the signing of a Strategic Partnership Agreement on agriculture and food security between the […]

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June 19, 2014


Zespri® SunGold enters Vietnam: Feel the Power of the Sun


To introduce Zespri® SunGold kiwifruits to potential business customers, Fresh Studio organized two launching events in HCMC and Hanoi. These kick-offs are part of the marketing activities for New Zealand’s kiwifruit season 2014. Zespri® SunGold is considered the strategic product of New Zealand kiwifruit under the brand name Zespri from this year in Vietnam. It […]

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Reaching lower income consumers with safe and healthy food – Mission possible?


Nearly 50% of Hanoi’s urban population lives on 4 USD or less a day. This group represents a food value of circa 5 million USD/day. Despite their demand for safe and nutritious food, this economy of scale is not yet targeted with fresh food quality improvements. Food that carries formal food safety certification by government […]

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June 12, 2014


Private Public Partnership: Successful agricultural projects show great opportunities for future investments


The Ministry of Agriculture and Rural Development (MARD) has held a conference on PPP (Public Private Partnership) investment in agriculture which shows its high interest in the investment mode. Vietnam is one of the 11 countries in the world which applies the PPP model in agricultural projects on a trial basis. Innovative public private partnerships […]

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June 3, 2014


Food safety in everyday life: Shopping for vegetables in a rural city in Vietnam


Sigrid Wertheim-Heck, Gert Spaargaren and Sietze Vellema conducted a research with the aim to investigate how Vietnamese citizens in their everyday lives are confronting the health risks and other side effects related to the consumption of fresh vegetables. Concerns about food safety influence the way in which Vietnamese consumers confront the question of where, how […]

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May 29, 2014


Constrained consumer practices and food safety concerns in Hanoi


What explains the persistence of vegetable shopping at street markets even while they do not offer formal food safety guarantees in Hanoi? Sigrid Wertheim-Heck, Sietze Vellema and Gert Spaargaren, with support of Fresh Studio Team, conducted a practice-based research in order to understand the motivation and constraints of consumers relating to their daily vegetable purchase […]

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May 27, 2014


BopInc and partners publishes: The process of innovation to create inclusive business


BoP Innovation Center (BoPInc) and partners (among others Fresh Studio) published the fifth and final publication of the series on the inclusive innovations process at the Base of the Pyramid (BoP), named ‘The process of innovation to create inclusive business’. The publication ‘The process of innovation to create inclusive business’ is the final publication in […]

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May 6, 2014


Fresh Studio, the best choice for my internship


As part of the study program of the University of Dalat, Dan conducted a three months internship at Fresh Studio. “It was just a short time, but a wonderful experience.” Choice for Fresh Studio I found Fresh Studio by Internet. I wrote a motivation letter, in which I described my previous experiences, and applied at the […]

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April 25, 2014


Improved market engagement for off-seasonal vegetable producers in North-West Vietnam


Moc Chau and Son La government agronomists and extension officers will start to join Fresh Studio, Northern Mountainous Agriculture and Forestry Research Institute (NOMAFSI) and  Hanoi University of Agriculture (HUA) in the monitoring of farmers. The farmers participate in the project: Improved market engagement for counter-seasonal vegetable producers in North West Vietnam. The engagement of […]

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April 15, 2014


Reputation risk for clean and safe vegetables from Dalat


Dalat is an important region of high-quality vegetable production in Vietnam. The adaption of standardized methods and modern cultivation technologies by farmers in Dalat has led to the successful growth of clean and safe tomatoes, potatoes, and cabbages which are larger than the average size of vegetables. But is bigger always better? Despite the successful […]

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April 10, 2014


Powering Aquaculture Progress; developing a R&D Aquaculture farm


Research & Development Aquaculture farm is expected to bring the Vietnamese Aquaculture to the next level.

