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Author: Luyen

Accelerating Innovation for the Poor

Posted on by Luyen

AMSTERDAM – During 3 Pilots for Pro-Poor Innovation (3P4PPI) conference in Amsterdam Sigrid Wertheim-Heck, marketing director of Fresh Studio, headed a round table discussion on market intelligence and consumer insights at the Base of the Pyramid.

Economies in Africa and Asia are rising. The poor are gaining buying power, which makes Base of the Pyramid (BoP) markets more attractive for the private sector. However, access to basic services remains a challenge. Innovations are needed!

This business meeting showed with presentations and round table sessions how to Accelerate Innovation for the Poor. The conference showcased how entrepreneurs have successfully introduced products and services in low-income countries Sigrid headed one of the round tables during the breakout session ‘Nurture and grow! Bridging the pioneer gap.’ The topic included local understanding – New market intelligence. In particular how to obtain in-depth insights and how to translate insights into new business opportunities was discussed. The group interaction importantly involved the sharing of practical experiences.

Furthermore, presentations were given to showcase the outcomes of 3P4PPI researches in Africa and Asia and follow-up activities that support the development of BoP-ventures. Fresh Studio presented the accomplishments of the interventions in safe vegetable production and marketing in Vietnam.

Read more about this event at BoPInc.orgAlso interesting to read:

Workshop: improving Pangasius’ market position in Europe

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HCMC – As a module of its supporting project of VASEP, CBI requested the assistance of Fresh Studio to design and facilitate a workshop. The aim of the workshop was developing a brand strategy for pangasius to enter the European market.

Background
Pangasius is one of the key commodities in Vietnam and contributes important to the Vietnam export sector both in total value as well as in global outreach. However, over the past years, the export of pangasius is suffering from a poor image (resulting in declining prices and decreasing revenues). In order to counter the negative perception, price and revenue spiral, the Vietnam pangasius sector has expressed the ambition to develop a sector wide promotion and brand strategy, mainly targeting the two export markets USA and Europe.


The Centre for the Promotion of Imports (CBI) contributes to sustainable economic development in developing countries through the expansion of export from these countries to the Netherlands and larger European Union.


In Vietnam, CBI is already active in supporting Vietnamese companies to strengthen their competitive capacity in various sectors.


Currently CBI is engaged in the Vietnam pangasius sector and in this closely collaborates with the Vietnam Association of Seafood Exporters and Producers (VASEP).

Support of Fresh Studio
CBI requested the assistance of Fresh Studio to support the market position of Vietnamese pangasius in Europe. Fresh Studio has strong expertise and experience in (1) marketing and branding of agricultural foods and (2) aquaculture sector in Vietnam. Fresh Studio designed and facilitated a brand strategy workshop for VASEP, which was conducted in Ho Chi Minh City.


A very important outcome of the workshop was the understanding and precisely definition of the need of VASEP; the development of an end-consumption oriented communication strategy.Also interesting to read:

Fresh Studio presents developments in food safety standards and the role of supermarkets in Asia

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HCMC – The 9th and 10th of October 2013, the International Finance Cooperation (IFC) will organize a business roundtable for firms in the agribusiness sector. Fresh Studio is invited to speak.

The business roundtable focusses on opportunities for firms who are interested to build sustainable supply chains with smallholder farmers.


During the roundtable agribusinesses firms, financial institutions, training practitioners, donors and other experts will share and discuss their experiences with innovative business models which promote sustainability and food security.

Fresh Studio’s managing director, Siebe van Wijk will give a presentation about the latest developments in food standards in Vietnam and the role of supermarkets.

Want to know more about the Siebe van Wijk’s presentation follow us on LinkedIn and website.Also interesting to read:

Fresh Studio develops a dairy farm monitoring system

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HANOI – ‘I am impressed to see how FrieslandCampina has worked successfully with local farmers to increase the production of fresh milk in Vietnam.’

Locally produced fresh milk now makes up 19% of national milk production,’ international cooperation minister Ben Knapen said yesterday after visiting a model farm and a milk processing plant in southern Vietnam. Both are owned and managed by FrieslandCampina.

Dairy communities
FrieslandCampina aims not only to boost production, but to develop ‘dairy communities’, Mr Knapen was told. Through education and training, the company has already helped 3,000 small farmers meet quality and sustainability standards, and collaborate with arable farmers who produce animal feed. FrieslandCampina organises the collection, processing and distribution of milk throughout Vietnam: from grass to glass – no mean feat in such a large country.