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April 3, 2014


Fresh Studio consultants attended a CBI seminar on market intelligence and ICSR


For strengthening the partnership between CBI and Fresh Studio in implementation of export coaching programs (ECP) in Vietnam, two consultants of Fresh Studio attended a seminar on updated ICSR and the use of CBI market intelligence database from 28-29 January 2014 in the Hague, the Netherlands. The seminar was organized by the center for the […]

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April 1, 2014


Potato trials planted in North Vietnam and the Central Highlands


As part of a project of NAK AGRO to strengthen the Vietnamese seed potato production sector Fresh Studio is carrying out potato trials in North Vietnam and in the Central Highlands of Vietnam. Potato is an important crop in Vietnam of which the current annual demand is surpassing the annual produced volume. One reason for […]

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March 24, 2014


Fresh Studio honoured as Best Innovative and Sustainable Company of the Year


The Belgium, Luxemburg and Dutch chambers of commerce in Vietnam, organized the joint BeNeLux Business Award on the 14th of March to encourage the development of local best practices, promote collaboration, and recognize the performance of companies and individuals. Fresh Studio proudly received two Awards for “Best Innovative Company of the Year” and “Best Sustainable […]

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March 18, 2014


Fresh Studio speech during opening of exhibition ‘Stories of markets’


With its history of establishment and special and unique culture, Hanoi was in the past named Kẻ Chợ. Markets exist, develop and change along the rhythm of life of the capital city. Many markets in Hanoi now only exist in people’s memories as they have been turned into commercial centers or disappeared but markets are […]

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March 13, 2014


Value Chain ‘travel workshop’ program for Cao Bang delegation


For local policy makers from Cao Bang province, Fresh Studio organized a program from Dalat to the Red River and urban Hanoi. This program, organized as a workshop aimed at value chain development and the specific role of policy makers in this matter. With the aim of improving the life of people in rural areas, Lux Development […]

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March 12, 2014


Exhibition “Stories of Markets” at the Vietnamese Women’s Museum in Hanoi


The Exhibition starts from March 6th, 2014 at Vietnamese Women’s Museum, 36 Lý Thường Kiệt Street, Hoàn Kiếm District, Hanoi. With its history of establishment and special and unique culture, Hanoi was in the past named Kẻ Chợ. Markets exist, develop and change along the rhythm of life of the capital city. Many markets in Hanoi […]

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February 27, 2014


Study Tour: Dairy Sector of India


The ‘Growing out of poverty with potato’ project aims to tackle this challenge and sets an example by creating a value chain for a high quality and sustainable potato production system in Vietnam

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February 24, 2014


Moc Chau vegetables gaining a strong foothold in Hanoi market


Over the past summer, vegetable production in the three farmer groups in Moc Chau supported by the project “Improved market engagement for counter-seasonal vegetable producers in North West Vietnam” has improved the quality and safety of vegetables for Hanoi consumers. The quality of vegetables including tomatoes, beans and cabbage sold by Moc Chau farmers to […]

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February 21, 2014


Gain access to daily wholesale prices to support your business or research


End 2019 Fresh Studio together with the project consortium Applied Horticulture Research, Royal Brinkman, BVB-Substrates, Semillas Fito and Gautier Semences started to identify 13 female farmers willing to investment in a plant nursery or vegetable production greenhouse in Son La province

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February 10, 2014


Business recruitment for CBI – Food Ingredients Export Coaching Program


Fresh Studio collaborated with Vietnam Trade Promotion Agency (Vietrade) and the Center for the Promotion of Imports from Developing Countries (CBI) to recruit small and medium businesses to participate in the CBI Food Ingredients Export Coaching Program (ECP). The goal of ECP in Vietnam is to promote and enhance the competitive position of value added […]

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January 10, 2014


NAJK study tour visits Fresh Studio


NAJK, a Dutch association for young farmers, organized a study tour through Vietnam in which agriculture and food security are the central topics. On the 25th of November they visited Fresh Studio in HCMC to discuss these themes. A delegation of young farmers visited Vietnam with the aim to develop a better understanding of Vietnam, […]

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January 7, 2014


Creation of a value chain for vegetables in North Vietnam


Urban consumers in North Vietnam encounter problems buying guaranteed safe vegetables especially during the hot and humid summer period in North Vietnam which starts in April and lasts until September.