Fresh milk
The average farmer in Vietnam has 10 cows. Farms are generally many hours drive from the nearest milk factory, which supplies some 120,000 shops. Fresh milk is not easy to come by in Vietnam. Three-fourths of all milk products are made from imported raw materials, like milk powder. Demand for fresh milk products far exceeds supply. So FrieslandCampina is working with Heus, Wageningen University and Fresh Studios to increase fresh milk production by setting up ‘dairy development zones’.

From aid to trade
Mr Knapen’s visit to FrieslandCampina concluded his visit to Vietnam. He was interested in how the shift from aid to trade is being made. The Netherlands will end its bilateral development relationship with Vietnam at the end of this year (which year?), in favor of an economic relationship built on the knowledge and experience gained from development co-operation, and the expertise of the Ministry of Economic Affairs, Agriculture and Innovation.

At the end of his visit, Mr Knapen flew to Tokyo where he will attend the World Bank Group’s annual meeting.

Source: www.rijksoverheid.nlAlso interesting to read:

CBI and VIETRADE sign partnership agreement

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HANOI – Fresh Studio’s client CBI has signed a partnership agreement with VIETRADE for its export coaching program. CBI promotes the export of products from developing countries to the EU market.

On Wednesday 17 September 2013, the Deputy director General of VIETRADE (Vietnam Trade Promotion Agency), Mr. Do Kim Lang, and Country Manager Vietnam of CBI (Centre for the Promotion of Imports from developing countries, agency of Netherlands Ministry of Foreign Affairs), Mr. Koos van Eyk, signed a partnership agreement for CBI’s Export Coaching Program (ECP) on the food ingredient sector of Vietnam.

Export Coaching Program
The ECP is developed for ambitious entrepreneurs in countries as Vietnam. The aim of the program is to promote and enhance the competitive position of value added food ingredient products for export to the EU market. The programme is exclusively for small and medium size enterprises in Vietnam and helps companies to define an export marketing strategy, adjust processes and procedures, coach personnel on market requirement and create contacts with potential clients in Europe.

Audits Food Ingredient Companies
Fresh Studio recruited the first companies for the ECP program in the food ingredient sector in early 2013 and during August-September 2013 audited these companies to assess the potential to export their products to the EU market. Next step in the program will be the make an action plan per company after which the actual export capacity building will start.

More information
For more information about the export Programme please visit the CBI website or contact CBI through foodasia@cbi.eu (Subject: ECP Food Ingredients Vietnam).Also interesting to read:

Fresh Studio presenting at Asia Fruit Logistica

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Fresh Studio was invited to give a presentation during the business forum of the Asia Fruit Logistica. Fresh Studio’s managing director Siebe van Wijk gave a presentation titled: “Safe food for Urban Asia: Innovations in sourcing and marketing”.

The Asia Fruit Logistica is Asia’s leading trade show for the fresh produce sector. The Asia Fruit Logistica of 2013 attracted more than 6,500 top decision-makers from 64 countries to Hong Kong. For the first time, the team from the AsiaFruitCongress organized a business forum during the fair. Jan Doldersum of Rijk Zwaan (the Netherlands) and Siebe van Wijk of Fresh Studio (Vietnam) were invited to give a presentation about production innovations in Asia.

Jan Doldersum started with a interesting presentation about innovations as “roof top farming in Asia”, “Vertical farming systems” and “Hydroponic lettuce production using LED lights”.

Siebe’s presentation focused on the demand of Vietnamese consumers with regard to safe produce. The results are based on a large vegetable shop census consumer and intercept interviews in Hanoi (for additional information see Vegetable market locations in Hanoi). How the consumer demand can be met by introducing innovations in production, was shown with results of the work of the Fresh Studio R&D team:

  • introduction of greenhouse farming systems with crop lines and rice husk substrate;
  • extensive testing of new higher yielding and higher quality varieties.

In order to capture the demand for safe vegetables with premium prices, Fresh Studio developed a successful marketing campaign in Hanoi supermarkets for a safe vegetable brand. The presentation ended with showing images of this exciting campaign.