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December 20, 2013


IT extension support system for agronomists and farmers


Fresh Studio launched the IT extension support system for agronomists and farmers. The pilot software has two main elements and is developed using the agile software development methodology. An online demonstration of the system is available soon. 1. Agriculture Helpdesk Allows agronomists and farmers to digitally access information about pests and diseases, crop protection products, […]

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Fresh Studio promotes Vietnam Dairy Dialogue initiative


HANOI – The dairy sector in Vietnam has developed progressively over the past decades with an annual increase of over 10% in terms of both milk production and herd size. In order to create a long-term sustainable development of the sector, innovative approaches and multidisciplinary joint-efforts are required. Fresh Studio, on behalf of the Embassy […]

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December 11, 2013


CONFERENCE: CBI/Viettrade Export Coaching Programme


“Food ingredients Vietnam“ Grand Hotel, No. 8 Đồng Khởi, District 1, Hồ Chí Minh City8:00 AM – 12:00AM Friday, December 20, 2013 In order to promote and enhance the competitive position of value added food ingredient products from Vietnam  for export to the EU market, CBI/Viet trade and Fresh Studio present a conference on “ […]

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December 10, 2013


Vegetable farmer extension program in Moc Chau yields encouraging results


MOC CHAU – Bringing vegetable farmers together, with different techniques and farming styles, and comparing their performance among each other, will lead to improved yields, higher quality produce and increasing farmers’ income. The weekend before the conference ‘Supplying the market of tomorrow’, a delegation from the Australian Centre for International Agricultural Research (ACIAR) participated in a […]

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December 9, 2013


Vietnam flower market scan and flower production visit


HCMC – Royalty Administration International and Fresh Studio executed a market scan of the flower market in HCMC and visited the flower production areas in Da Lat to determine which flower types and varieties are produced and sold in Vietnam. The insights will be used to advise clients how to develop their products in the […]

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December 3, 2013


Food Safety – Mission Possible?


HCMC – Fresh Studio gave a presentation during a joint-event of the EuroCham Food Agri Aqua Business Sector Committee (FAASC) and the Royal Netherlands Embassy. The recently established Food, Agri, Aqua Business sector committee (FAASC) under the European Chamber of Commerce (EuroCham) in Vietnam, organized in close cooperation with the Royal Netherlands Embassy a successful […]

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November 23, 2013


Crossing continents: Business opportunities in Japan and Vietnam


AMSTERDAM – What are the opportunities for Dutch businesses in Japan and Vietnam? On what do you need to pay attention when entering these markets? Siebe van Wijk, shared Fresh Studio’s perspective on business opportunities in Vietnam during a seminar ‘Crossing Continents’. A seminar organized by Financieel Dagblad on the 5th of November in Amsterdam. […]

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November 22, 2013


Sharing experiences on value chain development and food safety: A successful conference


HANOI – Sharing experiences about supplying safe, healthy, and high value food in Vietnam requires cross-cutting partnerships and cooperation. The conference attracted over 175 participants ranging from leading supermarket chains to farmers, fresh produce production companies to research institutes, and government agencies to financial institutions. The different actors discussed the future of safe and healthy […]

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Conference: Supplying the market of tomorrow


CONFERENCE Supplying the market of tomorrow “Toward a Business Ecosystem: Food Health Wealth” At the Vietnamese Women’s MuseumTuesday November 19, 2013 This conference took participants on a one-day journey into the future of safe, healthy and high value food in Vietnam, in the company of those creating it. Participants in the conference included representatives of […]

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November 4, 2013


Fresh Studio organizes successful kiwifruit brand awareness program in HCMC


HCMC – Fresh Studio has collaborated with E-town Building to organize a sampling activity for a well-known international kiwifruit brand on October 25th, 2013. Since 2009, Fresh studio has been assisting this international company in designing and implementing marketing plan for a global branded fruit to adapt and conquer Vietnam market. See photos of this […]

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October 30, 2013


Food safety is a main concern in Vietnam


HANOI – How do Vietnamese farmers living in the mountains, far away from the big city manage to sell their fresh vegetables at supermarkets in Hanoi? The Dutch organization Fresh Studio helped the farmers to make it possible. An interview with Sigrid Wertheim-Heck, Fresh Studio’s Marketing and Business Development Director. Translated directly from Dutch Fresh Studio has […]

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October 24, 2013


Accelerating Innovation for the Poor


AMSTERDAM – During 3 Pilots for Pro-Poor Innovation (3P4PPI) conference in Amsterdam Sigrid Wertheim-Heck, marketing director of Fresh Studio, headed a round table discussion on market intelligence and consumer insights at the Base of the Pyramid. Economies in Africa and Asia are rising. The poor are gaining buying power, which makes Base of the Pyramid […]

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October 23, 2013


Export Coaching Program for food ingredient businesses


Fresh Studio is requested by the Center for the Promotion of Imports from Developing Countries (CBI) to assist with the recruitment of Vietnamese food ingredient companies to participate in a 4 year Export Coaching Program (ECP) which focusses on the EU market. Background The ECP is developed for ambitious entrepreneurs in developing countries as Vietnam. […]

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October 18, 2013


Workshop: improving Pangasius’ market position in Europe


HCMC – As a module of its supporting project of VASEP, CBI requested the assistance of Fresh Studio to design and facilitate a workshop. The aim of the workshop was developing a brand strategy for pangasius to enter the European market. BackgroundPangasius is one of the key commodities in Vietnam and contributes important to the […]

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October 10, 2013


Fresh Studio presents developments in food safety standards and the role of supermarkets in Asia


HCMC – The 9th and 10th of October 2013, the International Finance Cooperation (IFC) will organize a business roundtable for firms in the agribusiness sector. Fresh Studio is invited to speak. The business roundtable focusses on opportunities for firms who are interested to build sustainable supply chains with smallholder farmers. During the roundtable agribusinesses firms, […]

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October 8, 2013


Fresh Studio develops a dairy farm monitoring system


HANOI – ‘I am impressed to see how FrieslandCampina has worked successfully with local farmers to increase the production of fresh milk in Vietnam.’ Locally produced fresh milk now makes up 19% of national milk production,’ international cooperation minister Ben Knapen said yesterday after visiting a model farm and a milk processing plant in southern […]

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October 2, 2013


Development of dairy farm monitoring system


For one of our clients, Fresh Studio developed a simple, cash-based farm monitoring system and conducted a trial with four dairy farmers in Cu Chi District, HCMC, Vietnam

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Private GAP implementation for large wholesaler


Upon request of one of world’s largest wholesalers we developed a private standard on good agriculture practices (GAP) with a specific focus on food safety.

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Private label introduction for fresh products


Already operational in Vietnam is dedicated in delivering its customers the best and safest food quality in its fresh food category


Marketing and branding for avocado sector development


Fresh Studio was approached to design and manage a large scale not-for-profit project to develop an avocado market in Dak Lak province

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Growth strategy consultation and brand portfolio management


Our client faced significant changes in global trade with the entrance of multiple new players tightening the playing field

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Consumers at the starting point for new product development


Our client required a better understanding of the current market for (safe) vegetables and identification of opportunities for the future development of a new safe vegetable chain.

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CBI and VIETRADE sign partnership agreement


HANOI – Fresh Studio’s client CBI has signed a partnership agreement with VIETRADE for its export coaching program. CBI promotes the export of products from developing countries to the EU market. On Wednesday 17 September 2013, the Deputy director General of VIETRADE (Vietnam Trade Promotion Agency), Mr. Do Kim Lang, and Country Manager Vietnam of CBI […]

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September 24, 2013


Fresh Studio presenting at Asia Fruit Logistica


Fresh Studio was invited to give a presentation during the business forum of the Asia Fruit Logistica. Fresh Studio’s managing director Siebe van Wijk gave a presentation titled: “Safe food for Urban Asia: Innovations in sourcing and marketing”. The Asia Fruit Logistica is Asia’s leading trade show for the fresh produce sector. The Asia Fruit […]

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September 5, 2013


Grand launch of Mekostar at Ocean Mart Royal Hanoi


HANOI – Fresh Studio created, operated and managed the launch of Mekostar, the first brand with guaranteed safe vegetables from Dalat and North Vietnam. The introduction took place at Ocean Mart Thanh Xuan, Asia’s largest underground Retail and Entertainment Complex in Hanoi. For the grand launch in the flagship store of Ocean Retail group, Mekostar […]