Questions from the audience after the presentation varied from “Why did you start Fresh Studio in Vietnam? There would be a big need for such a company in China as well” to “How do you communicate about the appearance of the greenhouse vegetables? If they look too good consumers might start to worry they have not been safely produced”.

For more information about the business forum at the AsiaFruitLogistica, please visit: www.asiafruitlogistica.comAlso interesting to read:

 

Grand launch of Mekostar at Ocean Mart Royal Hanoi

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HANOI – Fresh Studio created, operated and managed the launch of Mekostar, the first brand with guaranteed safe vegetables from Dalat and North Vietnam. The introduction took place at Ocean Mart Thanh Xuan, Asia’s largest underground Retail and Entertainment Complex in Hanoi.

For the grand launch in the flagship store of Ocean Retail group, Mekostar has entered into a marketing collaboration with KOTO. This is an Australian/Vietnamese social enterprise which has a hospitality training center and a restaurant in Hanoi where disadvantages youth are given the possibility to learn and strive in their lives.

Throughout the campaign, KOTO cooks presented several creative recipes with Mekostar products to consumers. Many enthusiastic and interested customers had the opportunity to taste and become familiar with Mekostar. Consumers were educated about Mekostar safe production and quality control protocol that ensures food safety of vegetable every day for Mekostar’s consumers.

Fresh Studio continues several other Mekostar campaigns at different supermarkets in the coming period. Read more about Mekostar by visiting the website: www.mekostar.vn

Also interesting to read:

The Netherlands, Vietnam enhance agricultural cooperation

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HANOI – Dutch Deputy Minister for Agriculture Hans Hoogeveen together with representatives of prestigious corporations and companies in the high-tech agricultural sector, such as Greenport Holland, Incotec and Fresh Studio on the occasion of the visit to Vietnam said, “The Netherlands will actively support Vietnam in selecting and growing fruit and vegetables in greenhouse, such as tomatoes, cucumbers, sweet peppers, lettuce, eggplant and kohlrabi.

In addition, the Netherlands will also help Vietnam apply advanced techniques in agricultural production in order to improve Vietnam’s fruit and vegetables.”

Dutch Deputy Minister for Agriculture Hans Hoogeveen also said that Vietnam had a diverse climate. Therefore, the cultivation of many different varieties of fruit and vegetables, especially high quality fruit-trees, such as oranges, tangerines, durians, pineapples, bananas, mango and dragon fruit would meet the demands of both domestic and foreign consumers. He also highly appreciated the efforts of Vietnam in the development of VietGAP-certified products and fruit-vegetable exports to the US, Japan, Australia and New Zealand.


“Vietnam has implemented a number of cooperation projects with developed countries and international organizations, such as the US, Japan, Australia, New Zealand, India and the Asian Development Bank (ADB) to research and develop new varieties of fruit and vegetables. However, cooperation between the Netherlands and Vietnam in the near future will help Vietnam access advanced agricultural production techniques in order to improve added value chain for Vietnamese fruit and vegetables,” Hans Hoogeveen said.


Exchanging genetic resources for use in the breeding process; supporting preservation and processing technologies; sharing regional and international market information and experiences in researching and developing fruit-trees will be major objectives of the Dutch-Vietnamese cooperation in the near future.

Read the complete article at Talkvietnam.com

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Source: Talkvietnam.com

Language: English

Publication date: August 2013Also interesting to read:

BopInc and partners publishes: A new form of interaction among equal stakeholders

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BoP Innovation Center (BopInc) published their fourth publication in a series of 5 about Co-creating BoP ventures – A new form of interaction to develop shared value among equal stakeholders. BoPInc captered their learnings with support of its partners, among others Fresh Studio.

Co-creation is the development of shared value through a new form of interaction between equal stakeholders in an open environment. It allows the development of a more relevant solution through the better understanding of all requirements.


Developing inclusive innovations is an iterative process. Through this process, the value proposition, partnership, market, business and ecosystem need to be developed. In each of these steps during the process, co-creation is the interaction for reaching sustainable social impact, especially when end-users or consumers are the co-creators.

The publication is available through download on the BopInc website

Brochure: The Fruit Republic corporate brochure

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Corporate brochure created by Fresh Studio for The Fruit Republic …

+ The Fruit Republic corporate brochure (1,5 MB)

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Source: Fresh Studio

Language: English

Publication date: Junly 2013Also interesting to read:

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