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August 23, 2013


Developing a sustainable potato production system


Fresh Studio joined with leading Dutch potato breeding companies, to select new and potentially suitable potato varieties

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August 12, 2013


Adding knowledge to the chain


Within the framework of the Vietnam Facility, The Netherland Ministry of Economic affairs, Agriculture and Innovation, contracted Fresh Studio

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Development of professional fresh fish chain


Since late 2010, the Fresh Studio aquaculture and fisheries team is working very hard for one of Fresh Studio’s clients to assist them in developing the first professional fresh fish chain of Vietnam

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Private label introduction for fresh products


Fresh Studio has successfully assisted one of the biggest fruit exporters of Vietnam in obtaining GLOBALG.A.P. certification for pomelo.

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The Netherlands, Vietnam enhance agricultural cooperation


HANOI – Dutch Deputy Minister for Agriculture Hans Hoogeveen together with representatives of prestigious corporations and companies in the high-tech agricultural sector, such as Greenport Holland, Incotec and Fresh Studio on the occasion of the visit to Vietnam said, “The Netherlands will actively support Vietnam in selecting and growing fruit and vegetables in greenhouse, such […]

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Introducing new standards ASC and GLOBALGAP for pangasius in Tra Vinh


Fresh Studio is contracted by GIZ to develop an ASC & Globalgap certified smallholder pangasius (catfish) farmer group in Tra Vinh Province.

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Setting up a vegetable and fish sourcing system


Since 2007, Fresh Studio has been contracted by a multinational wholesaler to manage and develop their vegetable and fish sourcing systems, with the aim to improve product quality and safety standards

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August 8, 2013


Potato potential assessment


The research resulted in potato breeds, which grow well across climate zones, and which offer sound market potential

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Developing the vegetable seed market for high-quality seeds


Since 2006, Fresh Studio has been contracted by a Dutch vegetable seed company – one of the world leaders in breeding and distributing innovative high quality vegetable seeds

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Creating market access for organic vegetables


Striving to improve organic agriculture in all areas from production to consumption in a sustainable manner, our client approached Fresh Studio for assistance in attaining market access for organic vegetables in Hanoi. We established the food supply chain, by organizing and training farmer groups in business skills beyond cultivation, and linking them to supermarkets in […]

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BopInc and partners publishes: A new form of interaction among equal stakeholders


BoP Innovation Center (BopInc) published their fourth publication in a series of 5 about Co-creating BoP ventures – A new form of interaction to develop shared value among equal stakeholders. BoPInc captered their learnings with support of its partners, among others Fresh Studio. Co-creation is the development of shared value through a new form of interaction […]

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July 25, 2013


Brochure: The Fruit Republic corporate brochure


Corporate brochure created by Fresh Studio for The Fruit Republic … + The Fruit Republic corporate brochure (1,5 MB) ____________________________________________________ Source: Fresh Studio Language: English Publication date: Junly 2013Also interesting to read: Paper: Avocado in Vietnam. Value chain development beyond donor support Fish platform opening Manual: Fertilizer application Manual: Irrigation of vegetable crops Manual: Potato production

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July 1, 2013


Vegetable market locations in Hanoi


Mid 2012 Fresh Studio undertook a safe vegetable retail census covering 10 urban districts of Hanoi. We combed every street in these 10 districts in search for outlets claiming to sell safe vegetables. The census included all supermarkets, all convenience stores and all vegetable shops, kiosks and stalls claiming to sell safe vegetables; explicitly communicating […]

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June 27, 2013


Fresh Studio speaks at international aquaculture workshop


PENANG – Fresh Studio have spent the last few years building an innovative seafood sourcing system mostly from small scale farmers in Vietnam to supply one of the largest wholesalers in the world. Therefore, Nicolas Privet, Aquaculture and Fisheries Manager of Fresh Studio, was invited by The World Fish Center to join a workshop in […]

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June 21, 2013


Marion Klaver: Social media and how consumers cope with uncertainties of safe vegetables


HANOI – During my Msc Mangement Economics and Consumers studies at Wageningen University I was given the beautiful chance to be part of the Fresh Studio team in Hanoi as an intern. Choice for Fresh Studio Having been abroad only within the European borders, I was looking for an internship outside Europe. From within my […]

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June 1, 2013


BopInc and partners publishes: Towards collective impact at the Base of the Pyramid


BoP Innovation Center (BoPInc), together with partners (among others Fresh Studio) capture learnings from the program ‘Three Pilots for Pro-Poor Innovation’ (3P4PPI) in Bangladesh, Ethiopia, Kenya, Rwanda and Vietnam to improve the quality and enabling environment for future pilots. The insights about BoP partnerships are bundled in this third publication. Successful implementation of inclusive innovations requires […]

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April 26, 2013


Fresh Studio co-founder of the Food Agri & Aqua Business Sector Committee (FAASC)


The agriculture sector plays a crucial role for the Vietnamese economy. To improve this sector, four leading agriculture companies took the initiative to form the Food, Agri and Aquaculture Business Sector committee (FAASC). The founding companies include de Heus, FrieslandCampina, Control Union and Fresh Studio. The FAASC is formed under the direction of the European […]

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April 21, 2013


Victor Benbakir: Discovering Vietnamese aquaculture sector


CAN THO – For this study I had to find a 6 months internship related to this main subjects and Fresh Studio has offered me the possibility to go in Vietnam to make this course. I am Victor Benbakir a French student of 21 years old; I studied Bsc in sustainable aquaculture and quality management in the […]

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April 5, 2013


Fresh studio assists in sourcing of Pangasius for international airlines


CAN THO – Pangasius fish is sustainably farmed in the Mekong delta of Vietnam, and a large part of the production sites are now certified for International farming standard such as GlobalGAP, B.A.P, and lately the ASC standard (Aquaculture Stewardship Council) has been introduced. Pangasius is sold in more than 130 countries, mostly processed into […]

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April 1, 2013


Workshop on improved forage strategies for high yield dairy cows in Vietnam


HCMC – One of the major limitations to increasing milk production on Vietnamese dairy farms is the quantity as well as the quality of roughage. Using good quality forage and grass in the feed ration, a higher milk production per cow can be realized and a more sustainable and competitive dairy farming sector can be […]

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March 21, 2013


Export coaching program in food ingredient sector of Vietnam


HCMC – Fresh Studio is assisting CBI to recruit ambitious manufacturers and exporters in the food ingredient sector who are eager to expand their export activities to Europe. To inform companies about the program, explain in detail about the different modules of the program and to assist them with the application, Fresh Studio organized a […]

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March 10, 2013


BopInc and partners publishes: Inclusive marketing research


BoP Innovation Center (BoPInc) and partners, among others Fresh Studio, rereleased the second publication of a series of five about inclusive business at the Base of the Pyramid (BoP), the poorest socio-economic group in the world. Understanding the local BoP system and individuals within this system – consumers, producers, entrepreneurs – is fundamental to ensuring […]

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November 26, 2012


BopInc and partners publishes: Shared value at the Base of the Pyramid


‘Inclusive Innovation-shared value at the Base of the Pyramid’ is the first publication of a series of five based on experiences and insights from the pilots within the ‘Three Pilot for Pro-Poor Innovation (3P4PPI) program in Bangladesh, Ethiopia, Kenya, Rwanda and Vietnam. This program is a close cooperation between BoP Innovation Center (BoPInc) and its […]

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November 21, 2012


Training yields results


DALAT – Research and training initiatives are helping Vietnamese farmers produce year-round exportable crops. Rene van Rensen, R&D manager at Fresh Studio Innovations Asia, speaks to ASIAFRUIT about some of the training projects it has been working on with Vietnamese farmers to help boost their profitability through good agricultural practices. How does Fresh Studio work […]

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November 11, 2012


Knapen: Dutch investment boosts fresh milk production in Vietnam


HANOI – ‘I am impressed to see how FrieslandCampina has worked successfully with local farmers to increase the production of fresh milk in Vietnam.’ Locally produced fresh milk now makes up 19% of national milk production,’ international cooperation minister Ben Knapen said yesterday after visiting a model farm and a milk processing plant in southern […]

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November 9, 2012


Knapen: Growth market for sustainable food in Vietnam


HANOI – ‘The demand for sustainable and safe food is growing in Vietnam, and the spending power for such products has increased. This creates opportunities for Vietnamese farmers and Dutch entrepreneurs, who are internationally renowned for their expertise in sustainable agricultural methods,’ development cooperation minister Ben Knapen said on Tuesday after visiting a sustainable vegetable […]

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GLOBAL G.A.P. group certification for small scale Pangasius farmers in Tra Vinh


Fresh Studio was contracted by GIZ and IDH to develop a Globalgap certified smallholder pangasius (catfish) farmer group in Tra Vinh Province

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November 4, 2012


Brochure: METRO Vietnam Fish sourcing


Brochure created by Fresh Studio for METRO Vietnam Fish sourcing project … + METRO Vietnam Fish sourcing brochure (7,0 MB) ____________________________________________________ Source: Fresh Studio Language: English Publication date: June 2012Also interesting to read: Fresh Studio speaks at international aquaculture workshop Paper: Avocado in Vietnam. Value chain development beyond donor support Fresh studio assists in sourcing of Pangasius […]

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June 7, 2012


New vegetable hub under development for Vietnam


MOC CHAU – Fresh Studio and Applied Plant Research of Wageningen UR are working on vegetable trials in the Moc Chau area since 2007, and recently Fresh Studio joined a team of local and international experts from a range of aid and development organizations to improve the market engagement for counter-seasonal vegetable producers in Moc […]

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May 6, 2012


Manual: Greenhouse sweet pepper production


Greenhouse sweet peppers are primarily grown in three colours: green, red and yellow. No matter what the final colour of the pepper, all sweet peppers start out green in colour and the final colour develops as the fruit ripens. In general the price of red and yellow sweet pepper is higher than green sweet pepper, […]

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April 3, 2012


Manual: Hydroponice vegetable production


Hydroponic cultivation is an artificial means of providing plants with support and a reservoir for nutrients and water. The simplest and oldest method for soilless culture is a vessel of water in which inorganic chemicals are dissolved to supply all of the nutrients that plants require. Often called solution culture or water culture, the method […]

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Manual: Potato production


Potato is an important crop in Vietnam. The main production area is in North-Vietnam, but in the Central Highlands (Lam Dong Province) potato is also an important crop. Potatoes are a high nutrient value, besides carbohydrates potatoes are also a good source of vitamins, minerals and fibres. In the past potatoes were mainly grown for […]

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Manual: Irrigation of vegetable crops


Irrigation is one of the most critical of all production practices. To provide conditions for optimum plant growth it is essential to become familiar with the factors that influence soil moisture. Plants evaporate which has to be compensated either by rainfall or in an artificial way. Because of storage capacity in the soil, water can […]

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Manual: Scouting of pests and diseases in crops


Crop scouting is an essential part of Integrated Pest Management (IPM). IPM uses field specific information and improved decision making to protect a crop’s yield and quality while minimizing the use of crop protection products. Crop scouting provides field specific information on pest and disease pressure within a crop. In order to choose the best […]

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April 2, 2012


Manual: Fertilizer application


End 2019 Fresh Studio together with the project consortium Applied Horticulture Research, Royal Brinkman, BVB-Substrates, Semillas Fito and Gautier Semences started to identify 13 female farmers willing to investment in a plant nursery or vegetable production greenhouse in Son La province

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Manual: Greenhouse vegetable production


Vegetable cultivation started in the open field and for a large number of crops is still the preferred option. Especially when comparing financial inputs and outputs. In some regions or during some seasons it is however difficult to grow certain vegetable crops, due to the climate conditions. In order to still produce these corps “out […]

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Banner: Adjuvants to add to crop protection products


The effect of the different types of adjuvants on the performance of crop protection products. + Banner VF Adjuvant VN (365 KB) ____________________________________________________ Source: Fresh Studio Language: Vietnamese Publication date: April 2012 Also interesting to read: Paper: Avocado in Vietnam. Value chain development beyond donor support Fish platform opening Manual: Fertilizer application Asia sows seeds of change […]

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April 1, 2012


Banner: Irrigation methods and finance


The added value of working with an irrigation system on crop performance and financial costs to irrigate a crop. + Banner VF irrigation VN (428 KB) ____________________________________________________ Source: Fresh Studio Language: Vietnamese Publication date: April 2012 Also interesting to read: Paper: Avocado in Vietnam. Value chain development beyond donor support Fish platform opening Manual: Fertilizer application Asia […]

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Banner: Phosphorus fertiliser application trial results on lettuce


The effect of phosphorus fertiliser application on the yield of lettuce and feasibility to reduce the application of phosphorus fertiliser. + Banner VF phosporus VN (464 KB) ____________________________________________________ Source: Fresh Studio Language: Vietnamese Publication date: April 2012 Also interesting to read: Paper: Avocado in Vietnam. Value chain development beyond donor support Fish platform opening Manual: Fertilizer application […]

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Banner: Potato production trial results


The result of potato variety and production method trials to optimize potato production. + Banner VF Potato VN (717 KB) ____________________________________________________ Source: Fresh Studio Language: Vietnamese Publication date: April 2012 Also interesting to read: Paper: Avocado in Vietnam. Value chain development beyond donor support Fish platform opening Manual: Fertilizer application Asia sows seeds of change Manual: Irrigation […]

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Banner: Greenhouse sweet pepper production


Optimal stem density, pruning strategy and harvesting method for greenhouse sweet pepper production. + Banner VF Sweet pepper production VN (422 KB) ____________________________________________________ Source: Fresh Studio Language: Vietnamese Publication date: April 2012 Also interesting to read: Paper: Avocado in Vietnam. Value chain development beyond donor support Fish platform opening Manual: Fertilizer application Asia sows seeds of change […]

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Banner: Sweet pepper production out of the soil


The added value of sweet pepper production out of the soil, suitable substrate types and trials results with different substrate types. + Banner VF Sweet pepper substrate VN (492 KB) ____________________________________________________ Source: Fresh Studio Language: Vietnamese Publication date: April 2012Also interesting to read: Paper: Avocado in Vietnam. Value chain development beyond donor support Fish platform opening Manual: […]

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Fish platform opening


CAN THO – Metro Cash & Carry Vietnam on 2 November inaugurated its first platform in the Mekong Delta city of Can Tho under the public-private partnership (PPP) format. Located in the same location of Metro Can Tho wholesale center, the platform consists of a processing area, cold storage rooms and waste storage rooms to ensure […]

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November 2, 2011


Development of professional fresh fish chain


CAN THO – Since late 2010, Fresh Studio’s aquaculture and fisheries team has worked hard to assist a client in developing the first professional fresh fish chain of Vietnam. The Vietnamese aquaculture sector currently focuses on deep frozen export chains for pangasius and shrimp. This chain project focuses on over 50 fish species already popular […]

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June 25, 2011


Potato cultivation trials


DALAT – For one of its clients, Fresh Studio is conducting year round potato variety trials in its R&D farm in Lam Dong Province. The trials are aimed to test a large range of improved potato varieties, as well as new potato production protocols for the use of fertilizers and crop protection products. The first […]

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June 20, 2011


North Vietnam vegetable supply


DALAT – After hard work by our North Vietnam vegetable sourcing project team, the vegetable supply from smallholders in both the mountains in North Vietnam as well from the Red River lowlands has begun. Over 18 different vegetables are being produced under a private GAP standard by one of Fresh Studio’s clients. These vegetables also […]

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June 1, 2011


Asia sows seeds of change


HCMC – Asia is set to become the epicentre for vegetable seed development over the next half-century, one expert predicts. Asia will become the centre for seed development over the next 50 years, according to agricultural consultancy and research and development company Fresh Studio. The group’s Siebe van Wijk says ‘modern’ agriculture is relatively young in […]

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December 1, 2010


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